mobile trends - june 2011 - trending the future
TRANSCRIPT
Mobile Trends - June 2011
www.space150.com
TRENDING THE FUTURE
Monday, June 27, 2011
10B+1B+
100MM+
10MM+
1MM+
1960 1970 1980 1990 2000 2010 2020
Mainframe
Microcomputer
PC
Desktop Internet
Mobile Internet(Post-PC)
Units/Users
Source: KPCB - http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011
MOBILE IS GROWING FASTER THAN ANY TECHNOLOGY BEFORE.
Monday, June 27, 2011
This speed of growth can be overwhelming, but there is one thing we can keep up with.
Monday, June 27, 2011
Source: Mashable - http://mashable.com/2011/03/08/mainstream-qr-codes/
“We no longer need to be tethered to a desktop computer in order to use the Internet to interact with the world around us.”
-Hamilton Chan, CEO & Founder, Paperlinks
Monday, June 27, 2011
13.5%Early Adopters
34%Early Majority
34%Late Majority
16%Laggards
2.5%Innovators
31% OF AMERICANS CURRENTLY OWN A SMARTPHONE. WE HAVE CROSSED THE CHASM OF ADOPTION.
Source: Nielsen - http://blog.nielsen.com/nielsenwire/online_mobile/factsheet-the-u-s-media-universe/
Monday, June 27, 2011
The Mobile Inflection Point
2011
Source: Ars Technica - http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011
Q4
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Source: Nielsen - http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-2011/
By the end of 2011, more Americans will have smartphones than feature phones.
Monday, June 27, 2011
Source: Ars Technica - http://arstechnica.com/telecom/news/2010/03/wireless-survey-91-of-americans-have-cell-phones.ars
TODAY:
91%Of Americans use a mobile phone
BY CHRISTMAS 2011:
50%Of Americans will have a smartphone
TODAY:
3.6 BILLIONPeople around the world have a mobile phone
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Mobile will become the most common way of accessing the Internet.
2014
Source: KPCB - http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011
Monday, June 27, 2011
Source: BBC UK - http://news.bbc.co.uk/2/hi/technology/7938799.stm
"The fact of the matter is that mobile devices are going to be the majority of the way that people get information."
-Eric Schmidt, Executive Chairman, Google, March 2009
Monday, June 27, 2011
POST-PCThe name “Post-PC” implies that we will all show up to work one day, overturn our desks in celebration, and go on with our days squinting at tiny smartphone screens and fumbling with our thumbs. This is simply not the future. At least not anytime soon.
Monday, June 27, 2011
MOBILE DEVICES WILL NOT REPLACE PCs,BUT THEY WILL EXPONENTIALLY EXPAND THE REACH OF TECHNOLOGY INTO OUR PHYSICAL WORLD WITH NEWFOUND UTILITY AND MEANING.
Monday, June 27, 2011
1. convenience |kənˈvēnyəns|noun
• a thing that contributes to an easy and effortless way of life: voice mail was seen as one of the desktop conveniences of the electronic office.
Monday, June 27, 2011
Source: http://jpteti.com/post/4072771125/the-ipad-is-99-more-open-than-any-other-computer
“The iPad [mobile] only does less than a regular computer to us geeks. To everyone else, it does more.”-J-P Teti, 14-year-old blogger
Monday, June 27, 2011
Source: http://blog.chasejarvis.com/blog/2009/09/the-best-camera-iphone-app-book-community/
“The best camera is the one you have with you.” -Chase Jarvis
Monday, June 27, 2011
Source: The New York Times - http://bits.blogs.nytimes.com/2011/04/18/iphone-4-becoming-most-popular-camera-on-flickr/
The iPhone is now the most popular camera on Flickr.
Monday, June 27, 2011
Source: Mashable - http://mashable.com/2011/03/08/mainstream-qr-codes/
QR CODES LINK LIFE TO THE INTERNET
Monday, June 27, 2011
Source: Mashable - http://mashable.com/2011/02/18/jimmy-fallon-qr-code/
Instead of holding up an album cover to plug the band on his show, Jimmy Fallon used a QR code to link viewers to Odd Future’s website.
Monday, June 27, 2011
Source: http://mashable.com/2011/02/22/nyc-building-permits-qr-codes/
New York City is using QR codes on all their building permits.
Monday, June 27, 2011
Source: Mashable - http://mashable.com/2011/03/08/mainstream-qr-codes/
QR CODES HAVE GONE MAINSTREAM, BUT WILL SOON FADE.
Monday, June 27, 2011
Source: Quora - http://www.quora.com/Why-did-Google-places-drop-QR-codes-for-NFC-tags
The first signs: GoogleGoogle has ended support for QR codes in Google Places.
Monday, June 27, 2011
A behavioral bridgeQR codes reinforce awareness of our ability to enhance our physical experience with digital interaction. QR codes are a catalyst for the behavior of using our phones to scan, touch, and tag things. They’re allowing people to get used to the idea, but there’s something bigger coming right around the corner...
