mobile world congress 2015 recap - day three

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Takeaways From Mobile World Congress Day Three March 4, 2015 #MWC15 #IBMmobile

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Page 1: Mobile World Congress 2015 Recap - Day Three

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Takeaways From Mobile World Congress

Day Three March 4, 2015 #MWC15 #IBMmobile

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Day ThreeOn a busy Day 3 of Mobile World Congress, we saw IBMers and other industry leaders focusing on the crucial issues of privacy, security, and accessibility. Businesses need to prioritize all of them as the transition from traditional to mobile continues—quickly or gradually, depending on the market.

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Robust privacy on apps and services can bring people in, says @gary_kovacs. ibm.co/17BFZrx #IBMmobile #MWC15

There’s a price for the convenience and features that mobile brings us: the fear of identity theft and the continual threat of our loss of privacy. To succeed in the mobile age, businesses need to recognize that protecting consumers’ personal data and privacy concerns is their responsibility.

Privacy Is Not Dead

@IBMmobile:

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Users worry about privacy more than they take extra steps to insure it. More: ibm.co/17BFZrx #IBMmobile #MWC15

@IBMmobile:

Privacy Is Not Dead

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1 in 7 people lives with a disability—IBM is working to bring mobile tech to all. ibm.co/17BFZrx #IBMmobile #MWC15

One out of seven people around the world has a disability, and apps aren’t keeping up. Meanwhile, mobile is exploding in developing markets; in Africa, some estimates put the potential sales of mobile devices at five hundred million devices. With two enormous potential mobile markets up for grabs, making mobile accessible, relevant, and sustainable is no longer just altruistic, it’s smart business.

The Business of Mobile Accessibility

@IBMmobile:

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Chinese age 60+ will exceed U.S. pop.—and need accessibility. ibm.co/17BFZrx #IBMmobile #MWC15

The Business of Mobile Accessibility

@IBMmobile:

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It’s a small number compared to desktop, but it can’t be ignored. ibm.co/17BFZrx #IBMmobile #MWC15

50% of consumers consider dropping a brand after a data breach. In an increasingly interconnected world, businesses have to be able to assure consumers that their datais safe and within their control.

The Challenge of Security

@IBMmobile:

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Keep your customers loyal by keeping their data secure. More: ibm.co/17BFZrx #IBMmobile #MWC15

The Challenge of Security

@IBMmobile:

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Francisco González, CEO of BBVA, sees the bank as a digital company—data, not just bank accounts. ibm.co/17BFZrx #IBMmobile #MWC15

Enterprises have a huge task ahead as the last billion people on the planet get connected. While businesses have to juggle ever-present concerns of data security and identity protection, they also need to cater to the ever-hungry consumer who demands more value and craves new experiences.

The Next Step for Enterprises

@IBMmobile:

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Everyone can benefit from some competition.More insights from Mobile World Congress here: ibm.co/17BFZrx #IBMmobile #MWC15

@IBMmobile:

The Next Step for Enterprises

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Our roving photographers stopped to chat with friendly mobile users around Barcelona to get a sense of how they live in the mobile world of today. Along with Jordina, Camilo, and Monika you can meet many more mobile people in our growing Facebook album.

Living in the Mobile World

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Living in the Mobile World

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Ready for Day Four of Mobile World Congress?

Tomorrow, Richard Esposito, IBM’s General Manager of Mobility Services, joins industry leaders for “The Evolving Landscape of Enterprise Mobility Services.” We’ll find out how managed services are shifting to offer a more comprehensive range of services to address the growing needs of global enterprises.

We welcome you to join the conversation. Tweet questions and comments during the session #MWC15MAN. (2:30pm CET, 8:30am EST, 5:30am PST)

For more coverage from Mobile World Congress check out the IBM MobileFirst Hub.

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