modele de business in .ro si aportul sm mihai seceleanu
DESCRIPTION
Prezentarea sustinuta de catreDorin Boerescu, CEO InternetCorp, in cadrul conferintei regionale Marketing 24/7 Sibiu 2-3 Iunie 2011 Hotel IbisTRANSCRIPT
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Modele de business in .ro
… si aportul social media la dezvoltarea lor
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PublishingVenituri din vanzare de publicitate online
#1 ca numar fani de Facebook: Promotor, 115k; #1 online player: eAstrolog.ro, 69kmentiune speciala: Hotnews, 13k
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AnunturiVenituri de la utilizatori
#1 ca numar fani de Facebook: BestJobs, 58kmentiune speciala: Anuntul Telefonic, 294
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EcommerceVenituri din vanzarea/intermedierea de bunuri
#1 ca numar fani de Facebook: FashionDays, 103kmentiune speciala: eMAG, 29k
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Comparatoare de preturiVenituri din vanzarea de leaduri
sursa ranking pagini Facebook: facebrands.ro
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mentiune speciala:
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Bottom line
• Social media nu a devenit inca o prioritate pentru business-urile de internet din Romania desi… exista masa critica
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De ce doar Facebook drept referinta?
sursa: manafu.ro
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Reduceri colectiveVenituri din comision
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Focus si rezultate
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Fenomenul reducerilor de grup
• mecanism prin care comerciantii pot atrage noi clienti oferindu-le un prim test al produselor / serviciilor lor la un pret foarte avantajos
• potentialii clienti obtin discounturi masive intrucat isi unesc fortele in vederea negocierii unui volum mai mare
VS
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marketing247
Modelul de business
Vanzari
Marketing
Logistica
AUDIENTA PRODUSE
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Rezultate…
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… si Rezultate!
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Social media poate distruge un astfel de business…
• Customer-service slab• Comercianti “neverificati”• Oferte slabe / necorespunzatoare• Probleme tehnice
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… dar e un risc ce trebuie asumat 100%
• Viralizare implicita daca produsul e bun• Mitul fals al “numarului minim” pentru activarea unei
promotii• Focus pe instrumente de sharing + un wall “viu”• Recompense pentru invitarea prietenilor• Parteneriate strategice care sa asigure beneficii
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