modeling the masters - ubms workbook

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JIMI HENDRIX

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MaDElINe.. HiE MASTlRSTHE ULTIMATE BUSt E55 MASTE RY SYSTEM

STEPHEN M.R. COVEY

Stephen M.R. Covey is co-founder and CEO of CoveyLink Worldwide. A sought-after and compelling

keynote speaker and adviser on trust, leadership, ethics and high performance, he speaks to audiences

around the world. He is the New York Times and #1 Wall Street Journal best-selling author of The SPEED

of Trust, a groundbreaking and paradigm-shifting book that challenges our age-old assumption thattrust is merely a soft social virtue and instead demonstrates that trust is a hard-edged economic driver a

learnable and measurable skill that makes organizations more profitable, people more promotable and

relationships more energizing. He advocates that nothing is as fast as the speed of trust and that the ability

to establish, grow, extend and restore trust with all stakeholders is the critical leadership competency of the

new global economy. Stephen passionately delivers that message and is dedicated to enabling individuals

and organizations to reap the dividends of high trust. Audiences and organizations alike resonate with his

informed, practical approach to real-time issues that affect their immediate and long-term performance.

He is the former CEO of Covey Leadership Center, which, under his stewardship, became the largest

eadership development company in the world . Stephen personally led the strategy that propelled his father's

book, Dr Stephen R Covey's The 7 Habits of Highly Effective People, to one of the two most influential

business books of the twentieth century, according to CEO Magazine. A Harvard MBA, he joined Covey

Leadership Center as a client developer and later became national sales manager and then president & CEO.

Under Stephen's direction, the company grew rapidly and profitably, achieving Inc. 500 status. As president

& CEO, he nearly doubled revenues to over $110 million while increasing profits by 12 times. During that period,

both customer and employee trust reached new highs, and the company expanded throughout the world

into over 40 countries. The company was valued at only $2.4 million when Stephen was named president &

CEO, and within 3 years, he grew shareholder value to $160 million in a merger he orchestrated with then

Franklin Quest to form FranklinCovey.

Over the years, Stephen has gained considerable respect and influence with executives and leaders of Fortune

50 0 companies as well as with mid- and small-size private-sector and public-sector organizations he'sconsulted. Clients recognize his unique perspective on real-world organizational issues based on his practical

experience as a former CEO. Stephen currently serves on the board/advisory board of several entities,

including the Human Performance Institute the leader in energy management technology where he

serves as Advisory Board Chairman.

Stephen resides with his wife and children in the shadows of the Rocky Mountains.

SESSION 1 • STEPHEN M.R. COVEY· The Speed of Trust 3



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MODI LIN G 1HI MA S1 (RSTIlE ULTIMATE BUSI LSS MASTERY SYSTE.M

DECIS IONS AND ACTIONS

SESSION 1 • STEPHEN M.R COVEY · The Speed of Trust 5



TONY HSIEH

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MOLJlLlNG THE MASTERS

THE ULTIMATE BUSI [SS MASTERY SYSTEM

TONY HSIEH

Tony originally go t involved with Zappos.com as an adviser and investor in 1999, about 2 months after

the company was founded Over time, Tony ended up spending more and more time with the company

because it was both the most fun and the most promising out of all the companies that he was involvedwith. He eventually joined Zappos.com full time in 2000. Under his leadership, Zappos.com has grown

gross merchandise sales from $1.6 million in 2000 to over $1 billion in 2008 by focusing relentlessly oncustomer service.

Tony focuses on continuing to grow the business at a rapid pace while maintaining the culture and

feel of a small company. Prior to joining Zappos.com, Tony co-founded Venture Frogs with Alfred Un.

Venture Frogs is an incubator and investment firm that invested in Internet start-ups, including Ask !eeves,

Tellme Networks and, of course, Zappos.com. Prior to Venture Frogs, Tony co-founded LinkExchange, anadvertising network that was successfully sold to Microsoft for $265 million in 1998.

Tony met Alfred Un (COO/CFO)In

college, when Tony was running a pizza business and Alfred washis #1 customer.

SESSION 2 • TONY HSIEH · The Zappos Story: How We Deliver Happiness &: Make Billions 9C 1010 l u s U ' ~ n ItuUhroughs l n t ~ t ~ Allighb Icsern:d



MODl LlNG THl MASTlRS THE ULTIMATE BUSINlSS MASTERY SYSTEM

The Zappos Story:

DECISIONS AND ACTIONS

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SESSION 2 • TONY HSIEH. The Zappos Story ; How We Deliver Happiness &: Make Billions 11



AY ABRAHAM

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1(1 [ li t A l[T A TER H 1

AY ABRAHAMA\ the fountier dnd EO of Abralldlll Group, Inc., m Los Ang I s, Cal forma, Jay has spent the last 2') years

\OIVII1(p r o b l e r n ~

,)nd ic nifl ,)!ltly in rasing ti l bottom lin of ov r 10,000 cll nts In mar th n 400 Industnesworldwide. Jd ' ha\ seen Jnd d alt \\11th v ry type of busln s ou can Imagine And h 's studied and solvedl Vl'r ' kind of b u ~ i n e s s que lion, problem, challenq and opportuni ty.

