mobile tech and the retail revolution sxsw 2015
TRANSCRIPT
MOBILE TECH AND THE RETAIL REVOLUTIONMOBILE TECH AND THE RETAIL REVOLUTION
Daniel DankerChief Product Officer, Shazam
David Van EppsGlobal Chief Product Officer, Mood Media
Laura HellerExecutive Editor, FierceRetail
Contributor, Forbes
#RetailRev
BY THE NUMBERS
In Nov and Dec 2014, U.S. mobile sales were 22.6% of all online sales –
up 27.2% over the same period 2013.
Mobile traffic was 45% of all online traffic – up 25.5% from 2013.
Nearly 70% of Walmart.com traffic in the U.S. came via mobile devices during
the recent holiday period.
*Source: IBM Digital Analytics Benchmark
“On Black Friday, 10% of our iPhone app
revenue was from guests purchasing on their
phone while they were simultaneously
shopping one of our stores."
Brian Cornell, Chairman and CEO, Target Corp.
SHAZAM NOW!
Laura Heller
@lfheller
Daniel Danker
@mrdanieldanker
THANKS
David Van Epps
@dvepps
#RetailRev