mobile ux london conference talk. andrew mcgrath, designing for alien life
TRANSCRIPT
Designing for Alien Life
Andrew McGrath
25th Nov 16
REUTERS / Denis Balibouse
Agenda
1st
then
finally
me
them
Them!
Designing for Alien Life
me
Designing for Alien Life
them
Designing for aliens:
Part 1
The mobile professional
And yet, across the gulf of space, minds immeasurably superior to ours regarded this Earth with envious eyes, and
slowly, and surely, they drew their plans against us…”
~ Jeff Wayne paraphrasing H. G. Wells The War of the Worlds
4 serious challenges
facing the mobile
UX designer
Designing for the mobile professional
Scarcity
Understanding
Simplification
Empathy
Scarcity – the elusive user
- Hard to find
- Hard to incentivise
- Hard to pin down
- Hard to observe
- Hard to understand
+ Coy about giving feedback
Understanding (and then retaining…)
Does anyone know what a MACD is?
What does “Opinion Vacated By” mean?
What do brackets () mean in accounting?
Designing for Alien Life
Designing for Alien Life
MCDs
MACD
How about “Opinion Vacated By”
Designing for Alien Life
Simplification – these are Professional, tools not consumer products
• Like making a mobile version of photoshop…
• Legal products: Highly textual
• Tax products: Highly Numeric and textual, complex labelling
• Financial products: highly numeric, complex labelling,
Charts are highly visual
• Simplification needs deep understanding...
Designing for Alien Life
Thomson ONE
Anywhere
Designing for Alien Life
Scarcity
Understanding
Simplification
Empathy
4 serious challenges facing the mobile UX designer
I
you
bankers
lawyers
accountants
Designing for Alien Life
Them!
Artificial
Intelligence
Designing for Alien Life
Designing for Alien Life
Designing for aliens:
Part 2…
The Cognitive Computer
Designing for Alien Life
How do we design
user experiences
between a person
and a cognitive
computer?
Challenges in designing User Experiences for Cognitive Computing (CC)
• Dialog between CC practitioners and Design practicioners is in
its infancy
–“your lists will be shorter”
• Who is making the decision?
– CC not „legally responsible‟
– CC may come to conclusions that its not politic to share
• Trust in CC systems
– (beyond SatNav) People want to know „Why?‟
Designing for Alien Life
Convene
Exploring Trust in Artifical
Intelligence systems
Work in Progress with Sasha
Williamson
Semi-structured interviews
Personas – build a services supporting the content and people „networking‟
We decided to focus on tuning recommendations to personality type
1. Natural Language
Processing on LinkedIn
profiles
2. Machine Learning to
generate recommendations
3. Natural Language
Generation to explain the
recommendations in Convene
Natural Language Processing on LinkedIn profiles
Data collection round 1: August – September
• Survey collecting LinkedIn URLs and responses from two psychometric questionnaires
• „Need for Affect‟ statements
– e.g. “It‟s important for me to know what others are feelings”
• „Need for Cognition‟ statements.
– e.g. “I prefer my life to be filled with puzzles that I must solve”
• 100 training samples
– LinkedIn summaries + matching questionnaire responses
Regression Analysis: testing the model
Next steps: collect more data…
- Approx 500 participants needed – 100 so far
- Diversity in the sample
- professions, nationalities, ages etc
- Must be LinkedIn users
- with at least „Summary‟ completed
http://goo.gl/Pf8W9x
Thanks for listening, any questions?
Take the survey
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+
Help Sasha get her degree!
Contact [email protected]
http://goo.gl/Pf8W9x