“Combining Nutrition with Tradition”

What’s In a Name?-Unique Properties-Similarities-Familiarities-Multicultural

Why Our Product?

100% None GMO

100% All Natural

No Preservatives

Gluten Free

Organic

What Makes

Us Unique?

RED BEANSProtein

VitaminsHealthy Fatty

AcidsAntioxidants

HEMP SEEDProtein

Amino AcidArginine

GINGERBoosts Immune

SystemLowers

Cholesterol

COCOA BEANSAntidepressantCardiovascular

Benefits

LEMON ZEST

Vitamin CBoosts

Immune System

Why Do People Want to Buy It?

Responsibility

Ingredients

Delicious

AndFun

Where?

Specialty Food Grocery Stores

Co-Ops

Direct Online Sales

Channel Objective

Competitive

Advantage Product

Placement

The Challenge

Audience Appeal

Awareness of the Product

Better and Healthier

Choice as a Snack

The Solution

Personal Selling

Social Media

Feedback

Marketing Tools

“Similar Products”The same product with slight changes and different pricing

“Law Of Three”middle-priced products are more likely to be

sold

“Auctioning”Setting variable prices helps to determine the

optimal price

“Markdowns & Discounts”

Help to maintain high demand and profits

Pricing Plan

• Our suggested profit margin is 15-20%• Cost plus pricing: • $1.65 (production cost)+profit margin• *15% ($1.95) *21% ($2.09)

0 2 4 6 8 10 121.6

1.7

1.8

1.9

2

2.1

2.2

Time Of Year

Price

Fall 2016 Winter 2017 Spring 2017

$2.09

$1.95

$1.79

Thank You