J,) , \ unc,)nn ,)bilit v to in r e a ~ e buslnes Incom ,wal th nd succ s by uncovering hidd n assets, overlooked

opportunitils ,md undervdlued po Ibilities h s captur d the attent ion and resp ct of CEOs, b st-selling

<luthOI), l ' n t r e p r e n e u r ~ and mdrk ting e pert. Jay' eli nt ran e from busme 'i ro (Ity to smail-business

owner .... But the' .111 h,)Ve on thin II I common Irtuall all ha profit d greatly from J y's pertise A

number of client.... all .)cknowll dg that Ja 's efforts and Id as ha I d to a profit incr ase of millions of dollars.

Jd ' 1 1 d ~ Identlfll'd th pdtt'rn that limit and r ' tnct bu in qrowth. He's on of only a ver few people who

rl',)lize that 1ll0st indu trk ani know and u e on particular m rketlng appro ch en though there ma

be dOll m of more ffL tl \ e dnd prof ltab l trategi and OptiOns a a lable to th m.

how hl \ eli nt· hm to tak diff rent uce cone pt from different mdu tne dnd dapt them to theirifi bU\II) S . Thb (IVl 1 , \ Iient a pm erful advanta a r their competition.

I,) , h,)\ been ,)(knowl('dqed ,) ,) unique (md dl\tin ti e authorit m the field of bu me performance

enh,)n ement and th m,) 1n1lZin lH)d IllLlltlpl ing of bu 111 set He's been featured twice m In e tors

Bw/()( " Oddy both 011 th front p l' nd in thc l d r ' L1cce ~ e c t i o n : "[Jay] know how to 1111 Imize

r ~ u / t with minllllL1m cffol t." The 1arch , 2000, I u of Forb lllagc1zine "sted Jay s one of the top flv

l' e utlve (oache 111 the ountr', <1vll1 Jl''s peclalt IS "Turllll1 corporate underperformer Into marketmg,1Ild sa/cs whizzes."

In ,)ddition, J,) , has becn written up in U_ 4 T a d d \ ~ ew}or rlfne." La ngele Times, lVal1lngton Post,\.1 ) Fr.J1l i.\ a hrom Ie, 0 I C. 'iCod, Journal, .tCion.)1 Underwriter, Entrepreneur, LJ ce\), Inc. magazine and111,1/l ' other).

He h , ) ~ over 10,000 II1dividlhl/ bU\II1t'\ ~ u c c e 5 S torie from around the world. t\lan of the world's

pre cminull tr i n e r ~ and comu/t.lnb have ~ o u ( ht out Ja ' adVICe and counselm growlI1 their organizations.

F ' lION • I'\) BR Ii ~ , . TIl(' tr .ltg of Preemlf'en lUnd r , 1d g 1'1

of Your h<'nt t !a ,m'l 'our Su , 1, ."



MOD I LINC 1111 M A ~ 1 1 RS1HL ULTI '<lATE BUSI E.5S MA STERY' SYSTEM

The Strategy of Preeminence:

Understanding the Needs of Your Clients

to Maximize Your Business Success

ABOUT THI S PROGRAM :

Legendary business growth guru Jay Abraham goes over some of his fundamental imights that have virtuallyreshaped commerce today while also introducing some of his latest breakthroughs in marketing leadership.Concepts like liThe Maven Matrix : 77 Steps to AchIeve Stature as the Recognized Expert in Your Market I areblended expertly with pOSItioning greats like "Strategy of Preeminence. I

Jay shows you the brilliance and expert positioning of giants like Bill Gates, Donald Trump, Henry Kissinger,

etc. .. and what you can learn from them in how you position your persona In the market and your company'spreeminence over competitors.

Due to his stature as a great thinker of the new millennium, outside of hosts Tony Robbins and Chet Holmes,Jay Abraham was the only guest speaker given such a large block of time to share his Ideas.

Jay not only shares classic and advanced Abrahamlsms but also provides a critical segment of "lightning

rounds" where he interacts with audience members one after ano ther for a minute or two each, giving a fire

hose of business growth concepts in under a half hour. If you want to dominate your market and have thebest possible position among your competitors, this IS a must-watch .

SESSION 3 • JAY ABRAHAM ' The Strdtegy of Preeminence: Understdndlng the Needs of Your Clients to MaXimize Your BUSiness Success 1 7

02010 I..,II"t'" IfU I., Uuough, InlrrrwUonat AI R'9hll . , , ~ r v ~



MO D I liNG THI MAS I( RS THE ULTIMATf. BUSI ESS MASTERY SYSTEM

NOTES ...