Monday, June 27, 2011
NFC[Near Field Communication]
A short-range wireless standard that allows devices to communicate securely and perform transactions.
Monday, June 27, 2011
Source: Wikipedia - http://en.wikipedia.org/wiki/Oyster_card
NFC technology has been used for public transportation payment in London’s Oyster since it was introduced in 2003.
Monday, June 27, 2011
Audi and other car makers have been making keys with NFC for a few years now. Leave the keys in your pocket. Just walk up and open the door.
Monday, June 27, 2011
BMW is developing an NFC key system to not only work with their cars but navigation, hotels, transportation, and more.
Source: Engadget - http://www.engadget.com/2011/02/02/bmws-nfc-key-is-your-ticket-to-ride-and-you-should-care-video/
Monday, June 27, 2011
Source: Mashable - http://mashable.com/2011/02/22/nyc-building-permits-qr-codes/
Released in December, the Google Nexus S is the USA’s first NFC-capable smartphone.
Monday, June 27, 2011
Source: Tech Crunch - http://techcrunch.com/2011/05/25/google-commerce-chief-were-making-a-huge-bet-on-nfc-as-a-company/
“We’re making a huge bet on NFC as a company. There is a lot of potential there.”-Erick Schonfeld, VP of Google Commerce and Payments
Monday, June 27, 2011
PayPal is experiencing exponential growth in mobile payments, growing from $24MM in 2008 to over $2B this year, with $7.5B expected in 2013.
Source: Niche Retail - http://nicheretail.com/2011/03/paypal-mobile-transactions-exceed-6m-per-day-ctia-keynote/
Monday, June 27, 2011
Sources: TabbedOut - http://www.tabbedout.com/articles/33
Startups like TabbedOut are closing major funding rounds, solving unique payment problems like unpaid bar tabs, and expanding rapidly.
Statesman - http://www.statesman.com/business/tabbedout-signs-deal-to-expand-its-mobile-payments-1463076.html
Monday, June 27, 2011
http://thenextweb.com/google/2011/03/28/google-to-introduce-new-nfc-payment-system-partners-with-mastercard-and-citigroup/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheNextWeb+%28The+Next+Web+All+Stories%29Source: PSFK - http://www.psfk.com/2011/03/coffee-drinkers-go-mobile-at-starbucks.html
More than 3 million people have paid using the Starbucks Card Mobile application, making Starbucks the nation’s largest mobile payment network.Present in 6,800 Starbucks and 1,000 Target locations.
Monday, June 27, 2011
Target recently upgraded all their in-store scanners to be mobile screen-ready, launched a mobile gift cards program, and could jump on payment at any time.
Source: Mobile Commerce Daily - http://www.mobilecommercedaily.com/2010/03/11/target-debuts-first-nationwide-mobile-bar-code-coupon-program
Monday, June 27, 2011
Sources: Mashable - http://mashable.com/2011/04/29/square-payments/ Tech Crunch - http://techcrunch.com/2011/05/21/square-3-million-day/
Square - now backed by Visa and promoted in the Apple store -processed $66MM in mobile payments during Q1, and is expecting to triple that number in Q2 while growing at a rate of 100,000 merchants per month and now doing over $3MM per day in transactions.
Gigam - http://gigaom.com/2011/02/22/square-drops-transaction-fee-as-payment-battle-heats-up/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+OmMalik+%28GigaOM%3A+Tech%29
Monday, June 27, 2011
Card Case A new addition for Square, Card Case is a mobile wallet system for the iPhone that enables card-less payments between square accounts that are facilitated via a personal tab with a merchant. All the customer has to do is say their name and the cashier can look it up. Receipts are sent via text or email and are completely paperless.
Monday, June 27, 2011
GOOGLE WALLETDropping hammers on the nail of mobile payment inevitability.
Mastercard, Citi, and Spring have all partnered with Google to make simple mobile payments a mainstream reality.
Using the NFC capabilities of the Nexus S smartphone, Google Wallet will enable “tap and save” mobile payments at over 300,000 Mastercard PayPass merchants nationwide. Google has also extended an open invitation to other technology and financial partners to expand the system.
“This is the only the beginning.” said Google at the launch event.
Source: http://www.dailydealmedia.com/419livingsocial-launches-instant-deals-in-washington-d-c/
Monday, June 27, 2011
SO FAR, GOOGLE (MASTERCARD) AND SQUARE (VISA) ARE OWNING THE RING. WHAT HAPPENS NEXT?
Monday, June 27, 2011
2. context |ˈkänˌtekst|noun
• the circumstances that form the setting for an event, place, or situation: the context in which you curse will determine the offensiveness of your language.
Monday, June 27, 2011
“The mobile phone acts as a cursor to connect the digital and physical...”
