mobile ux finding your center
Post on 27-Jan-2015
Embed Size (px)
DESCRIPTIONPresentation by Ansley Galjour and Dipesh Patel on the evolution of cross platform technologies.
- 1. Mobile UX: Finding Your CenterDipesh Patel, PrincipalAnsley Galjour, ManagerCopyright The Business of ITwww.parivedasolutions.comPariveda Solutions, Inc. 2012
2. Table of Contents Pariveda Overview Pariveda Mobile Capabilities Channel vs. Product Mobile Application Options Evolution of Cross-Platform 2 3. Pariveda Solutions is an IT consulting company with an office in DC our mission, todevelop, manage, and apply talent for the benefit of our clientsKey Facts10 local markets, over 300 consultants Over 85% repeat and referral client base 54 Over 90% employee retention rate Average project duration ~ 5 months 10 10 Average team size 4.5 consultants3213 19 80% of clients have $0.5B $3.5B398 10USD revenue 62 Services Mix 30% Advisory Services 70% Application Development andIntegration - Custom Development including MobileLocal DC Leadership - Portal and Enterprise ContentDipesh Patel, PrincipalManagementAnsley Galjour, Manager- CRM and SFA - Business Intelligence and Analytics 50% Non Microsoft / 50% Microsoft3 4. Table of Contents Pariveda Overview Pariveda Mobile Capabilities Channel vs. Product Mobile Application Options Evolution of Cross-Platform 4 5. Pariveda has taken a proactive stance and developed key capabilities in the mobility space toaddress the growing demand National mobility team This team is responsible for building out key capabilities in the mobility space including training and serving as SMEs to project teams working on mobile engagements The team is broken into sub-teams currently focusing on the following areas: Strategy Product / Market Awareness Cross Platform Frameworks Android HTML 5 / Mobile Web iPhone / iPad 6. Table of Contents Pariveda Overview Pariveda Mobile Capabilities Channel vs. Product Mobile Application Options Evolution of Cross-Platform Pariveda Reference 6 7. Being successful is about more than just creating an appMobile Strategy Proof of Concept (POC)Development/Implementation Use Cases Develop reference application for key Define functional scope of application Development Strategy / Platform technical use cases Design wireframes and templates Physical Architecture Target multiple platforms Test for functionality and load Policy Build reference architecturecapabilities Device Management Deploy to enterprise Support Scope Devices/OS In 2010, we saw many clients wanting to immediately jump into POC mode In early 2011, clients thought they were ready to enter full-development mode Late 2011, many clients are taking a step back and wanting to develop an enterprise mobility strategy prior to POCor Development phases 7 8. Is your mobile solution THE product or an avenue for you to interact with customers? OR 8 9. Channel vs. Product AppsChannel Product Other channels (Web, Word of mouth Media, IVR, CSR, etc.) RatingsDiscovery App stores High HigherUX Expectations One of many One of oneRevenue Stream Banking app GamesExamples Travel app Mobile only apps 9 10. Channel mobile apps are one of many options your customers have to interact with you 10 11. Product mobile apps are THE way to interact with you 11 12. Table of Contents Pariveda Overview Pariveda Mobile Capabilities Channel vs. Product Mobile Application Options Evolution of Cross-Platform 12 13. Options for Mobile Development Native Development Mobile Web App 14. For the mobile application creator, there are options to getting your app to devices Cross-Platform FrameworksThe appearance is quite humanlike, but the familiarity isnegative. This is the uncannyvalley - Japanese Researcher Masahiro Mori 15. Table of Contents Pariveda Overview Pariveda Mobile Capabilities Channel vs. Product Mobile Application Options Evolution of Cross-Platform 15 16. Evolution of Cross-Platform DevelopmentMobile Applications iOS vs. Android vs. Windows PhoneWeb Applications (Browsers) IE vs. FirefoxDesktop Application Mac vs. Windows vs. Unix 17. Evolution of Cross-Platform Mobile Development 2012 2010/20112009 18. Considerations for Cross-Platform Mobile DevelopmentPros Cons Single application to maintain Uncanny Valley Focus on base code engine and HTML views create a web app inlogic disguise Can build out feature set easily Requires expertise in particular Each additional platform does not Cross Platform framework of choiceGeneralrequire much additional effort Restricted feature set Application Store Listing Must wait for the framework to add Multiple Platform Choices new features instead of being able touse it as soon as the Companyreleases it Some frameworks support native Frameworks arent fully latched on toAndroid controls/navigation Windows Phone Least path of resistance for Biggest path of resistance for iOSAndroid 19. The User Experience BalanceChannel Product