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SESSION 3 • JAY ABRAHAM· The Slrategy of Preeminence : Understanding the Needs of Your Clients to Maximize Your Business Success I19



EBEN PAGAN

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MODlLING THl MAS T£ RS THE ULTIMATE. B U S I N E ~ S MASTERYSYSTEM

EBEN PAGAN------- -. - -- - - ~ - --

Eben Pagan started his online business, Double Your Dating, from his bedroom In 2001 under the pen name

David DeAngelo. Shortly thereafter, his e-book, also titled Double Your Dating, qUICkly became a best-seller.

As both the author and entrepreneur behind his enterprise, Pagan has since become a trusted adviser tomen seeking advice about how to communicate and create relationships with women . In addition, because

his business is 100 percent online, supported by 85 full-time virtual employees and generating $25 million

in sales, Pagan has become a leading expert on e-commerce, as well. His Altitude Training Program teachesleaders how to grow their business from a start-up to a million-dollar industry.

• Started his online business in 2001 from his bedroom

• All eCommerce all business generated online

• 85 full-time employees 100% virtual no office

• $25 million+ in revenue per year

• #1 in dating advice for women and men

• Creator of Altitude Training Program how to grow your business from start-up to $10 million per year

• Creator of Wake Up Productive Time Management Program

SESSION 4 • EBEN PAGAN· How to Think like a Marketing Genius I 23



MOOIIIN , IHI M A ~ T I R ~ THE. ULTIMATE BUSI E.SS M A ~ l [ R Y SYSTLM


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GARY VAYNERCHUK

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GARY VAYNERCHUK

Gary Vaynerchuk h a ~ captured <Ittention with his plone ring multl-fac ted approach to p rsonal brandmg

and bUSiness After primarily utilllIng traditional advertismg t chnlques to build hiS famlly '\ local wmeb u s i n e ~ s into a national industry leader, Gary rapidly leveraged sOCIal media tools suth as TWitter and

Filcebook to promote Wine Libr<lry TV, his video blog about Wine As his viewership swell d to ov r

80,000 a day, doors opened to a book deal, several national TV appearances and a flurry of sp a mg

engagements around the world. Gary's dual identity as both bUSiness guru and wine guy has mad him

the "Socia l Media Sommelier."

SESSIO 5 · GARY VAY ERCHU • Turning Your Passion Into a Sl; cessfu' BUSiness 29

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MODlllNG THE MAST[RSTHE ULTIMATE BUSINESS MASTERY SYSTEM

Turning Your Passion into a Successful Business


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SESSION 5 • GARY VAYNERCHUK • Turning Your Passion into a Successful Business I 31



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MOO[UNC. THE MAST£RS TH ULTIMATE BUSI Be; MASH Y SYSHM

VISHEN LAKHIANI

Vishen Lakhiani is a 33-year-old entrepreneur, computer engineer and marketer who has been ma ing

waves in the personal development industry. In 2002 at the age of 27, he quit Silicon Valley to start abedroom business publishing meditation programs online. As the business grew, he began pioneering

new ways of information marketing. In 2005 he revived the struggling Silva Method program and turned

it into a multi-million-dollar online personal growth program. In 2007, he worked with Bob Proctor on

the launch of the SGRProgram.com, one of the most successful personal development launches on the

Internet. It pulled 2 million visitors in 2 weeks. In 2007, he founded TheAmericanMon .com and turned

it into a multi-million-dollar business in 10 months. Together with his business partner, Mike Reining,

formerly of eBay fame, Vishen now runs MindValley Media, a publishing company based in the USA and

in Malaysia In 2008, It became one of 25 companies worldwide to win the World's Most Democratic

Workplace Award. Together with the 25-person team from 15 countries, Vishen and Mike are creating a

new kind of publishing company, one that merges software, mixed media, video and social networks to put

authors in the personal development movement In front of th e Internet generation. Printed boo s, they

believe, will be obsolete in 7 years. Vishen looks for authors and spea ers with a gift for teaching skills

related to self-awareness, parenting and entrepreneurship, and he turns them into new media stars by

bringing in the right technology and marketing to expand their exposure and sales via th e Internet.

SESSIO . 6 • I ITER ET MARKETI G MASTERS 35-

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SESSION 6 • INTERNET MARKETING MASTERS I 37

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MODELING THE MASTERS THE ULTIMATE BUSINESS MASTERY SYSTEM

ANIK SINGAl-.

Summary

To build the premier virtual training center to help further professionalize the affiliate marketing industry.

Specialties

Affiliate marketing, search engine optimization, web 2.0, article marketing, affiliate manager training,

business management, project management

Experience

• CEO at Lurn, Inc.

Lurn, Inc., provides Internet marketing education and also e-Learning technologies to help automatemonetizing education on the Web for small businesses!

• Copywriter/Researcher at Seeds of Wealth

I helped pu t together a full real estate training course and also helped write and craft many vital

reports this is where I learned how to do copywriting!

