modelling and measuring sustainable lifestyle transition to 2050
TRANSCRIPT
This project has received funding from the European Union's Seventh Framework Programme for research, technological development and demonstration under grant agreement no 613194
EU-InnovatE: Sustainable Lifestyles & Green Economy in Europe to 2050
MODELING AND MEASURING SUSTAINABLE LIFESTYLE TRANSITION TO 2050
11 October 2016
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Agenda
15:00 Webinar opens
15:05 Introduction & contextSimon Pickard, Director International Programmes, ABIS
15:10 Presentation of emerging evidence & findingsLiz Varga, Director Complex Systems Research Centre, Cranfield University
15:35 Questions and comments
15:55 Summary & forthcoming events
16:00 Webinar closes
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Context: Sustainable Lifestyles at EU Level
Strategic policy objectives:
1. Promoting smart, sustainable and inclusive growth in the single market
2. Managing an ageing population while reducing current levels of energy, transport and resource use
3. Rethinking consumption / production systems as part of a transition to low-carbon economy by 2050
Ref: SPREAD 2050 (www.sustainable-lifestyles.eu)
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EU Policy Research Questions
i. Links between economic, ecological, human and technological systems and their influence on consumers' values and behaviour
ii. Short and long-term obstacles and opportunities associated with the transition to European sustainable lifestyles and green economy
iii. New ways and new business models to manage natural resources while reducing consumption and improving quality of life
iv. Prospects for sustainable lifestyles and the green economy (i.e. trends up to 2050)
EU-InnovatE Consortium
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Key Idea
„ ... investigatethe creative, innovative and entrepreneurial roles of usersin developing novel sustainable products, services and systems (Sustainable Lifestyles 2.0).“
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Towards User Innovation
WP 7 Synthesis
SL 2.0
WP 8 Dissemination
WP 9 Management
WP 6 Policy Design for SL 2.0
WP 5 Measuring Trends SL 2.0
WP 3Company
SustainabilityInnovation
Integrating Users
WP 4User
SustainabilityInnovation and
Entrepreneurship
WP 2 Future of SL 2.0
WP 1 Past and Present of SL 2.0
This project has received funding from the European Union's Seventh Framework Programme for research, technological development and demonstration under grant agreement no 613194
Modeling and Measuring Sustainable Lifestyle Transition to 2050PRESENTER:Liz Varga, Director Complex Systems Research Centre, Cranfield University
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Introducing the Presenter
Professor Liz Varga, Cranfield University
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Central Research Questions / Problems
Are there scenarios of domestic consumption behaviours which achieve sustainable lifestyles?
Can the transition from contemporary lifestyles to sustainable lifestyles be achieved via user innovations in domestic consumption behaviours?
How can this transition be achieved?
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Unit of Analysis – Measures of Performance
InnovationKPI
Scorecards
Sustainability
UN SDGSPREAD
CSR
User ParticipationCo-creation
Co-production
SUI
SOI
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Approach of the EU-Innovate model
Creating artificial societies representative of any scale of community Measuring the sustainability performance of a society’s consumption
contemporary or some future desirable society Evaluating, by domain (food, energy, living and mobility) the impact
of adoption of user innovations upon sustainability performance Accelerating transition toward sustainable lifestyles
by increasing the speed of sustainable innovation adoption via introduction of policies or societal changes
Analysing transition pathways to sustainable domestic lifestyles Identifying user innovation types from detailed case studies Examining adoption rates that have the greatest potential to achieve
sustainable lifestyles
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Simulation at any scale
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Measuring performance
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Evaluating impact of SUI adoption
45% adoption of electric vehicles in UK
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Accelerating transition
Inert households adoption % yearly on population – always inert – active Adoption % based on society, policy intervention, network effects, …
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Analysing transition pathways
Scenario context dependent
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User innovation types – empirical study based
Integrated impact
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User innovation types – empirical study based
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Adoption rates – various impacts
Innovation types comparison
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Model assumptions
Representation is not the real thing
Magritte
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Emerging Findings
For each domain: food, energy, living and mobility, representing household consumption, the sum of all innovation types has the potential to transition contemporary European societies to sustainable levels of consumption.
Public policies and societal interventions which have the potential to accelerate the adoption of sustainable innovations have a quantifiable effect on carbon emissions and kilograms consumption.
Systemic innovations which represent changes to a contemporary scenario, or describe a potential future, such as the SPREAD augmented scenario, demonstrate alternative possible ways of meeting sustainable consumption targets.
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Model interface
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Core Activities – wider work-package 5
1. Measurement markers review
2. Mid-term project synthesis
3. Sustainable Futures detail design and simulation
4. Simulation evaluation and re-design
This project has received funding from the European Union's Seventh Framework Programme for research, technological development and demonstration under grant agreement no 613194
Questions & Feedback from Participants
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Summary & Forthcoming Events
FINAL CONFERENCE
TUESDAY, NOVEMBER 22
HOSTED BY ABIS @ ATELIER DES TANNEURS IN BRUSSELS
EXPLORATION OF PATHWAYS TO ACCELERATE SUSTAINABILITY ENTREPRENEURSHIP
NO CONFERENCE FEES!
This project has received funding from the European Union's Seventh Framework Programme for research, technological development and demonstration under grant agreement no 613194
Thank you for your time!
