mobile video ad 廣告影音,行動加分

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Page 1 廣告影音,行動加分 DIYMAD July, 2010 引用敬請註明資料整理來源

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行動廣告中又以影音廣告最受青睞,不但能精準傳遞視覺化廣告訊息,對於廣告記憶度又能留下深刻的印象。就整合行銷而言,手機影音廣告既能延續電視廣告的效益,分攤拍攝影音廣告的成本,更能與明確的受眾溝通。本期將介紹一些國外的手機影音廣告案例,期待未來能看到台灣廣告主更多精彩的創意。

TRANSCRIPT

  • 1. DIYMAD July, 2010 Page 1
  • 2. Page 2
  • 3. 157053% 25-54 3G WiFi48%:52% 1. Rhythm Mobile Video Advertising ReportQ1 2010 2. Nielsen Mobile, Q3 2009 Page 3
  • 4. Transpera (aided awareness) (unaided awareness) Rhythm 1586.7% CTR11.6% 1. Rhythm Mobile Video Advertising ReportQ1 2010 2. Transpera gets $9M to advance mobile video advertising business: http://www.mobilemarketer.com/cms/news/video/6439.html Page 4 3. Transpera: http://www.transpera.com/misc/MediaKit.php
  • 5. Click-to-video / Tap-to -video Full-Page Interstitial Auto-play Click-to-play / / Interactive Video ad Pre-roll / Mid-roll/ Post-roll 3/19 Video MMS (APP) () Page 5
  • 6. Page 6
  • 7. Iron Man 2 28Fandango 6.17% Banner 1. http://samsmojo.com/2010/05/10/iron-man-2-movie-mobile-ad-campaign Page 7 2. Fandango Iron Man 2 mobile video ads exceed 6 percent CTR: http://www.mobilemarketer.com/cms/news/advertising/6424.html
  • 8. AdMob banner AdMob Assassins Creed II 172,000 BannerCTR1.5% CTR1.3% 3 19,000 CTR5.4% 28,000Amazon APPAPP Banner 1. Ubisoft click-to-play mobile video ads see 1.3 percent CTR: http://www.mobilemarketer.com/cms/news/video/5681.html Page 8 2. Admob: http://www.admob.com/marketing/ivau/
  • 9. APP iVdopiaZeroAPP APP 13-30 19,000,000APP 1,000,000 CTR2.5% APP 1. Coca-Cola mobile video advertising outperforms online counterpart: http://www.mobilemarketer.com/cms/news/video/5158.html Page 9 2. iVdopia: http://www.ivdopia.com/index.php?page=productgallerypreroll
  • 10. BMW BMW Banner MMS MMS 25-34 CTR7.72% 62% 1. BMW mobile video campaign drives traffic http://www.mobilemarketer.com/cms/news/video/1100.html 2. BMW launches world-first: personalized mobile video advertising campaign in China http://www.clipintouch.com/BMW_PR.htm l Page 10 3. BMW generates test drives through mobile video advertising http://www.mobilemarketer.com/cms/news/video/5013.html
  • 11. MMS 3-5% MMS7 Page 11
  • 12. Thank You! / Soundera Corporation / Marketing & Sales Dept. WEBSITE www.diymad.com EMAIL [email protected] TEL +886 2 2773-9191 FAX +886 2 2771-3828 Page 12