• President at Singal Marketing Consultants

I helped companies and small businesses with their Internet marketing, specifically specializing in search

engine optimization, article marketing, Web site design, banner advertising and affiliate marketing.

Honors and Awards

• 2005 Hinman CEOs Entrepreneur of the Year

• 2006 MTECH Young Alumni Business Plan Competition 1st Place

• 2008 #2 Top Entrepreneur Under 25 by BusinessWeek

SESSION 6 • INTERNET MARKETING MASTERS I 39



MODELING THE. MASTERS


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SESSION 6 • INTERNET MARKETING MASTERS 41



MOD£LI NG THE M A ~ HRS I THE. ULTIMATE BUSINE.SS MASTERY SYSTEM

MIKE KOENIGS

Geek, surfer, marketer, vid 0 producer and didgeridoo player, Mike Koenigs is best known as the guy

who creat d th Web 2.0 syndication service, Traffic Geyser that distributes over a million videos perweek and generates top ranking, web traffic and leads in minutes by sending video content to over 70

vid 0 sit s, social bookm rking, social media, blog and podcasting directories.

Mik grew up in E gl Lake, Minnesota (pop. 763) where h taught himself how to program at age 14. He

wrot vid 0 9 m s for the first Mac game company, PCAI. In 1991, he co-founded Digital Cafe, one of

th first int ractiv multim dia agencies that produced the world's first branded CD-ROM game, "Chex

Quest" and shipp d in more than six-million boxes of General Mills cereal. Digital Cafe produced many of

th world's first movi Web sites, promotional screen savers and games for Sony, Columbia-Tristar and

20th C ntury Fox . H sold the company during the dotcom boom to publicly-held IPG and billion-dollar

g ncy Campb II -Mithun in 1999.

H 's cr di t d for making "Infom rcial Toolkit" and inventing the "Internet InfomerCIal" for marketingand s lIing products or rvic s with vid 0 on the web.

Micha I has s rv d as a produc r, mark t rand comultant for Sony Entertainment, 20th Century Fox,

3M, G n rc I Mills, Dominos Pizza, Ralston, MilZda Motors and N w York Times best-selling authors

including 0 p k Chopra, 0 blli Ford and Tony Robbins . H 's cr ated over 300 Web sites and more

than 30 products.

Mik 's "Digi " tudio is locat d in an Diego, CA.

M l Mlk nd visit Di ital h r : http:// tr !fic y r.n t/I ad/digital-cafe

I ION 6 • IN IlRN[' MARK[ TIN MA\ TEA I 4

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MODELING TH[ MASTERS


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MOU fl l NG IHE MASIlRSTHE ULTlMA"fE. BUSINESS MASTERY SYSTEM

DOUG ILLIAMS

Doug Williams founded DWA in June 2002 to focus on the needs of the small business. Doug hasan MBA and 22 years of top management experience Doug has teamed up with his son Tim Williams to

help business owners grow and improve their businesses. The staff today has grown to eight people .

DWA has many top-notch industry professionals and business relationships (our associates) that we work

with. We draw on this accumulated knowledge and experience. This allows us to tackle almost any issue thata small business may need help With

We are located in Vancouver, Washington. This is in the southwestern part of Washington State. Ourlocal service area is the Vancouver, Washington, and Portland, Oregon, metro areas . We work with clientsthroughout the western US by phone and by travel to their location.

We offer a full line of small-business consulting and Web site marketing services . We focus on helping

businesses with fewer than 100 employees . We have worked with companies with over 500 employees, but

we enjoy the fast-paced, flexible dynamics that a small business has . It is much easier to effect change in asmaller organization.

Small-Business Consulting

Services include advice on starting a small business, marketing plans, business plans, business operations

analysis, management consulting, marketing and business operations consulting and manufacturingconsulting .... More on services offered

Web Site Marketing

Services include Web site design, search engine optimization and search engine submission services, with

guarantees to Increase traffic to your Web site. This is the fastest-growing area of our business. Internetmarketing is the single largest marketing opportunity for the small-business owner. DWA is different from

other Web design firms. We look at your marketing needs from a business consultant's perspectiv.e and then

work with you to develop a site that IS consistent with your plan. If ~ o u d ~ n ' t have a formal m ~ r k e t l n g pla.n, we

know what to ask to develop one. Because we are search engine optimization experts, we design and build

only optimized Web sites.

Let Doug Williams and Associates, LLC, help you grow your small-business .


020 0 IUSlnru .rulo..throu9h, IntfrrullOrull All a'g"'t R t ' ~ " " ' f ' d



MOl>llING I f t [ MAS TI RSTHE ULTI MTE B U ~ I l ~ ~ MASTlRY SYSTLM

NOTES ...

