Top Mobile trends in 2015

“Retail has hit the mobile tipping point with

over 50% of traffic from mobile devices”Comscore Sep 2014

In 2014, mobile browsing made

up 35-40% of all web browsing in

terms of time spent

Transactions from mobile devices

were still low, representing only

15-20% of all transactions, but

they are growing

You need to ensure that

conversion rates for your business

grow accordingly to mobile

consumption

Revisit your entire mobile

presence to ensure that

conversion rates are the same,

independent of channel.

Mobile devices generate the majority of all media consumption

“The growth in Internet of Things will far exceed that of

other connected devices”December 2014, Gartner

Smartwatches, home appliances,

home entertainment, systems,

sensors, smart vehicles, security

and more are being controlled

through our smartphone and more

is yet to come

Think about how you can leverage

the smartphone as a hub and IoT

for your organization

Smartphone as the control hub for the Internet of Things

“Consumers are still trying to figure out what mix

of devices and screen sizes will suit them best”IDC Sep 2014

Global sales of phablets,

smartphones with screens

between 5.5 and 7 inches, will top

sales of portable PCs and surpass

sales of tablets in 2015

By 2018 phablets will narrow the

gap with other smartphones with

a share of 24.4% compared to the

smaller devices 51.2% percent

share

Rethink adaptive design based on

screen size and navigation

Phablets - between smartphones & tablets

“Moment of truth applications will be key to drive

consumer purchase decisions”Forrester

In 2015, big data will stop being a

separate initiative but rather

become an integral part of every

proposition supporting all the

trends in this analysis

Ensure that you truly understand

the customer, needs, behavior

and that you develop and test the

use cases based on this.

Make your mobile services data

and fact driven

Big data becomesintegral to all mobileservices

“In 2015, wearables will hit mass market”

Forrester, November 2014

Wearables and sensors breakthrough

2014 was predicted as the year of

the smartwatch and wearables by

media and analysts everywhere but

how many people do you see

wearing these devices?

The launch of the Apple Watch in

Q1 2015 and a broad portfolio of

other wearable devices and

sensors this year will be the break-

through

Brands that are willing to

experiment will be perceived as the

innovators

“86% of clinicians believe mobile apps will become

important for health management over the next 5 years”PWC Health Report Nov

Medical industry is optimistic

about technologies that help

monitoring of illnesses,

communicate remotely with

patients and analyzing aggregated

data to make predictions.

User data privacy regulation will

still be a barrier in healthcare but

legislators will be working closely

with the industry

Prepare for data intrusion

attempts, security breaches and

for customers wishing to explore

their data

Healthcare takesa big mobile leap

“Shopping is no longer something people go

and do anymore; it’s something they are always doing”Shopify CEO Aug 2014

Brands will take a new omni-

channel approach based on

mobility, location and context

rather then device type

retailers need to rethink the use

case of mobile in shopping from a

customer perspective based on

location, context and needs.

We need to collect data from a

myriad of different sources

New approach toomni-channel

“Apple Pay is going to be a slow-burn success”Jackdaw Research Dec 2014

The most successful loyalty and

mobile payment apps in 2014

came from but from innovative

companies such as Starbucks,

Amazon and Uber.

They’ve successfully integrated

payments and loyalty with their

services to the extent that it’s

become a part of customer’s daily

lives.

Starbucks made up 90% of

physical location mobile payments

in 2014

Tie-in loyalty and on-the-go

payment into your customer’s

experience.

Mobile Loyalty &Payments go hand inhand

“In terms of apps, single-focused, highly usable, very fast

applications are the way to go for now”Flurry, November 2014

With 5000 new features and APIs

for Android L, 4000 for iOS8,

healthkit, carplay, homekit,

equivalent technologies for

Android and Windows, new device

sizes, security threats, business

process transformations and

legacy backend systems

development is actually getting a

lot more complex.

Don’t overuse variety of tools,

numbers of different technologies

Clearly prioritize your mobile

service requirements and break

them down into smaller chunks

App developmenttransformed

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