Model of business intelligence maturity levels for mobile operators

Mikael Ojala

Thesis Seminar on Networking Technology

Helsinki University of Technology

April 5th, 2005

Agenda

• Background• Objectives of the thesis• Methodology• What is Business Intelligence?• BI maturity• The model• Results and conclusions

Background

• Thesis written at AffectoGenimap• Supervisor: prof. Heikki Hämmäinen• Instructor: M.Sc. Mikko Mattila• Started in September 2004

Objectives of the thesis

• What is mobile operators’ Business Intelligence like?– Does operators’ BI vary from other fields?

• Create a model for measuring mobile operators’ maturity on Business Intelligence– Is the model different for different kind of operators?

Methodology

Two main phases of the thesis:

1. Theoretical framework and building of the model

2. Validation of the generated model

Used methods: literature survey and qualitative interviews

Used methods: qualitative vs. quantitative interview results

What is Business Intelligence?

The objective: Better decisions!

What is Business Intelligence? (2)

• A process that refines and shares knowledge that is needed by the decision-makers

• BI is a continuous process

BI has a cyclic behaviour

Different cycles for different levels of decision-making

Business Intelligence maturity

• Definition: Business Intelligence consists of cycles

• That means that...

BI maturity = The efficiency of the cycles!

• Two aspects to BI maturity:

1. The maturity of technology

2. The maturity of organisation’s policies

The model

• Basic idea:

The model (2)

Improvement needed!

Results

• The validation resulted the final model• Model is rather general:

Mobile operators’ BI does not differ from other fields!

• Two models: – A model for service operator– A model for network operator

Conclusions

• The maturity of the operator’s business affects to the maturity of its BI

• Large organisation size sets more demands for organisation’s BI

• Feedback for the model:+ quantitative

+ information on many levels

- answers are always qualitative

• Usage:– Quality checking, benchmarking, etc.

Thank you!

Questions? Comments?

mikael.ojala@affectogenimap.fi