mobile technology and entrepreneurship (in kenya)

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Mobile Technology & Entrepreneurship (in Kenya) Wilfred M Mworia Founder: African Pixel & Afrinnovator [email protected] http://www.afrinnovator.com http://wmworia.wordpress.co m

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Presented at the 2009 (10th annual) Strathmore ICT Conference: Opportunities and Challenges Towards an Entrpreneurial Economy

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Page 1: Mobile Technology and Entrepreneurship (in Kenya)

Mobile Technology & Entrepreneurship (in Kenya)

Wilfred M MworiaFounder: African Pixel & Afrinnovator

[email protected]://www.afrinnovator.com

http://wmworia.wordpress.com

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Simple, useful, usable, smartphone apps

iPhone, Android, Symbian, Windows Mobile

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Introducing the computing device for Africa!..

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• SMS/USSD/SIM – Value Add Services

• Ubiquity and Simplicity

• User Interface vs. User Experience/Interaction Design

• Limited capability & Service Provider Reliance

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• More resources, greater capability

• Native applications

• Extensive, well documented Application Programming Interfaces (APIs)

• Development hurdles, market etc

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Entrepreneurship…

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The GREAT out-of-box thinking test…

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Tech Startups in Africa won’t necessarily Start in Garages!

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How to get from…

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to…

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A few local hurdles

• Starting a company in Kenya = looooong procedure

• Lack of very early stage startup (seed) funding

• Fiber is not all there is to it – the great convergence…

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Practically for mobile…• Pick a platform• Learn a bit about the OS in general– Understand the environment in which your app will

run– How the OS treats scenarios like multi-tasking– Could help with things like performance tuning

• Get the tools• Learn the APIs– Learn as you go – it’s easier to pick what you need

and learn it when you need it instead of trying to learn all the APIs beforehand

• Design is key for consumer apps

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In conclusion

• Know your stuff• Be Original!!!• Think outside the box• Dream!• Do something you are passionate about –

make meaning• Solve a problem

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Wilfred M MworiaFounder: African Pixel

[email protected]://wmworia.wordpress.com