Mobility Plan Guidance

Sarah Cummings

Transport for London

What is a travel plan?

What is mobility management ?

• Mobility Management (MM) is a concept to promote sustainable transport and manage the demand for car use by changing travellers’ attitudes and behaviour.

What is a Mobility Plan ?

A Mobility Plan is a package of measures and initiatives

that aim to reduce the number of car journeys

made, by providing people with greater choice.

packageof measures and initiatives

reduce

peoplegreater choice

Mobility Plan – different names

• Mobility Plan – EU

• Travel Plan – UK

• Plan de déplacement des enteprises (PDE) – France

• Mobiluno planas – Lithuania

• Plan de Mobilitate – Romania

Reduce

• Is it just cars?– Vote now– NO …it could be a congested bus, tram, train etc.

• Types of journeys too…

School

Shopping

Leisure

Work

What are the “soft” measures ?

• Contain information and communication, organising services and coordinating activities of different partners.

• Enhance the effectiveness of "hard" measures within urban transport (e.g., new tram lines, new roads and new bike lanes).

• In comparison to "hard" measures, “soft” measures do not necessarily require large financial investments and may have a high benefit-cost ratio.

“Soft” measures

• Walking Maps• Walking groups• Walking buddies• Wet weather assistance• Walking route improvements• Bus season ticket loans• Bus Maps • Bus Timetables• Mini bus pick ups• Bus ticket discounts• Cycle loans• Pool bikes• Secure parking• Changing rooms• Cycle maps• Bicycle user groups• Cycle training • Mileage schemes• Rail/Tram season ticket loans• Rail/Tram discounts• Rail Tram timetables• Car sharing • Car pooling• Dedicated car pooling parking bays• Car park management • Visitor management• Marketing • Home-working• Teleconferencing• Flexible working• Clean fuelled fleet vehicles• Fleet management• Consolidated deliveries• Etc etc etc

• The list is endless

• What does the user need?

• Where is the business?

• What do they do?

• How do they operate?

• When do they operate?

“Soft” packages and initiatives

• Measures can be packaged by mode– Walking– Cycling– Public Transport– Cars– Fleet

• You may only need to add or improve one or two measures in each package, or one package

• You may not be able to do anything• But you should aim to deliver greater choice

People

• Never forget who will be affected

• Research – What are people doing at the moment

• Look for the quick wins

• Don’t chase dreams

• Sometimes the car is necessary

The Mobility Plan Process

• There are 7 key stages to producing a mobility plan1. Gain Commitment at senior level

2. Research

3. Analyse Data

4. Set targets & choose measures

5. Implement

6. Monitor

7. Review

Research and Data Analysis

• Why do we start with research?– Need to know what is

happening now– Where are the problems – Find out what people

want– This is the baseline

survey

• What Questions do we ask?– Site Survey

• Facilities• No Employees• Local transport

– Employee Survey• Demographics• Where they come from• How they Travel• Barriers• What needs to change

• Analysis

What can we do?

Set Targets & Choose Measures

• What Targets do we need to set?

Specific

Measurable

Achievable

Realistic

Time Framed

Set Targets & Choose Measures

• What Targets do we need to set

Specific

Measurable

Achievable

Realistic

Time Framed

SMART

Set Targets & Choose Measures

• What Targets do we need to set?

SpecificMeasurableAchievableRealisticTime Framed

SMART

• Defining the measures– Look for quick wins– Establish areas

where greatest modal shift can happen

– Identify cost/benefit– Can the measures

be monitoredIMPLEMENTION (Phasing)

Monitor & Review

• How often should you do a staff survey?– After years 1,3,5

• What should we be looking for– changes in behaviour– Questions should be the

same as the first survey– Can add some

additional questions

• Why should you review the Mobility Plan?– Identify successes– Build on success– Identify new areas of

concern– Alter measures that are

not working– Keep the plan Alive

Why should companies adopt a mobility plan?

Environment• Reducing car

dependency• Reducing emissions• Giving parking

space over to urban realm improvements

• Positive image

Reduce Sickness• Staff more active

through walking and cycling

• Shown to reduce the number of sick days

• Increased productivity

Why should companies adopt a mobility plan?

Improved Staff Relations• Creates a team plan• Healthier life = less

stress• Car pooling/User

Groups/Buddies can improve inter-departmental relationships

• Flexible working can create a better work/life balance

Improves Profits• Less sick pay• More productivity• Reduce parking costs• Reduce security for

parking• Better route and

delivery planning• Reducing mileage

payments• Can reduce number of

company vehicles

Benefits summary

For community

• Reduction in car use• Improved infrastructure in a specific area, i.e. business park, etc. •Reduction vehicles parked on streets•Low cost•Engagement with local business community•Promotion of “hard” transport measures

For business

• Reduction of demand for workplace parking• Solution for business move• Improved well-being of employees• Increase productivity of staff• Better relations with neighbours• Positive image

For employees

•Improved access to cycle parking and other facilities (i.e. showers)•Reduced travel costs•Improved health and fitness•Improved social life (e.g. through car share scheme)

Who is leading on this in London?

Who is leading on this in London?

London European Partnership for Transport (LEPT)

www.lept-eu.org

Transport for London (TfL)

www.anewwaytowork.org

TfL Smarter Travel Unit created A New Way to Work Programme which promotes mobility management at workplaces and assists Small to Medium Enterprises (SMEs) and bigger organisations in development of travel plans.

6 sub-regional partnerships (np. SWELTRAC, Sletrans, Westtrans)

London Boroughs

LEPT is funded by TfL and EU (mainly though Intelligent Energy Europe). It leads on projects such as COMMERCE, Astute, PIMMS.

They directly assist businesses in implementing travel plans and help TfL promote the workplaces offering across the whole capital.

They are informed about local activities and assist TfL and SRCs in getting local contacts.

What has TfL been doing?

• Set up a number of guides– Car share Guide– Fuel and Fleet management– Pool bikes for businesses– Workplace cycle parking– Workplace signs – Local travel plan groups– Workplace travel planning for new development– Residential travel planning in London

• Set up 2 voluntary schemes– Corporate– Enterprise

• Created monitoring and evaluation tools– iTrace– ATTrBuTE

• Providing an Engagement Strategy

Where can I find out more information?

• COMMERCE– http://www.commerce-eu.org/

• TfL – http://www.tfl.gov.uk/corporate/projectsandschemes/workpla

cetravelplanning/7586.aspx

• EPOMM– http://www.epomm.org

• ACT Travelwise– www.acttravelwise.org

• Workwise– http://www.workwiseuk.org

Thank YouSarah Cummings

SarahCummings1@tfl.gov.uk