mobile technology & stanford alumni association
DESCRIPTION
A presentation given to the Stanford Alumni Association on mobile technology and marketing. For more, go to www.cristinajcordova.com or www.twitter.com/cristinacordovaTRANSCRIPT
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Mobile Technology & Stanford Alumni Association
Cristina Cordova VP of Business Development for Alphonso Labs
www.cristinajcordova.com
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Alphonso Labs www.alphonsolabs.com
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Some Questions Raise your hand if you have a cell phone.
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Some Questions Raise your hand if you have a cell phone.
Keep it raised if you have a smart phone.
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Some Questions Raise your hand if you have a cell phone.
Keep it raised if you have a smart phone.
Keep it raised if you have ever downloaded apps to your phone.
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Some Questions Raise your hand if you have a cell phone.
Keep it raised if you have a smart phone.
Keep it raised if you have ever downloaded apps to your phone.
What are your most used apps?
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Mobile Technology
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Focus
Where is it going?
How can SAA leverage it?
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Where has it been?
Texting Search
Gaming Virtual Goods
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Where is it now?
Geo Local
Shopping Real-Time
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3 Areas for What’s Next in Mobile
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Better Shopping and Deal Experiences Based on Location
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Payments and Money Transfers
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Augmented Reality in Gaming
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Smartphones, Smartphones, Smartphones, Smartphones!
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6 things you can do right now to leverage
mobile technology
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1. Get as much data as possible
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2. Start Small, Text!
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3. Email for Mobile
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4. Website for Mobile
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5. Encourage Alumni to Check-In to Events
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6. Gowalla Trips for Reunions
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Imagine the future…
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Donating to Stanford via Phone
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Get Alumni to Connect via Geolocation on Mobile
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Resources
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On The Web http://www.mobilemarketingwatch.com/
http://www.mobilemarketer.com/
http://www.mobilecrunch.com/
http://mobile.engadget.com/
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In Person Techcrunch Disrupt – September 27-29th
Techcrunch CrunchUp
100+ Upcoming Social Media & Tech Events via Mashable
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Contact Me Web – www.cristinajcordova.com
Twitter – cristinacordova