mobileday_dong_05.2012
TRANSCRIPT
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MOBILE MARKETINGTrends in
Mobile Ad Network and Location – Based marketing will be the trend in the future
Present by Phan Tien Dong – Business Development Manager, Fifth iMedia
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Fifth iMedia was founded in 2008.
Started as an ad-network in the Vietnamese new media market.
Grown significantly and expanded its network of Grown significantly and expanded its network of products further into the Social media , Search ( SEM, SEO ) Mobile Ad/Marketing and Email.
Today, Fifth iMedia is a one-stop shop digital media company offering innovative strategy / solutions for internet & mobile campaign.
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Understanding Mobile users
Mobile Advertising Outlook 2012
Mobile Ads In Vietnam
Location-Based Marketing
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Understanding Mobile UsersYour customers are on mobile. As a marketer, you need to be on mobile, too.
Gain a deep understanding of smartphone consumer behavior specifically with regard to:
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General Smartphone UsageGeneral Smartphone Usage
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Action – Oriented Searchers
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Location . Location . LocationLocation . Location . Location
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Purchase Briven shoppers
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Reaching the Mobile UserReaching the Mobile User
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Mobile internet In Vietnam
19 M19 M(Source : Buzzcity)
Internet traffic by mobile phone in Vietnam grew 400% compared to last year,
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Accessed internet on mobile phone in Vietnam
Nearly 40% have already accessed the internet via their mobile or smart phone
Source : Cimigo
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Mobile internet accesss by age
(Source : Cimigo)
People in the age 15 - 24 access the internet twice as often via mobile phone than people aged 35 - 49
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Activities conducted on mobile internet
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Asia smartphone penetration 2011
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Mobile Advertisers
Outlook
19 May, 2012
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Mobile Advertising Behavior
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Mobile Advertising Attitudes
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MOBILE ADS In Vietnam
Vietnam ranked No.4 in global revenue of mobile Internet advertising network of BuzzCity. (Q3, 2011)
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(Source : Inmobi)Mobile Now Top Media Channel in Vietnam
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(Source : inMobi)
Mobile Now Top Media Channel in Vietnam
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Location! Location! Location!
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Why do marketers love location-based tools so much?
•Free word of mouth•Reviews•Specials•CRM
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