mobile strategy and design approach
TRANSCRIPT
Mobile Strategy & Design Approach
56%of people own a smartphone out of the total no. of people owning mobile phone
75%of mobile users use their
mobile for shopping
1 out of 4searches are conducted on mobile
Bhindi? hai na !
Increasing Mobile penetration:
75%Over
of mobile users respond to mobile-optimized sites when making purchases
83%of Internet Usage will be using Mobiles
By 2015
The monk
who installed
Whatsapp!:-)
Increasing Mobile penetration:
50%of mobile phone usersuse mobile as theirprimary internet source
(desktops are far behind and so are the tablets now)
91%of adults have their mobiles phones within arm’s reach 24/7
Milkman using mobile to
notify about holiday!
Increasing Mobile penetration:
Internet stats for India- There are 243 Million internet users in India. (243000000)
- Mobile penetration of active internet users is 220 Million.
- There are total 92+ Million active social media users via their mobile
- Facebook: 80%+ of users out of 100 million access using mobile
- Twitter: 76% of users out of 33 million access it via a mobile
Mobile usage stats:
At home:
93%On the Go:
87%In a store:
77%At a restaurant:
73%
Incase you still dont believe that mobile penetration is increasing!
Why a Business or a Brand should go mobile?- Reach new audience- Lead Generation- Customer retention- Sales & Support- Brand Image- Product/ Service / Process Optimization- Be Visible to Customers at All Times
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Who is the user?Demographics, Personas
What is the context of the usage?Device, Surroundings, Location
Is there any specific problem that the user is facing?Situation Specific Need, Contextual time-sensitive Query
Whom are you targeting?
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Repetitive Snacking on Snippets of information. Eg. Sports, Stocks
BoredDistraction, Entertainment or Connection.
UrgentDecision around Credibility, Accuracy and Relevance.
Understanding Mobile User Experience: 3 Modes of Mobile Usage
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Various Mobile Strategies01. Responsive site- A website adaptive to all screen sizes
02. Mobile site- A website designed specifically for mobile browsers
03. Native app- A packaged application specific to mobile platforms
04. Hybrid App- An application which works well on multiple platforms
Responsive Site Desktop Website
Desktop WebsiteMobile Site
Desktop Website
Desktop WebsiteNative App
Android version iOS version
Hybrid app Examples
iOS versionAndroid version
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Information & Content Strategy
● The core idea should be the principle highlight.
● Users should be able to interact, consume, action upon that core idea using a mobile phone.
● Concentrate on the primary use cases
● Flesh out the most important feature/content and make sure that the user sees this as the first thing.
● Place Content that is closest to conversion
● Facilitate user by providing proactive inputs usingexclusive native hardware
● Precise directions/ questions to minimise user efforts
Limited size on small screens, calls for relevant & optimised content layouts
01. Menus & Navigation- Following a pattern of design in all 3 types of mobile solutions
02. Scrolls & Accordions- For large amount of articles/content sites
03. Progressive Disclosure of Content- Let User decide what to consume rather than showing him everything upfront.
04. Carousals- Allow the user to interact with a group of similar elements within a fixed place Eg. Featured Images, Featured Videos, Testimonials
Optimised content structuring
Behaviours
Carousal
Menu and Navigation - Responsive site
Menu and Navigation - Tabbed Navigation in Native app
Scrolls & Accordians
@webonise weboniselab
Thank you!
@leleaditya