mobile world congress 2014 somo insights
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Somo Chief Strategy Officer Ross Sleight delivered a wrap up presentation at Mobile World Congress 2014 outlining the key trends discussed at the event: 1) Next 1,000,000,000 2) Connected everything 3) Enterprise awakensTRANSCRIPT
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Ross Sleight Chief Strategy Officer
MWC insights 27th February 2014
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Creative & Custom
Development
Performance & Brand
Marketing
Strategy &
Innovation
Enterprise Technology Platforms
Advertising Tools &
Technology
180 Mobile specialists 6 global offices
Who are Somo?
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Phenomenal mobile growth unevenly distributed
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Brands will follow eyeballs
Source: eMarketer 2013
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CONNECTED CUSTOMERS ARE NOW THE NORM
Tablet Mobile
Desktop
12am – 7am 7am – 10am 10am – 5pm 5pm – 8pm 8pm – 12am
Lean back. High Consumption and engagement
Always on. Location aware. Staccato usage
Lean forward. Focused engaged
Mobile brightens the commute
PCs dominate working hours
Tablets popular at night
Connected consumers are the norm
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…as is fragmentation
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Everything is mobile – especially social
Social Network Global Users % of global users
accessing through mobile
FACEBOOK 1.2bn MAU
77%
TWITTER 232m MAU
75%
YOUTUBE 1bn MAU
40%
LINE 340m Registered Users
100%
PINTEREST 70m Registered Users
75%
INSTAGRAM 150m MAU
100%
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Scale of MWC
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The next 1,000,000,000
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Samsung Galaxy S5
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Nokia X – Android in Windows clothing
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Firefox OS
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$25
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Internet.org
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Connected everything
(Mobile-powered)
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Source: 1 Business insider Feb13, 2 eMarketer Jan 13, 3 Poster scope May 13, 4 Google Shopper Marketing Council May 2013
1/3 of consumers are driven to tweet on their mobile due to OOH3
1 in 5 US smartphone owners have scanned a QR code2 84% of Smartphones used in stores 4
85% Smartphone users dual screen whilst watching TV 1
Mobile connects digital to physical world
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Connected Toothbrushes?
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Connected Fridges?
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Every stand had a car on it at MWC
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Telemetrics Navigation Entertainment
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Ford Sync with Spotify
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Aviva Drive insurance App
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Galaxy Gear Fit
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Galaxy Gear 2
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Qualcomm Toq watch
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Mirama smart glass concept
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Smart Locks
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Hive connected Heating
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Security Heating/Lighting Entertainment
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BLE / Beacons (connected retail)
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Enterprise awakens
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Airwatch MWC
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Mobile + cloud + big data
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Productivity Logistics
Communication Training
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Key Trends
Next 1,000,000,000
Connected everything
Enterprise awakens
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