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•INTERNET MARKETING MASTERS 49

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ANDY MILLER

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MO() £LI N( , HH M A ~ I f R ~ TIlE ULTIMATE Bust ESS MASTERY SYSTEM

ANDY MILLERAndy Miller International, Inc., is a sales strategy and sales force turnaround firm that consults CEOs, sales VPs,

VCs and private equity firms on developing sales organizations that exceed their numbers every quarter. We are

the only firm in North America that gets paid commission on results! Andy is recognIzed as one of the top 15sales management experts in the world. Clients include high-tech companies, manufacturers, financial services,

entrepreneurs and venture capitalists throughout Europe, ASIa and Australia. Some of hiS credentials include:

• 25 years of sales, sales management and entrepreneurship

• At 27 he grew a software company from zero to $24 million in 3 years and then sold to VCs

• Consu lted with more than 2,000 CEOs sales VPs of small and mid-size companies

• Provided 52 weeks of training and coaching to over 14,000 salespeople

• Worked with 16 of the Fortune 500

• For 12 years had the top franchise out of 140 for a nationally recognized sales training company

• Is on the advisory board of American Training and Development , advising its 50,000 members onsales issues

• Advisory board of UPSA international sales association

• Advisory board of BEW business experts Webinar company

• Previous advisory board member of a national sales training company

• Previous advisory board member of a large sales assessment company

• So ld and trained in most major countries in Europe, Asia, Australia and South America

• Featured in numerous magazines including Newsweek and Selling Power and on CNN

• Former adviser to Wharton School of Business on doing business internationally

• Guest lecturer at Georgetown University McDonough School of Business

• Certified in NLP, E-Myth, stage hypnosis

• BS degrees in Psychology and SocIology and a diploma in Computer Science

SESSION 7 • ANDY MILLER · Consultative Selling 53



MODELING THE: MASTERS

THE ULTIMATE BUSINESS MASTERY SYSTE 1

61 9 37 77 21 94 26 6 74 14

93 45 73 97 33 86 2 42 78 38

65 17 25 13 57 58 70 30 22 90

81 53 1 89 49 18 46 66 82 34

5 29 85 41 69 10 62 54 50 98

67 99 51 55 95 64 44 92 88 20

15 39 79 63 7 96 12 80 48 76

87 35 91 83 11 84 16 8 28 72

71 '19 2 43 60 40 32 52 4

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MOlJlllNCJ Iltl MAS" RS

THE. UlTI v1ATE. BUSI [SS MASTlRY SYSTlM


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SESSION 7 • ANDY MILLER · Consultative Seiling 57



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BRENDON BURCHARD

Br ndon Burchard IS th author of L i ~ :s CoIckn ndbu iness consultant who IS revolutloniling wayro-enue by teaching th m how to Win s p o n ~ M l p s nd500 companies.

and

By creating and leveraging innovative nonprofIt and corpor. a

expert empire and appeared on ABCWorld CBS, PIt apr." t. and100 radio stations across the country. H,s dl(!l1ts have Included tcBuy, Nordstrom, levi's, Gateway, Walgreem at lid thousao'ls ~ and and

gIVen speeches and seminars around the world Br ndoo's nleSs.ge and

been sponsored and promoted by Wal.Mart, Wachovla, Coc.a-eo&., Toyou, US SonyKiwanis, Junior and other global c o m p a n ~ and

facilitated the largest nonprofit partnership In hiStory serving the chlldml ~ wortd,major organizations that collectively teach over 10 youth about

entrepreneurship and financial literacy.

Outcomes:

• Clarity on the sponsorship market and the for your bus.ness

• to position your organization to win sponsorships fast

• Understanding of the sponsorship proposal process

• Checklist of how to leverage partnerships to grow your brMld ~

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MODELING THE MASTERS


ABOUT THIS PROGRAM:

Would you rather .chase clients one at a time or have them come to you in droves because you got involved

ith something bigger and more potent than yourself and your business? Brendon Burchard deftly conveys~ e power of getting larger compa.n;., a n d / ~ r charities involved with your bus;ness. If you apply even a.tinyfraction of the learning curve In thiS session, It could pay for the rest of the entire training program a milliontimes over.

Brendon shows you not only the potent advantages of this leap-frog growth technique bu t also the

steps to pu t in p l a ~ e so that you .could begin capitalizing on the billions that are given away every year

to entrepreneurs like you. You will learn how entrepreneurs can align themselves with large corporate

sponsors causes that get them massive exposure while helping the causes as well.

This is a win-win. If you are looking for serious leverage with your business and the chance to ge t .

tremendous exposure faster, better and smarter, this session may be the one that truly changes your life.

