mobiletank 1: andrew mcgrath/ thomson reuters
DESCRIPTION
On Mobile Double FirstTRANSCRIPT
![Page 1: Mobiletank 1: Andrew McGrath/ Thomson Reuters](https://reader033.vdocuments.mx/reader033/viewer/2022060116/558402f9d8b42a126e8b456d/html5/thumbnails/1.jpg)
ANDREW MCGRATH MOBILE ENGAGEMENT IN THOMSON REUTERS
REUTERS/Cheryl Ravelo
September 2013 [email protected]
![Page 2: Mobiletank 1: Andrew McGrath/ Thomson Reuters](https://reader033.vdocuments.mx/reader033/viewer/2022060116/558402f9d8b42a126e8b456d/html5/thumbnails/2.jpg)
2
ABOUT THOMSON REUTERS
• The world’s leading source of intelligent information for businesses and professionals
• We are the world’s most trusted news organization • We serve professionals in the financial and risk, legal, tax
and accounting, intellectual property and science and media markets
• We employ approximately 60,000 people and operate in over 100 countries
![Page 3: Mobiletank 1: Andrew McGrath/ Thomson Reuters](https://reader033.vdocuments.mx/reader033/viewer/2022060116/558402f9d8b42a126e8b456d/html5/thumbnails/3.jpg)
3
MEDIA
• Newswires • Video • Pictures • Digital Syndication • Graphics • Financial Information
REUTERS/Carlo Allegri
Reuters is also the world's largest international news agency, a leading provider of real-time, high-impact, multimedia news and information
services to newspapers, television and cable networks, radio stations and websites around the globe
![Page 4: Mobiletank 1: Andrew McGrath/ Thomson Reuters](https://reader033.vdocuments.mx/reader033/viewer/2022060116/558402f9d8b42a126e8b456d/html5/thumbnails/4.jpg)
4
OUR BUSINESSES & CUSTOMERS FAST FACTS
Legal Financial & Risk IP & Science Tax & Accounting
• The 25 largest global banks
• More than 5,000 investment firms and hedge funds worldwide
• Over 40,000 customers and 400,000 end users in over 155 countries
• 100% of the Top 100 U.S. law firms
• 100% of the ABA accredited law schools
• Over 80% of the Fortune 500
• Leading global provider to national, state and local governments
• All of the “Big 4” accounting firms
• 94 of the Top 100 law firms
• 95 of the Fortune 100
• 100 of the Top 100 CPA firms
• Leading global provider to national, state and local governments
• More than 15,000 customers and 20 million end users globally
• Academic institutions, researchers, government agencies, corporations, pharmaceutical and biotech companies
![Page 5: Mobiletank 1: Andrew McGrath/ Thomson Reuters](https://reader033.vdocuments.mx/reader033/viewer/2022060116/558402f9d8b42a126e8b456d/html5/thumbnails/5.jpg)
5
Mobile in Thomson Reuters.
![Page 6: Mobiletank 1: Andrew McGrath/ Thomson Reuters](https://reader033.vdocuments.mx/reader033/viewer/2022060116/558402f9d8b42a126e8b456d/html5/thumbnails/6.jpg)
6
I have one mission
![Page 7: Mobiletank 1: Andrew McGrath/ Thomson Reuters](https://reader033.vdocuments.mx/reader033/viewer/2022060116/558402f9d8b42a126e8b456d/html5/thumbnails/7.jpg)
7
make Thomson Reuters
serious about mobile
![Page 8: Mobiletank 1: Andrew McGrath/ Thomson Reuters](https://reader033.vdocuments.mx/reader033/viewer/2022060116/558402f9d8b42a126e8b456d/html5/thumbnails/8.jpg)
8
2 AND TWO STRATEGIES
improve our mobile experiences
change TR employees attitudes to mobile
![Page 9: Mobiletank 1: Andrew McGrath/ Thomson Reuters](https://reader033.vdocuments.mx/reader033/viewer/2022060116/558402f9d8b42a126e8b456d/html5/thumbnails/9.jpg)
9
MOBILE LANDSCAPE IN TR
• there is a perception that our products are not suitable for mobile…
• iOS is the lead platform
• android and html 5 increasing – we tried hybrid… – windows and blackberry no more than a watchlist activity
• adobe air has been a key platform choice – but is about to go unsupported
• so native or html 5?
