mobisoko presentation - aitec east africa summit nov 2011
DESCRIPTION
Topic: Mobisoko - An Application Market Place for Africa Speaker: Michael Wakahe, Director, Shujaa Solutions Ltd Date: Nov 2nd 2011 Venue: Oshwal Centre, Nairobi, KenyaTRANSCRIPT
![Page 1: Mobisoko Presentation - AITEC East Africa Summit Nov 2011](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555bc21dd8b42a96108b5455/html5/thumbnails/1.jpg)
Mobisoko: An Application Market Place for Africa
Presented at:AITEC East Africa Summit Nairobi, Nov.
2011
ByMichael Wakahe
Copyright © Mobisoko 2011. All Rights Reserved.
![Page 2: Mobisoko Presentation - AITEC East Africa Summit Nov 2011](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555bc21dd8b42a96108b5455/html5/thumbnails/2.jpg)
Table of Contents
About Initiative
Market Research
App Store Components
Business Model & Benefits
Future Milestones
Copyright © Mobisoko 2011. All Rights Reserved.
![Page 3: Mobisoko Presentation - AITEC East Africa Summit Nov 2011](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555bc21dd8b42a96108b5455/html5/thumbnails/3.jpg)
About Initiative
Mobile Application Distribution
Localization for Africa
Mobile software agnostic
Operator agnostic
Copyright © Mobisoko 2011. All Rights Reserved.
![Page 4: Mobisoko Presentation - AITEC East Africa Summit Nov 2011](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555bc21dd8b42a96108b5455/html5/thumbnails/4.jpg)
About Initiative
Foreign based app stores not
synonymous with locals
Account Creation & Billing in foreign
currency
Operators create “walled garden”
Complex operator product
development
Copyright © Mobisoko 2011. All Rights Reserved.
![Page 5: Mobisoko Presentation - AITEC East Africa Summit Nov 2011](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555bc21dd8b42a96108b5455/html5/thumbnails/5.jpg)
Source: Stratsis Incite
Copyright © Mobisoko 2011. All Rights Reserved.
Market Research
![Page 6: Mobisoko Presentation - AITEC East Africa Summit Nov 2011](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555bc21dd8b42a96108b5455/html5/thumbnails/6.jpg)
Market Research
Copyright © Mobisoko 2011. All Rights Reserved.
![Page 7: Mobisoko Presentation - AITEC East Africa Summit Nov 2011](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555bc21dd8b42a96108b5455/html5/thumbnails/7.jpg)
Market Research
Copyright © Mobisoko 2011. All Rights Reserved.
![Page 8: Mobisoko Presentation - AITEC East Africa Summit Nov 2011](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555bc21dd8b42a96108b5455/html5/thumbnails/8.jpg)
App Store Main Components
Web & WAP interface
SMS & USSD interface
Developer Profile
Administrative Control Panel
Copyright © Mobisoko 2011. All Rights Reserved.
![Page 9: Mobisoko Presentation - AITEC East Africa Summit Nov 2011](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555bc21dd8b42a96108b5455/html5/thumbnails/9.jpg)
App Store Auxilliary Components
Documentation - Guides, EULA,
Policies
Social Media
Customer Relationship Management
Reporting & Statistics
Copyright © Mobisoko 2011. All Rights Reserved.
![Page 10: Mobisoko Presentation - AITEC East Africa Summit Nov 2011](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555bc21dd8b42a96108b5455/html5/thumbnails/10.jpg)
Interface Components
Select by Top 10, Latest
Select by Genre
Select by Phone Model
Feedback
Copyright © Mobisoko 2011. All Rights Reserved.
![Page 11: Mobisoko Presentation - AITEC East Africa Summit Nov 2011](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555bc21dd8b42a96108b5455/html5/thumbnails/11.jpg)
Business Models
Freemium
In-App Billing - SMS & Mobile Ads
Revenue share on SMS
Copyright © Mobisoko 2011. All Rights Reserved.
![Page 12: Mobisoko Presentation - AITEC East Africa Summit Nov 2011](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555bc21dd8b42a96108b5455/html5/thumbnails/12.jpg)
Business Models
Charge for Campaigns
Integration with billing systems
Copyright © Mobisoko 2011. All Rights Reserved.
![Page 13: Mobisoko Presentation - AITEC East Africa Summit Nov 2011](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555bc21dd8b42a96108b5455/html5/thumbnails/13.jpg)
Auxilliary Benefits of Initiative
Employment - Kazi kwa Vijana
Local content disbursement
Kenya & Africa as an ICT destination
Research for hardware vendors, operators,
advertisers & others
Promoting local talentCopyright © Mobisoko 2011. All Rights Reserved.
![Page 14: Mobisoko Presentation - AITEC East Africa Summit Nov 2011](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555bc21dd8b42a96108b5455/html5/thumbnails/14.jpg)
Future Milestones
R&D Web & WAP: < 1 month
R&D SMS & USSD: by Q2 2012
Technical Scaling: Q3 2012 and beyond
Technical scaling includes security, failover & high
availability, language translation, media asset repository*
Some possible auxilliary systems: widget engines,
advertisement engines, RAD tools, content signing,
testing tools and facility, server side hosting, bluetooth
app dispensersCopyright © Mobisoko 2011. All Rights Reserved.
![Page 15: Mobisoko Presentation - AITEC East Africa Summit Nov 2011](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555bc21dd8b42a96108b5455/html5/thumbnails/15.jpg)
Future Milestones
Collaboration with learning institutions
Publicity events e.g. Mobile Monday at iHub
Invite for general collaboration - advertisers, big game
developers e.g. Angry Birds, operators, billing systems,
business people
Campaigns across EA then Africa
Promotional activities e.g. competitions, boot camps,
media features, advertisement on paraphernalia
Copyright © Mobisoko 2011. All Rights Reserved.
![Page 16: Mobisoko Presentation - AITEC East Africa Summit Nov 2011](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555bc21dd8b42a96108b5455/html5/thumbnails/16.jpg)
Contacts
Team members:
Juliana Rotich
Kipchumba Koimett
Michael Wakahe
Mulumba M. Lwatula
Tim Kamau
Copyright © Mobisoko 2011. All Rights Reserved.