mobile voice 2012 – evangelizing voice: lessons learned in design innovation
DESCRIPTION
About the talk – “How do you drive the adoption of voice in an organization with a long GUI-only history? We’ll share the frameworks we used to evangelize voice, as well as key insights and design principles that will help you start your own grassroots VUI movement in your organization.”TRANSCRIPT
stephengay hungrybeverly
Evangelizing Voice Lessons learned in design innovation
Stephen Gay, Principal Design Strategist
Beverly Freeman, Principal User Researcher
stephengay hungrybeverly
Our journey & 5 practical steps to evangelize.
stephengay hungrybeverly
Need to promote VUI
Command Line Interface
(CLI)
Graphical User Interface
(GUI)
Natural User Interface
(NUI)
Time
Inte
ract
ions
with
tech
nolo
gy
We are here
NUI NOW
Voice User Interface
(VUI)
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Our plan to evangelize VUI
explore
inspire
partner
experiment
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and this is what we learned.
stephengay hungrybeverly
5 practical steps to evangelize
1. Jump on a train in motion. 2. Know your audience. 3. Build a foundation of knowledge. 4. Make it tangible. 5. Make it their own.
stephengay hungrybeverly
1. Jump on a train in motion
Awesome
Deliver
NUI Natural User Interface
top
bottom
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2. Know your audience.
passion
past
experience
expertise
Beware of
baggage
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Customer Benefit
Inte
grat
ion
Com
plex
ity
3. Build a foundation of knowledge
3 VUI Behaviors
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3. Build a foundation of knowledge
Humanize
Hands Free Extra Hand
Shortcuts
4 VUI Opportunities
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Shortcuts Use voice to bypass clutter
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3. Build a foundation of knowledge
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4. Make it tangible
Internal
prototypes External
examples
stephengay hungrybeverly
Humanize
Hands Free Extra Hand
Shortcuts
5. Make it their own
stephengay hungrybeverly
5. Make it their own
stephengay hungrybeverly
5 practical steps to evangelize
1. Jump on a train in motion. 2. Know your audience. 3. Build a foundation of knowledge. 4. Make it tangible. 5. Make it their own.
stephengay hungrybeverly
Thank you