• understand and respond to b2b context
![Page 10: Mobiletank 1: Andrew McGrath/ Thomson Reuters](https://reader033.vdocuments.mx/reader033/viewer/2022060116/558402f9d8b42a126e8b456d/html5/thumbnails/10.jpg)
![Page 11: Mobiletank 1: Andrew McGrath/ Thomson Reuters](https://reader033.vdocuments.mx/reader033/viewer/2022060116/558402f9d8b42a126e8b456d/html5/thumbnails/11.jpg)
11
MOBILE LANDSCAPE IN TR
• there is a perception that our products are not suitable for mobile…
• iOS is the lead platform
• android and html 5 increasing – we tried hybrid… – windows and blackberry no more than a watchlist activity
• adobe air has been a key platform choice – but is about to go unsupported
• so native or html 5?
• understand and respond to b2b context
![Page 12: Mobiletank 1: Andrew McGrath/ Thomson Reuters](https://reader033.vdocuments.mx/reader033/viewer/2022060116/558402f9d8b42a126e8b456d/html5/thumbnails/12.jpg)
12 Source: Kleiner, Perkins, Caufield & Byers - Mary Meeker Internet Trends 2013
SMARTPHONE AND TABLET GROWTH GLOBALLY
![Page 13: Mobiletank 1: Andrew McGrath/ Thomson Reuters](https://reader033.vdocuments.mx/reader033/viewer/2022060116/558402f9d8b42a126e8b456d/html5/thumbnails/13.jpg)
13 CONFIDENTIAL – NOT FOR REDISTRIBUTION
Smaller Tablets Are More Popular
Smaller is better.
In 2011, the most popular device screen size was 11 inches. In 2012, it was 8 inches.
Source: IDC
![Page 14: Mobiletank 1: Andrew McGrath/ Thomson Reuters](https://reader033.vdocuments.mx/reader033/viewer/2022060116/558402f9d8b42a126e8b456d/html5/thumbnails/14.jpg)
14 CONFIDENTIAL – NOT FOR REDISTRIBUTION
mobile engagement in TR • iOS is the lead platform
• android and html 5 increasing
• we tried hybrid…
• windows and blackberry no more than a watchlist activity
• adobe air has been a key platform choice
• so native or html 5?
• understand and respond to b2b context
![Page 15: Mobiletank 1: Andrew McGrath/ Thomson Reuters](https://reader033.vdocuments.mx/reader033/viewer/2022060116/558402f9d8b42a126e8b456d/html5/thumbnails/15.jpg)
Native or html 5?
A decision tree is the answer
decisions like 1. performance
2. reach
3. animation
4. developer costs
5. updating
6. stand alone or 3 screen
![Page 16: Mobiletank 1: Andrew McGrath/ Thomson Reuters](https://reader033.vdocuments.mx/reader033/viewer/2022060116/558402f9d8b42a126e8b456d/html5/thumbnails/16.jpg)
16
MOBILE ENGAGEMENT IN TR
• iOS is the lead platform
• android and html 5 increasing
• we tried hybrid…
• windows and blackberry no more than a watchlist activity
• adobe air has been a key platform choice
• so native or html 5?
• understand and respond to b2b context
![Page 17: Mobiletank 1: Andrew McGrath/ Thomson Reuters](https://reader033.vdocuments.mx/reader033/viewer/2022060116/558402f9d8b42a126e8b456d/html5/thumbnails/17.jpg)
17
RESPONDING TO B2B CONTEXT
• b2b reality – high touch sales
– subscription
– buyer is not always the user
– multiple niche products
engagement – mobile tools for sales
– reward usage
– dashboards for decision makers
– don’t try and look for a single Point of Entry
![Page 18: Mobiletank 1: Andrew McGrath/ Thomson Reuters](https://reader033.vdocuments.mx/reader033/viewer/2022060116/558402f9d8b42a126e8b456d/html5/thumbnails/18.jpg)
18
CHANGING MINDS
• understand and respond to b2b context
• multi screen service design
• be obnoxiously mobile 1st
• innovate to embarrass
• governance
![Page 19: Mobiletank 1: Andrew McGrath/ Thomson Reuters](https://reader033.vdocuments.mx/reader033/viewer/2022060116/558402f9d8b42a126e8b456d/html5/thumbnails/19.jpg)
Mobile Double 1st: Tablet first, finessed for desktop, smartphone equal first
![Page 20: Mobiletank 1: Andrew McGrath/ Thomson Reuters](https://reader033.vdocuments.mx/reader033/viewer/2022060116/558402f9d8b42a126e8b456d/html5/thumbnails/20.jpg)
Thank You.