mobile video services, momo helsinki 2006
DESCRIPTION
Presntation at MobileMonday Global Summit 2006, 8th-9th May, Helsinki Finland http://globalsummit.mobilemonday.net/ Bloged at http://rodrigo.typepad.com/english/2006/05/claude_florin_h.htmlTRANSCRIPT
© 2006 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
3G mobile video interactive services
2006-05-08-Helsinki-Mobile_Monday_Claude Florin_V1.ppt
Claude FlorinMarketing Manager, HP OpenCall Business UnitMobile Monday Summit, Helsinki
2 13 July 2007
Create and capture new demand• Consumers are looking for
“fun” user experience
SimplePersonalEnjoyableCommunity-enabler
3 13 July 2007
Demand evolution
Multimedia adoption
MusicGames
Video Photo
MMS
RingtonesRing-back
Presence + chat
MP3
Mobile TV
Push to video
time2.5Gwireline & wireless
IP broadband
Movieclips
SMS+
Voice portal
Content
Personal / Community
conference
Blogingmessaging
IPTV
Image source : 3 UK at 3GSM 2005
4 13 July 2007
Fun user experiences with 3G video
Personal
Simple
Enjoyablecontent
Communityoriented
5 13 July 2007
Nokia N90•2MP,1600 x 1200•VHS-quality video•Format MPEG-4, .mp4•Resolution CIF, 352x288•Rate 5-15 frame/s (light )•Audio AAC-LC
Web & RSS Mobile TV (DVB-H)
3G Video call
iTunes®
Music video bloging, podcasting
South by South West•Music & Media Conference
•1300 musical acts•58 stages
http://server1.sxsw.com/2006/vlogs/grp1http://server1.sxsw.com/2006/vlogs/grp2
6 13 July 2007
Music video bloging, podcasting
http://www.myspace.com/kemopetrolband
7 13 July 2007
Music video bloging, podcasting
http://www.soundslikesuomi.com/frames.html
8 13 July 2007
Music video bloging, podcasting
9 13 July 2007
Video call completion and messaging
• Call completion by − Voice calls− Video message
• Record 30 s• Review / send
• Message delivery− MMS− Video portal call
• Call setup, introduction menu, playback
− WAP push− http://
10 13 July 2007
Video ring-back tones• Contents depending on
− caller, − caller group, − time of day, − special days
• Content management− Buy-what-you-view− Gift Service− Content notification− Suspend/resume service− Exclude (black list)
11 13 July 2007
Mobile picture and video usage
Source: Kenton O’Hara HP Labs 2004, 2005
4%Group task
To share for performing a task
8%Remote task
To accomplish a task
10%
Personal taskTo support task without sharing
Tasks
35%Group
experience , shared moment, children, friends
21%Send to
friends or familyin the moment or later
40%
Personal enjoyment or memories
Emotions
GroupsPerson to person Individual
65% to be shared
34 p
ics
/ m
onth
50% small talk
28% Show + 22% Functional
Camera multimedia messaging
Video-calls45% move30% home20% work5
v-ca
lls +
3 c
lips
+
12 13 July 2007
Aspects of convergence• Broadband : ubiquitous
media distribution• Quadruple play : fixed
and mobile services• Decomposed of business
value chain : xSPs, xNOs
13 13 July 2007
Device convergence
14 13 July 2007Storycast demonstration at 3GSM 2005, P. Debatty/A. Vorbau HP Laboratories
Personalized storytelling
15 13 July 2007
Mobile + broadcast interaction
Sources : BBC, Fun to Phone Solutions Oy, Hexia
Voice blog
Video calls
SMS-chat
16 13 July 2007
3G participation TV
GSM Association Nominee ‘Best Made for Mobile' Sports Infotainment
17 13 July 2007GSM Association Nominee ‘Best Made for Mobile' Sports Infotainment
3G participation TV
18 13 July 2007
• Video, image content sharing
Sharing events with friends
19 13 July 2007
Infrastructure for differentiation and low cost• Create new markets with
Enablers for multimedia, service access, personalizationCross industry cooperation Mixed edge and network services
20 13 July 2007
Align on IP Multimedia Subsystem
User equipment plane
IP backbone
Application planehh hh hh hh
Switching plane
Service delivery plane HSS
21 13 July 2007
Multimedia service creation
h OpenCall Media Platform + Video
Resource manager
Signalling(SIP)
Media processing
Audiocodecs
Videocodecs
Configuration manager
OAM manager Alarm manager
CCXML interpreter VoiceXML interpreter
Web development
Network + devices integration
+ video+ audio+ voice
Soft DSP
Video user experiences
22 13 July 2007
IP
Multimedia service deployment
IMSServiceProvider
ApplicationProvider
VXMLCCXML
h
h
Video portalapplication
Video contact center application
23 13 July 2007
• Provisioning• Usage/Monitoring• Customer Service• Charging• Privacy• Packaging
Multimedia service value chain
• Interaction• DRM• Entertainment• Information• Communication• Digital goods
• Delivery• Location• QoS• Authentication• Multi Networks• Usage
Innovative Flexible
Applications,Services,Content
Service Retailers
Network Operators
24 13 July 2007
Conclusion• Create demand with fun
3G video user experiences leveraging both content and communities.
• Make competition irrelevant with value-chains across content providers, software developers and fixed / mobile ASPs
• Enable differentiation and low cost using software infrastructure such as IMS