. f Corporate Sponsorships&

Nonprofit PartnersESSION 8 • 8RENDON BURCHARD· Harnessing the Power 0-

02010 Busln"" Bruklhroughs Int"m'llon.1 All RIghts RfSfrvfd

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MODElING THE MASTERS


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SESSION B • BRENDON BURCHARD . Harnessing the Power of Corporate Sponsorships & Nonprofit Partners 65



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ELING THE MA STlRS

MOO

SCOTT HALLMANMeet the Master Business Builder

ITHE UlTIMATE BUSINESS MAS1E.RY SYSHM

Scott D. Hallman's c o ~ p a . n i e s h a ~ e twice been named to the prestigious Inc. 500 list f th f t t- .privately held companies In America (#59 and #106). 0 e as es growing

5cot.t .is a nationally ~ e c o g n i z e d leading sma!l-business coach and marketing expert, helping clients add

~ I f l c a n t new profit strear:ns. Scott has bUilt a reputation as "the Master of Implementation" by applyingapld growth success practICes that are modeled from leading firms in each industry.

t has c?nducted seminars with leading bus!ness growth trainers Jay Abraham, Chet Holmes and Jay

nrad Levinson, and he has shared the stage With Eben Pagan, Joe Vitale, Alex Mandossian and Mark Victorsen, just to name a few.

ilt a Billion-dollar Company in 21 Months

r to starting Business Growth Dynamics, Scott built a national e-commerce/CRM IT consulting business fromo o $85M in 21 months (with his co-founder), valued at nearly $1 billion ($982 million).

Turnaround Master as Well

just 18 months as CEO, Scott took this healthcare services company from the brink of bankruptcy to

profitability. He also launched the nation's first fully outsourced "Health Information Managementepartment" within a hospital. The company later sold for $l30 million!

t's ALL about IMPLEMENTATION"

has perfected "the Science of Growing Your Business" by personally applying the profit and growth

rategies he teaches in the real world. To date he has assisted companies in over 200 different industries

m around the world. His clients have ranged from small businesses to a 2,OOO-outlet retail business withr $6 billion in sales.

founded Business Growth Dynamics, BGD, as a company that is d e ~ i c a t e d to helping CEOs a.nd .

repreneurs grow their businesses by leveraging proven success strategies and systems that require little

money, effort or risk.

SESSION 9 • scon HALLMAN' The Windfall Profits Workshop I 69



EL ING THE MA STE RSMOD ,


The indfall Profits

having bUilt nCo aga e a s t e s t - g ~ o ~ " l I n g company in America" in his mid-twenties. He built hisnext company to a market v ~ l u e of over a.billion, and that was in only 18 months. Then Scott decided thathe wanted to help other business owners In their adventure of succe ss.

As he looked arou.nd at .all the things he could cover, he found that "increasing profits" was probably the

most potent area In which he could concentrate. All in all, Scott found only a handful of profit-enhancingconcepts that would all adhere to the following:

• The idea had to yield instant profits the first month you used it 5% to 10% in instant monthly profitfrom the assets you already have from which you're not properly profiting.

• The idea had to be easy or you wouldn't do it.

• The idea had to cost little or nothing to do or you might not be able to afford it.

Scott found 20 profit-enhancing concepts that would increase your profits, often doubling and tripl ing them

from the same assets/clients you already have in place. Scott led the entire group through about 8 of these

profit-enhancing ideas, forcing ~ h e m (and you in this home study version) .to d e t ~ i I the profits you (and they)

are leaving on the table every single day that you (and they) run your (their) business. At the end, every

person in the audience admitted that Scott had shown them how to pay for the $20,000 price of admittance

into this event, with some saying he found them literally millions in additional profits.

9scon HALLMAN • The Windfall Profits Workshop

SESSION•

1 71

- -





Take 1 m i n u t ~ and " g u e ~ s t ~ n : a t e " what profits you can generate by:

1) implementing, 2) optimIZIng or 3) expanding your application of this strategy

How many extra sales units per year

How many extra dollars per unit

How much total added dollars in sales

How much more profit

1 Yr 5 Yrs

= $_----- $_-----

$

$

$

- - - - - -------

------- - - - - - (use 50% of total from above)

5.leverage your success to find cash profits instantly.

Take 1minute and "guesstimate" what profits you can generate by:

1) implementing, 2) optimizing or 3) expanding your application of this strategy

How many extra sales units per year

How many extra dollars per unit

How much total added dollars in sales

How much more profit

1 Yr 5 Yrs

= $_---- - $_-- - - -

ADD IT A ll UP

$ ------

$ - - - - - -

$- - - - - - (use 50% of total from above)

1 YEAR 5 YEARS

Profit Strategy #1-2 The Power of Up-/Cross-/ Down-Sell--- -

Profit Strategy #3 Conditioning Customers to Buy- - - - - - -----

Profit Strategy #4 Customer Satisfaction System- - - - - - - - - - - -

Profit Strategy #5 "Active" Referral System----- - - - - - -

Profit Strategy #6 Expand Purchase Patterns - - - - - - - - - -

Profit Strategy #7 Leverage Your Success™ - - - - - - -.----

TOTAL PROFIT IMPACT (1-7) - - -- - - - - - -

N 9 scon HALLMAN' The Windfall Profits WorkshopSESSIO • 73



MODELING THE MA STE RS

THE ULTIMATE BUSINlSS MASTERY SYSTEM

NOTES ...