Source: Mashable - http://mashable.com/2011/03/11/mayer-sxsw-talk/
-Marissa Mayer, Head of Mobile & Geolocation, Google
Monday, June 27, 2011
$250,000Of fuel savings are created each year thanks to Google’s new route-around-traffic feature
Source: Mashable - http://mashable.com/2011/03/11/mayer-sxsw-talk/ Tech Crunch - http://techcrunch.com/2011/05/25/google-maps-for-mobile-stats/
40%Of all Google Maps usage is on mobile devices and is expected to rise beyond 50% by July 2011.
20%Of all Google searches are for local information
Monday, June 27, 2011
Source: Mashable - http://mashable.com/2011/03/08/mainstream-qr-codes/
LOCATION SERVICES ARE CONTINUING TO GROW
Monday, June 27, 2011
Source: The New York Times - http://www.nytimes.com/2010/11/29/business/29drill.html?_r=1
Foursquare Version 3.0 Released at SXSW with new features including special types of offers and a new recommendation engine that suggests places to go based on places you’ve been, places your friends go, and what’s popular in your area.
Monday, June 27, 2011
3,400%Growth in Foursquare users during 2010
Sources: Mashable - http://mashable.com/2011/03/08/foursquare-3/
60%Of those checking in are between 18 and 23 years old
PSFK - http://www.psfk.com/2011/03/foursquares-check-in-rankings-defy-expectations.html
Monday, June 27, 2011
Source: PSFK - http://www.psfk.com/2011/03/foursquares-check-in-rankings-defy-expectations.html
THE CURRENT NUMBERS ARE SMALL, BUT THE GROWTH IS BIG. THE QUESTION IS: HOW DO WE MONETIZE THE GROWTH?
Monday, June 27, 2011
PEPSI MAX + FOURSQUAREDuring SXSW this year, Pepsi Max and Foursquare led people through a series of check-ins in order to acquire a badge and free tickets to an exclusive Big Boi concert. In exchange for their participation, people were treated to a special concert that no one else got to see.
The campaign got users to engage in five check-ins before getting a ticket leading to extremely measurable engagement in addition to all the tweets and photos that were uploaded relevant to the Pepsi Max, Foursquare, and Big Boi brands.
Source: http://thenextweb.com/apps/2011/03/09/sxsw-follow-big-boi-on-foursquare-to-win-the-golden-ticket/
Monday, June 27, 2011
Underground raves have been regaining popularity--leaked via anonymous prepaid mobile texts. Could this be an opportunity for private location services?
Source: The Guardian - http://www.guardian.co.uk/society/2010/nov/07/underground-rave-culture-recession-facebook YouTube - http://www.youtube.com/watch?v=pZIuVq57qcs
Monday, June 27, 2011
3. fun |fən|noun
• enjoyment, amusement, or lighthearted pleasure: anyone who turns up can join in the fun.
Monday, June 27, 2011
One of the most important technology trends over the next 3-5 years will be the effort to embed the dynamics of networked gaming into everyday life.”- Edward Castranova, Economist
Monday, June 27, 2011
McDonald’s Pick ‘n Play uses a mobile web URL and HTML to allow passerby to control a game of “Pong” on an interactive billboard to win coupons.
Monday, June 27, 2011
Epic Win helps you “level up” your life with a to-do app that turns getting organized into a game where you win by completing tasks on your list.
Monday, June 27, 2011
Epic Mix at Vail Resorts allows skiers to share their adventures with friends and earn points and badges that encourage them to progress and ride new terrain.
Monday, June 27, 2011
For seven days, the Mini Getaway Stockholm took players through a timed game of location tag for a chance to win a Mini Countryman. Players battled for possession of a virtual Mini displayed on a map in the app. Get within 50 meters of the player with the Mini, and gain possession. Like musical chairs, the last person with the virtual Mini won the real car.
11,000 people participated, with
5 hours, 6 minutes of average participation time.
Source: Mashable - http://mashable.com/2011/03/11/mayer-sxsw-talk/
Monday, June 27, 2011
Sources: Chromaroma - http://www.chromaroma.com/ The Guardian - http://www.guardian.co.uk/media/pda/2010/nov/30/chromaroma-oyster-transport-gaming
Chromaroma, a travel game for London’s Oyster card system, lets you compete against friends for points as you travel, making public transit more fun.
Monday, June 27, 2011
Source: Apple - http://www.apple.com/ipad
Apple is pushing hard with the iPad to transform the way students learn. What are these kids going to be doing 20 years from now?
Monday, June 27, 2011
WITH MOBILE, FUN IN UNEXPECTED PLACES WILL EXPAND IN IMAGINATIVE AND MEANINGFUL WAYS.
Monday, June 27, 2011
1. convenienceLess is more. Transform business and culture with simple solutions.
2. contextLike a good friend, be there with just the right thing when you’re needed most.
3. funMix in delight, surprise, and reward to build and retain relationships.
Monday, June 27, 2011
Nicole NewvilleVP Brand & Media Planning@nicolenewville
Jake SzymanskiAssociate Brand Planner@jakeszy
www.space150.com
Monday, June 27, 2011