mobilidade & bens de consumo por rodrigo matheus (danone)
TRANSCRIPT
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Mobilidade &
NOVEMBER, 2012
Bens de Consumo
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A long <me ago…
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AND…
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3 key strategies Time killer Time saver Prime <me
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3 key moments ZMOT FMOT SMOT
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3 key connec<ons People Places
Interests
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AND…
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3 key barriers Reach
Relevance ROI
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LETS TURN
SHELVES MORE INTERACTIVE
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“RECEITA” 2,000,000
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“ONDE COMPRAR” 1,000,000
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A MULTISCREEN WORLD
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5 MAIN TAKE OUTS
RETHINK ADVERTISING
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5 MAIN TAKE OUTS
RETHINK ADVERTISING
TAKE RETAIL EXPERIENCE TO A NEW LEVEL
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5 MAIN TAKE OUTS
RETHINK ADVERTISING
TAKE RETAIL EXPERIENCE TO A NEW LEVEL
INTEGRATION OF PLATFORMS
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5 MAIN TAKE OUTS
RETHINK ADVERTISING
TAKE RETAIL EXPERIENCE TO A NEW LEVEL
INTEGRATION OF PLATFORMS
THINK MOBILE AS FIRST SCREEN
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5 MAIN TAKE OUTS
RETHINK ADVERTISING
TAKE RETAIL EXPERIENCE TO A NEW LEVEL
INTEGRATION OF PLATFORMS
THINK MOBILE AS FIRST SCREEN
IT’S JUST THE BEGINNING
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Mobilidade &
NOVEMBER, 2012
Bens de Consumo