mobile vas 2.0. cases
DESCRIPTION
TRANSCRIPT
VAS 2.0 channels
Audio Call Video Сall Streaming Content Application SMS/MMS WAP/WEB OTA Organizational services
Plethora of VAS
Video Chat Video Advertisement Video Portal Video Conferencing Video Messaging Mobile Video Tubing Background Music Multiplayer Gaming Internet Security Reality Show Access
And many more…
Video dating
Value: Video call access Internet call access
Promotion: Just real dating
Results: Additional revenue Popular service Video call promotion References:
UK
Video IVR
Avatar Video chat
Value: Video call access Anonymous conversation Non 3G area termination
Promotion: Anonymous Video SMS
Results: Additional revenue Video call promotion
References: SMART (Philippines)
Video IVR
Video IVR
Value: Video access to the content Ad insertion Faster self service
Promotion: Innovative service Video call for everyone
Results: Additional revenue Video call promotion Increased loyalty
References: Orange (France) T-Mobile (Germany) Vodafone (Germany)
Video IVR
Video IVR
Value: SeeStorm Avatar Weather Cams Cine Phone Video Top Up
Video IVR
Mobile TV
Value: Standard player VS MNO branded EPG for close to standard TV experience Dynamic Bit Rate Adaptation
Promotion: Be mobile – watch everywhere Multimedia experience on the phone
Results: Additional revenue Increased loyalty
Streaming
Video IVR
Video On Demand
Value: Buy content through
WAP/SMS/Subscription Everywhere content access Thematic content
Promotion: Socializing video Right video in right moment
Results: Additional revenue Increased loyalty
Streaming
Video IVR (for preview)
Participation TV
Value: Mobile reporters Random events Televoting and comments Interactive TV
Promotion: TV Channels Participation
Results: Additional revenue Video call promotion
References: Three (UK) France 3
Video IVR
Video Surveillance
Value: Public cameras Private cameras Remote cameras control
Promotion: Mass market surveillance Virtual traveling
Results: Additional revenue Mass market and corporate
increased loyalty
References: AT&T (USA) T-Mobile (Czech)
Streaming
Video IVR
Internet
VCCTV
Video Call Completion To Voice
Value: 3G to 2G video call Avatars customization Lips synchronization
Promotion: Video call to all your friends Personalize your avatar
Results: Additional revenue Video call promotion
Video Call
Mobile Karaoke
Value: Song choosing by DTMF Performance record Your personal singing on RBT
Promotion: Sing everywhere Customize you RBT
Results: Additional revenue Video call promotion
References: Vodafone (Greece) Grammy (Thailand)
Video IVR
Video Push
Value: Breaking news alerts Video reminders Video Mail with Internet Mail Box
Promotion: Fastest video news
Results: Additional revenue Video call promotion
Video IVR
Reality Show Access
Value: Cameras switching Real watching Personal show
Promotion: Watch everywhere when you would like to
Results: 100 000 connections during first week in Sweden Video call promotion Large video show audience increased loyalty
References: Three (UK)
Streaming
Video IVR
See Me TV
Value: UGC concept Earn money for interesting video Watch and vote for video
Promotion: Earn money Socialize with video
Results 4 months later: Additional revenue 30 000 publications 1mln downloads
References: Three (UK) EyeVibe
Messaging
Video IVR
Mobile Advertising
Value: Video call SMS/MMS WAP/WEB
Promotion: Pay less Get more
Results: Additional revenue Increase in subscribers base
Internet
Streaming
Video IVR
Video Conferencing
Value: Ad Hoc Conferencing and On Demand Audio/Video participants Flash client
Promotion: Business needs Effective meetings
Results: Additional revenue Business segment increased loyalty
References: H3G (Hong Kong)
Video IVR
Video Messaging
Value: Video Call, MMS, VoD delivery Content rich personal messages
Promotion: Express yourself Impress others
Results: Additional revenue Increased loyalty References:
T-Mobile (USA) Verizon (USA)
Messaging
Mobile Radio
Value: MNO branded or standard player Melody from the Air purchase Personal RBT creation
Promotion: Listen everywhere Interactive radio
Results: Additional revenue Increased loyalty
References: T-Mobile (Hungary) Sprint, AT&T (USA)
Streaming
Background Music
Value: DTMF control of audio effects Background music or special sound
Promotion: Hide your place Customize your calls
Results: Additional revenue Increased loyalty
Voice Conferencing
MMS chain
Value: Virus Marketing Funny MMSes for forwarding to friends Collection of personal chain
Promotion: Additional bonuses Social groups of subscribers
Results: MMS traffic increase Advertising revenue
Messaging
Multiplayer Mobile Gaming
Value: Mobile Games go multiplayer Gamers creating groups Games are promoted by huge industry
Promotion: Competition, tournaments, cups
Results: Internet traffic increase Conferencing during game Mobile portal popularity Increased loyalty
IMS
Internet Protection
Value: Control Internet Harmful content prevention Access Lists
Promotion: Defend children Protect phone
Results: Internet traffic increase Increased loyalty (especially for
family subscribers)
Internet
Mobile Sharing
Value: Share multimedia content Get latest multimedia content Communications about content
Promotion: Publish mobile photo and video Sync multimedia with PC Sync multimedia with Social
Networking Sites
Results: Internet traffic increase Increased loyalty
Internet
Orb
Value: Personal streaming from PC Single multimedia center
Promotion: Multimedia Center Be unique
Results: Internet traffic increase Increased loyalty
Streaming
Internet/Application
Mobile Flash
Value: Any file, anywhere, anyhow Automatic sync Simple Exchange
Promotion: Virtual Flash Drive
Results: Internet traffic increase Increased loyalty (corporate
subscribers)
Internet/Application
Soonr
Value: All files in the cloud Ubiquitous access One-touch cloud search Mobile display Remote print and fax Collaboration from anywhere
Promotion: Mandatory for sales force
Results: Internet traffic increase Increased loyalty (especially in business segment)
Internet
Vringo
Value: Video Ring Back for voice calls Interesting video greetings Personalized video clips
Promotion: Personalization Present yourself
Results: Internet traffic increase Increased loyalty
Application
2N
Value: Fixed line replacement Mobile office with high speed data Mobile PBX Virtual PBX
Promotion: All your business need Mobile office
Results: Internet traffic increase SOHO/SME/LMC increased loyalty
User equipment
Internet
2NUser equipment
Internet