SESSION 9 • scan HALLMAN· The Windfall Profits Workshop 75



ILL LUBLIN

a e

our essa e

- -- - ~

SESSION 10

- -1 77



lLING THI MAS TlR S

MOO

I I I lUBLIN- - . _ - - - --

THE ULTIMAH BUSINESS MASTERY SYSTEM

- -

Get Not iced. ..Get Referrals: Build Your Client Base and Your Busl'ness b M k N ~ If. 2008) Sh . ~ a tng a ame ,o r Yourse( M c ~ r a w - ~ " I , June . e IS also the co-author of two other national best-seiling books, Networking

MagIC, which rose to #1 on the B ~ r n e s &

Noble charts for 3 weeks, and Guerrilla Publicity, the PR bible. Jill

is the founder ?f GoodNews Media, Inc., and hosts the TV program Messages of Hope and the nationally

syndicate? radiO show "Do the Dream." In addition, she has created two audio programs three DVDtraining Videos and a workbook. '

Jill is a. popular international speaker ~ h o t e a c h ~ s p ~ w e r f u l pUblicity, networking and how to be influential

t e c h n l q ~ e s . As t ~ e CEO o.f the strategic c o ~ s u l t l n g firm Promising Promotion, Jill has trained companies In

innovative technlq.ues to I m ~ r o v e bottom-line results. In the past 20 years, she has worked with ABC, NBC,CBS and other national media and knows what the media wants.

Jill has been featured in the New York Times, Woman 's Day, Fortune, Small Business, Inc. and Entrepreneur

Magazine and on ABC and NBC radio and TV national affiliates.

Breaking the Profit Barrier!

How to connect in an over-communicated world

Is your company as profitable as it could be? Instantly turn every business relationship into a mega profit

center. Relationships can take time or just one moment of real connection. Find the connection and you

both come ou t with bigger bank accounts. Do it every time and you break through the biggest profi t

barrier over and over again.

With the electronic clutter of email, cell phones and the Internet, people have forgotten how ~ o r e ~ l I y connect and the value of it! Combining her trademark "Connecting from the Heart" expertise With

bottom-line results, Jill Lublin is armed with proven strategies, tips, stories: success. secrets, r o l ~ - p l ~ Y l n g techniques and more all based on her international best-seller, Networktng MagIc. No organizationshould be without these tools or these results!

Walk away with the tools to:

• Master the six ways to cut through communication clutter

• Cash in on your five biggest "connectability" factors

• Revolutionize ho w you deal with customers, managers, co-workers and more

SESSION 1 0 • JILL LUBLIN· Create the News, Control Your Message

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79



NG THE MASTERSMODELl

lH£ ULTIMATl BUSI LSS MASTlRY SYSTEM

ABOUT THIS PROGRAM :

this engaging and often e ~ t : r t a i n l n g program by PR maven Jill lublin, Jill shows you how to create news,In PR and then how to max.,m,ze It when you do get It. The malonty of all the news you see today os placed,g ~ : created by some crackeliack reporter. So you should be getting your fair share, whether it be in the tradeJournan Is that cover your Industry, the local news that covers your area or the national news that covers the

try or the world.(Oun

. rs the "7 Myths of PubliCity" that keep people from properly pursuing or benefiting from it. Then Jill

Jill co

ve

outhrough ho w to hone and polish your message, even down to a fun game she plays with the

au len

not think you can get pUblicity or that it would be too difficult to get it, but thiS session clearlyYou m a t ~ i e s any perceptions you might have that are standing in your way. This session IS a must-view fordemys I . h · k' f .

I

·nterested in becoming t elr mar et s most amous news Item.nyone

C te the News Control Your MessageSESSION 10 • JILL LUBLIN· rea ,

0 2010 8U\Inf'SS Breakthroug I All Rlnhu R t ~ t r v t d hs lntf'rn.llona '"

81




NOTES ...THE ULTIMATE B U S I N E S ~ MASTERY ~ n n M

SESSION 10 • JILL LUBLIN· Create the News, Control Your Message 83



-

-

MARK THOMPSON

•• •I I nalre ecre s

~ . - ~ - ~ -

SESSION 11

----, 85



NG THE MASTERSMODEll

- ~ ---- - -

--

- THE ULTIMAH BUSINESS MASTERYSYSTEM

- - - - - - - - '- -.

Mark is a wealt.hy inv:stor w i ~ h . the .Midas touch, according to Forbes magazine, based on his work with 365

world l e a d e r ~ , including 20 b l l l l o ~ a l r ~ s f r ~ m Steve !obs, Bill Gates and Richard Branson to Lance Armstrong

and the Dalal Lama. Mark put this wisdom Into public broadcasting TV and radio specials and a best-sellingbook, Success Built to Last.

