What is personification and why is it important to you?

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© Knct Lab | www.knctlab.com

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• From April 21st Google changes its algorithm, and this will revolutionize the mobile ranking system

• To be fair, everyone has been warned, the shift towards mobile has been a fated one.

• Right now, 60% of searches on Google are done over mobile.

• It's only natural that the balance tips in favour of mobile friendly sites, isn't it?

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What should be done?

• Make sure the mobile version of your site is active and functional

• Responsive designs are the most popular, but you can also have a separate hosted mobile version of your site

• Google doesn't have a preference, as long as mobile users' experience isn't interrupted

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• SEO is and always be a big deal, good content will get you up there on the searches

• But from this year, Google is also adding ‘Mobile Friendly websites” as a key element in their algorithm

• So make sure you have a mobile responsive website, it will count, big time!

© Knct Lab | www.knctlab.com

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© Knct Lab | www.knctlab.com

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Contd…

• Ensure Google's mobile bots can crawl your site.

• Check each individual page of your site on a mobile device to ensure navigability

• Slow mobile page loading: – you can check you upload speed on google

PageSpeed insights.• Correct short circuiting cross links: – make sure each cross link actually upload to the

correct site

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• There you have it, rather simple isn't it?

• I'll see you on the 21st of April, in the new world… unless you've missed the boat, lost your business and found yourself airbrushed into irrelevance.

© Knct Lab | www.knctlab.com

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Knct Lab Overview

• High performing digital marketing solutions provider

• End-to-end services from data analysis, market research to campaign implementation

• Google certified professionals• Experts across various functions:

advertising, paid media, creative, analytics, web design & development and marketing automation

• Located in Bangalore• Visit us at www.knctlab.com