mobile vas 20 cases vietiep
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VAS 2.0 channels
Audio Call Video Сall Streaming Content Application SMS/MMS WAP/WEB OTA Organizational services
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Plethora of VAS
Video Chat Video Advertisement Video Portal Video Conferencing Video Messaging Mobile Video Tubing Background Music Multiplayer Gaming Internet Security Reality Show Access
And many more…
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Video dating
Value: Video call access Internet call access
Promotion: Just real dating
Results: Additional revenue Popular service Video call promotion References:
UK
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Avatar Video chat
Value: Video call access Anonymous conversation Non 3G area termination
Promotion: Anonymous Video SMS
Results: Additional revenue Video call promotion
References: SMART (Philippines)
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Video IVR
Value: Video access to the content Ad insertion Faster self service
Promotion: Innovative service Video call for everyone
Results: Additional revenue Video call promotion Increased loyalty
References: Orange (France) T-Mobile (Germany) Vodafone (Germany)
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Mobile TV
Value: Standard player VS MNO branded EPG for close to standard TV experience Dynamic Bit Rate Adaptation
Promotion: Be mobile – watch everywhere Multimedia experience on the phone
Results: Additional revenue Increased loyalty
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Video On Demand
Value: Buy content through
WAP/SMS/Subscription Everywhere content access Thematic content
Promotion: Socializing video Right video in right moment
Results: Additional revenue Increased loyalty
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Participation TV
Value: Mobile reporters Random events Televoting and comments Interactive TV
Promotion: TV Channels Participation
Results: Additional revenue Video call promotion
References: Three (UK) France 3
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Video Surveillance
Value: Public cameras Private cameras Remote cameras control
Promotion: Mass market surveillance Virtual traveling
Results: Additional revenue Mass market and corporate
increased loyalty
References: AT&T (USA) T-Mobile (Czech)
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VCCTV
Video Call Completion To Voice
Value: 3G to 2G video call Avatars customization Lips synchronization
Promotion: Video call to all your friends Personalize your avatar
Results: Additional revenue Video call promotion
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Mobile Karaoke
Value: Song choosing by DTMF Performance record Your personal singing on RBT
Promotion: Sing everywhere Customize you RBT
Results: Additional revenue Video call promotion
References: Vodafone (Greece) Grammy (Thailand)
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Video Push
Value: Breaking news alerts Video reminders Video Mail with Internet Mail Box
Promotion: Fastest video news
Results: Additional revenue Video call promotion
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Reality Show Access
Value: Cameras switching Real watching Personal show
Promotion: Watch everywhere when you would like to
Results: 100 000 connections during first week in Sweden Video call promotion Large video show audience increased loyalty
References: Three (UK)
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See Me TV
Value: UGC concept Earn money for interesting video Watch and vote for video
Promotion: Earn money Socialize with video
Results 4 months later: Additional revenue 30 000 publications 1mln downloads
References: Three (UK) EyeVibe
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Mobile Advertising
Value: Video call SMS/MMS WAP/WEB
Promotion: Pay less Get more
Results: Additional revenue Increase in subscribers base
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Video Conferencing
Value: Ad Hoc Conferencing and On Demand Audio/Video participants Flash client
Promotion: Business needs Effective meetings
Results: Additional revenue Business segment increased loyalty
References: H3G (Hong Kong)
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Video Messaging
Value: Video Call, MMS, VoD delivery Content rich personal messages
Promotion: Express yourself Impress others
Results: Additional revenue Increased loyalty References:
T-Mobile (USA) Verizon (USA)
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Mobile Radio
Value: MNO branded or standard player Melody from the Air purchase Personal RBT creation
Promotion: Listen everywhere Interactive radio
Results: Additional revenue Increased loyalty
References: T-Mobile (Hungary) Sprint, AT&T (USA)
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Background Music
Value: DTMF control of audio effects Background music or special sound
Promotion: Hide your place Customize your calls
Results: Additional revenue Increased loyalty
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MMS chain
Value: Virus Marketing Funny MMSes for forwarding to friends Collection of personal chain
Promotion: Additional bonuses Social groups of subscribers
Results: MMS traffic increase Advertising revenue
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Multiplayer Mobile Gaming
Value: Mobile Games go multiplayer Gamers creating groups Games are promoted by huge industry
Promotion: Competition, tournaments, cups
Results: Internet traffic increase Conferencing during game Mobile portal popularity Increased loyalty
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Internet Protection
Value: Control Internet Harmful content prevention Access Lists
Promotion: Defend children Protect phone
Results: Internet traffic increase Increased loyalty (especially for
family subscribers)
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Mobile Sharing
Value: Share multimedia content Get latest multimedia content Communications about content
Promotion: Publish mobile photo and video Sync multimedia with PC Sync multimedia with Social
Networking Sites
Results: Internet traffic increase Increased loyalty
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Orb
Value: Personal streaming from PC Single multimedia center
Promotion: Multimedia Center Be unique
Results: Internet traffic increase Increased loyalty
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Mobile Flash
Value: Any file, anywhere, anyhow Automatic sync Simple Exchange
Promotion: Virtual Flash Drive
Results: Internet traffic increase Increased loyalty (corporate
subscribers)
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Soonr
Value: All files in the cloud Ubiquitous access One-touch cloud search Mobile display Remote print and fax Collaboration from anywhere
Promotion: Mandatory for sales force
Results: Internet traffic increase Increased loyalty (especially in business segment)
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Vringo
Value: Video Ring Back for voice calls Interesting video greetings Personalized video clips
Promotion: Personalization Present yourself
Results: Internet traffic increase Increased loyalty