mobiles in media harvard
TRANSCRIPT
~4.5
Billion
Mobile Phones
in 2009
of the world is „mobile‟
Mobile Phone “Adoption,” Africa 2008
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Mau
ritiu
s
Gabo
n
E. G
uine
a
Cape
Ver
de
Sout
h A
fric
a
Bots
wan
a
STP
Nam
ibia
Cong
o
Mau
ritan
ia
Swaz
iland
Ghan
a
Mad
agas
car
Keny
a
Suda
n
Cam
eroo
n
Djib
outi
Zim
babw
e
Tanz
ania
Sene
gal
Nige
ria
Leso
tho
Ugan
da
Ang
ola
Togo
Gam
bia
Beni
n
Mal
awi
Zam
bia
Eritr
ea
Rwan
da
Cote
d'Iv
oire
Guin
ea
Mal
i
Ethi
opia
Chad
Guin
ea-B
issau
Buru
ndi
Burk
ina F
aso
Nig
er
Moz
ambi
que
Libe
ria
DRC
CAR
Sier
ra Le
one
This represents 160th on the UN’s Human
Development Index (HDI)
Source: Wireless Intelligence
Source: TomiAhonen Almanac
Mobile
SMS
MMS –Pics and
Video
Bluetooth
Radio
USSD
Voice and IVR
Twitter, Facebook,
Mxit
Blogs
Streaming Video
Mobile web
TV
What is it? Person texts a keyword and gets information back through
another SMS
Positives: Everyone can use it; no fancy phone needed.
Negatives: 160 character limit/SMS; person has to get keyword exactly
right
Cost: Standard SMS rates; implementer pays 25c / SMS
Handset: Any & all
Uses: SMS to find date, time & venue of next meeting; subscribe to
headline news, get interactive data on news, polling station location,
candidates, weather, etc.
Interactive SMS
User texts in
keyword “news”
for short code
Headline news for
9/13/2009:
•City Council Votes
down Ordinance
•Dog gets lost in
woods
•Armed robbers
strike
For weather
updates sms
„weather‟ to 32323
What is it?Book that downloads via WAP to your
cellphone (can be long e.g. 100 pages of A4)
Positives: It‟s pretty cheap; no character restrictions
Negatives: Need to have WAP, so about 60% of
phones in SA can use it. Unfamiliar tech. Can be
hard to find the „book‟ once it has been downloaded
to the phone.
Cost: About R2 once-off (free to read it after that – it is
on your phone)
Handset: Must be WAP and Java enabled
Examples: Metropolitan “B the Future HIV-AIDS
CellBook” (SMS the word HIV to 32907)
Cell Books
skype and twitter: katrinskaya
http://mobileactive.org
http://mobileactive.org/mobilemedia
@mobileactive
@mobilemediakit