mobility-as-a-service from ericsson’s - viktoria swedish · pdf...

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CAPITALS

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Mobility-as-a-Service from ericsson’s perspective

Stefan Thulin, Offering driver for public transport Ericsson’s global ITS team Viktoria Swedish ICT Forum, Gothenburg 2015-12-02

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Ericsson Internal | 2015-12-01 |

The NETWORKED SOCIETY every thing and every process that benefits from being connected will be connected No hypes, just long-lasting trends

1975 2000 2020

1875

10

30

50

15 years

50 billion connected devices

25 years

5 billion connected people

100 years

1 billion connected places

20

40

Connections (

bill

ion)

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Smart sustainable cities

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EVERYBODY TO BE CONNECTED

IN CARS IN TRAINS IN buses

drivers passengers

Trends in transport 1

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2014 ITS Strategy Update | Ericsson Confidential | , Rev | 2014-11-11 |

EVERYTHING TO BE CONNECTED

TRAFFIC TO BE MANAGED

TRAFFIC TO BE PAID FOR


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ECO-SYSTEMS NOT EGO-SYSTEMS share resources and data


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ECO-SYSTEMS NOT EGO-SYSTEMS

5G in 3GPP


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Ericsson in transport

Automotive Shipping Road Rail Public Transport Airports

CUSTOMER SEGMENTS

CONNECTED VEHICLE

solutions

CONNECTED VESSEL ICT INFRASTRUCTURE

TRANSPORT TRANSACTIONS TRAFFIC MANAGEMENT

Supporting maas Supporting smart cities

Payment, billing, settlement, integration etc

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mobility-as-a-service One-stop-shop for travel service combinations

TRAVEL

NEEDS

COMMUTE

TO WORK

COMMUTE

TO SCHOOL

BUSINESS

TRIPS

VISIT FRIENDS

AND RELATIVES

TRAVEL TO

EVENTS

TRAVEL TO

SPORTING ACTIVITIES

Simplicity

New and more loyal customers

Your Mobility-as-a-Service broker

TRAVEL

SERVICES

RENT POOL SHARE TAXI

ADDITIONAL SERVICES

TRAVEL

GUARANTEE

BONUS

PROGRAMS PUBLIC TRANSPORT

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Maas platform Enabler for Mobility-as-a-service

PRODUCT CATALOG RATING AND PRICING FINANCIAL REPORTING ORDER MANAGEMENT SETTLEMENT

CUSTOMER CARE CHARGING PAYMENT AND INVOICING

RENT POOL SHARE TAXI

APPS AND TOOLS

PUBLIC TRANSPORT

PRODUCTS

AND

SERVICES

MODES OF

TRANSPORT

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Product bundling by telecom operators

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Product bundling by telecom & maas operators

Ticket Distribution

Customer Management

Journey

Planner

Product Catalogue

Pricing & Rating

Inventory Management

Financial reporting & interface

Customer Information

Reports & Analytics

Invoicing, Payments & Collection

Order Manager

Chanel Management & Interfaces

COMPOUND PRODUCT BUNDLES HANDLED BY

ERICSSON’S BUSINESS SUPPORT SYSTEMS

80% Re-use, 20% adaptations

TELECOM

TELCO OFFERING example

› Free calls to 5 other subscribers of same telco

› Half price during weekends for all other calls

› Up to 1 GB free internet usage (3G) per month

› 500 free text messages per month

› Roaming abroad is enabled

› Free usage of WiFi hotspots in certain stores and restaurants

› Spotify is included

› Clearing of above services through out the world

TRANSPORT “MOBILITY-AS-A-SERVICE”

CO-MODAL OFFERING example

› Flexible tolling fee based on traffic volume

› One peak toll charge entitles one peak public transport trip

› Unlimited parking at park-and-ride spots (for one vehicle at the time) during 30 days.

› Parking at some parking spots within the city (for one vehicle) during 30 days.

› 40 road toll passages (for one vehicle) during 30 days.

› Each day without any registered toll passages gives a discount for future travel card purchases. (to reduce the car usage)

Channel Management & Interfaces

Customer Management

Customer Information

Rating & Pricing

Product Catalogue

Reports & Analytics

Financial Reporting & Interface

Invoicing Payment & Collections

Order Manager

Inventory Management

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› National ecosystem with public transport

(train, metro, tram, bus), distributors and

service providers

› Using contactless card for ePurse and

stored travel tickets, including automatic

budget reload

› Performing >2 billion transactions/yr

› Ericsson Offerings:

– Order Management System to orchestrate all key

business processes

– B2B billing & collections platform to settle with all

partners

– Platform to enable Account Based Travel

Implemented!

Multi-PTO Service PRovider

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› Scale and replicate › standardization is needed

› avoid too many local flavors

› Go-to-market › Will there be MaaS operators with national/global

ambitions?

› Who will build the strong brands?

› Investment › Many MaaS operators will request a pay-as-you-

grow price model

› The Hype › Who will care about “MaaS” in 2017?

- but the need for sharing resources and

changing travel behavior will still be there

mobility-as-a-service from ericsson’s - viktoria swedish · pdf...

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