During the Great Crash of 1987, Charles Schwab himself hired Mark when Schwab stock fell 80% to lead

investor relations fo r Schwab's turnaround. When Mark retired from Schwab 12 years later in the year 2000,

he was SVP/Executive Producer of the Schwab Customer Experience with five million accounts and $1 trillionin customer assets.

After failing retirement, Mark became an active investor and board member in dozens of companies,

including the $40 billion Best Buy Enterprises, the world's largest consumer electronics firm. By 2004 he

was honored as one of Forbes magazine's 100 Venture Investors with the Midas touch. He was Chairman of

Integration Assoc., Inc., which sold for $80 million in 2008, and Rioport, which popularized the Mp3 player

before Apple's iPod.

Today he's an investor/board member in Apple Computer's leading iPhone application company and Peter

Drucker's Leader to Leader Institute. He's a visiting professor at the World Economic Forum, the University

of Chicago Advanced Investment Counsel Program and the Realtime Venture Design Lab at his alma mater,Stanford University.

OMPSON • What's Your Company Worth? Billionaire SecretsSESSION 11 • MARK TH I 87



THE MASTERSMODELING

NS AND ACTIONSDECISIO

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I


orth? Billionaire Secrets

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Worth? Billionaire SecretsPSON

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SCOTT HALLMAN

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SESSION 12

, 91



MODELIN G THE MA STERS

THE UlTIMATE BUSI ESS MASTERY SYSTEM

SCOTT HALLMANMeet the Master Business Builder

Scott D. Hallman's companies have twice been named to the prestigious Inc 500 r t f h f .

privately held companies in America (#59 and #106). . IS 0 e astest-growmg

Scott is a nationally ~ e c o g n i z e d leading sma!l-business coach and marketing expert, helping clients add

s i g ~ i f i c a n t new profit s t r e a ~ s . Scott has bUilt a reputation ~ s " t ~ e Master of Implementation" by applyingrapid growth success practices that are modeled from leading firms in each industry.

Scott has c ~ n d u c t e d seminars with leading b u s ~ n e s s growth trainers Jay Abraham, Chet Holmes and Jay

Conrad LeVinson, and he has shared the stage with Eben Pagan, Joe Vitale, Alex Mandossian and Mark VictorHansen, just to name a few.

Built a Billion-dollar Company in 21 Months

Prior to star ting Business Growth Dynamics, Scott built a national e-commerce/CRM IT consulting business from

$0 to $85M in 21 months (with his co-founder), valued at nearly $1 billion ($982 million).

ATurnaround Master as Well

In just 18 months as CEO, Scott took this healthcare services company from the brink of bankruptcy to

record profitability. He also launched the nation's first fully outsourced "Health Information Management

Department" within a hospital. The company later sold for $130 million!

"It's All about IMPLEMENTATION"

Scott has perfected "the Science of Growing Your Business" by personally applying the ~ r o f i t an? g r o w ~ h strategies he teaches in the real world. To date, he has assisted companies in over 200 dlffer:nt I ~ d u s t n e . s from around the world. His clients have ranged from small businesses to a 2,OOO-outlet retail bUSiness With

over $6 billion in sales.

Scott founded Business Growth Dynamics BGD as a company that IS dedicated to helping CEOs and." t t . and systems that require little

e.ntrepreneurs grow their businesses by leveraging proven success s ra egles

time, money, effort or risk.

SESSION 12 • SCOTT HALLMAN. The Hierarchy of Opportu nities Workshop I 93



NG THE MASTERSODELl

UTTHIS PROGRAM:

\60

THEULTIMATE BUSINESS MASURY SnlEM

I , ate Business Mastery System is packed with content from 17 speakers some of whom teache U tim 'd ' ,an as 12 sessions for g r o w l ~ g an s t r e n g ~ h e n l n ~ your c ~ m p a n y , This session by Scott Hallman,

r opportunities,

fter watching this entire program, like the attendees who went live, your head will be sWimmingl e a r ~ ~ a some seriously exciting , What do you do first? How do you rank them by order of most

I e a ~ , and best use of your time? Fear not, you don't have to figure that out on your own,You can

't'les ranking them and developing a clear path to your success,ortunl ,

'f don't see th e entire program before watching this, this is an excellent session to help get you onI you hat actions an d activities are the highest priority and best use of your time and resources,s to w

f 0 ortunltles Workshopcon HALLMAN· The Hierarchy 0 pp

SESSION 12 • S

I Intrrn. tlon.1 AU Rqhh Rt \ tr\lfdo 10 I0 8u\lnr\\ .ff'.k lhrouq H

95



ODElING THE MASTERS I THE ULTIMATE BUSINESS MASTERY SYSTEM~ - ~ ----------- - ~ - - - - - - - - ~ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

NOTES ...

•

SESSION 12 - SCOTT -The of 197

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modeling the masters - ubms workbook

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