mobile strategies and the real time enterprise - kevin benedict june 2012

Enterprise Mobile Strategies 2012

Presenter: Kevin Benedict

p. 1 Netcentric Strategies -‐ 2012

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What We’ll Cover …

•  Enterprise Mobility Priorities, Numbers and Predictions •  Perspectives on Mobility •  Mobile Strategies •  Recommendations •  Wrap-up

How Important Is Mobility to Your Future Success?

Netcentric Strategies' Enterprise Mobility Survey 2011 3

Cri$cal 44%

Very Important

36%

Important 15%

Somewhat Important

4%

Not Important

1%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

CriPcal

Very Important

Important

Somewhat Important

Not Important

Series1

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Categories Response Ratio Increase productivity 79.1% Gain efficiencies 66.9% Improve customer interaction and service 48.6% Reduce costs 43.4% Improve visibility and accountability 42.6% Provide BI reports and data to the mobile workforce 42.6% Achieve competitive advantages 41.7% Improve employee interaction, education and collaboration 34.7% Increase sales with mobile CRM 33.9% Improve brand and sales via mobile marketing and retail apps 25.2%

Netcentric Strategies' Enterprise Mobility Survey 2011

Where are the Expected ROIs?

Reasons for Mobile Apps

Current EffecPveness of Mobile Strategies

51% are not excited.

Planned Mobile Apps

Netcentric Strategies -‐ 2012 7

insiderRESEARCH Special Report Mobile Outlook 2012

•  88% are implemenPng •  32% -‐ 5 or more apps

Top Areas for Enterprises to Mobilize, Survey #1

1.  Field Services 2.  Sales/CRM 3.  Workflows – alerts, approvals and notifications 4.  BI – business intelligence reports 5.  Enterprise Asset Management 6.  Inspections and Surveys 7.  Proof of Delivery 8.  Supply Chain Management

Top Mobile Applications Today, Survey #2

What Mobile Devices?


insiderRESEARCH Special Report Mobile Outlook 2012

Does your company support the use of "personal" smartphones or tablets for

enterprise mobility applicaPons?


59% Yes 41% No

•  SAP acquired Sybase for $5.8 billion (large inventory of mobile soluPons)

•  Symantec acquired Odyssey (MDM) •  Google acquired Motorola •  IBM acquired Worklight •  SAP acquired Syclo

M&A in Enterprise Mobility


Mobile Strategies

insiderResearch Mobile Outlook 2012

Challenges to Developing a Mobile Strategy


The first four biggest challenges: 1.  Developing a mobile strategy 2.  IdenPfying and prioriPzing business

cases 3.  Choosing a plaiorm and mobile

technologies 4.  BudgePng

insiderResearch Mobile Outlook 2012

Mobile Application Development Strategies

Customized and Integrated Mobile App CombinaPons

ERP + CRM + EAM + Field Services + GPS Fleet Tracking + Dynamic Scheduling + HCM + BI + M2M + ECM + Social Media + Knowledge Management + User Feedback + KPIs

In the crowd, or out front?

CompePPve Advantages and the Real Time Enterprise

1.  Connected workforce, assets and inventories 2.  Tracking and managing assets, fleets and workforce 3.  Work and task status visibility 4.  Dynamic real time scheduling 5.  Integrated back office systems and unified views 6.  Real time analytics and dashboards 7.  360 degree and 3D view of the operational area

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Aberdeen Group on Mobility and the Real-Time Enterprise

Getting the right information, to the right people, so they can make the right decisions is the driving force behind mobilizing the workforce.

Aberdeen Group's Mobility in ERP 2011 Report 20

Common OperaPonal Picture


Management at all echelons need to utilize the Common Operational to synchronize operational data to maintain maximum situational awareness and information superiority. This greatly increases an organizationʼs capabilities, and ensures project partners have the right information, at the right time, in the right place.##~US Army Geospatial Center #

Aberdeen Group on Mobility and Speed

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Why is there demand for mobility? “Much of it is related to vola$lity -‐ the need to be able to react as quickly as possible to issues without being tethered to a desktop.”

Aberdeen Group’s Mobility in ERP 2011 Report

Mobile soluPons should provide workers with informaPon to make good and Pmely decisions.

Aberdeen Group’s Mobility in ERP 2011 Report 23

Real-‐Time Decision Making

•  The key to your success is the speed with which you understand the need to change, change and adapt to change.

•  How fast can you change from Plan A to Plan B to Plan C?

Disciplined Data Driven Decision Making


Military Strategist -‐ John Boyd •  OODA – Observe, Orient, Decide and Act

1.  Receive real-‐Pme data 2.  Understand context and meaning – analyze 3.  Select a course of acPon 4.  Execute 5.  Repeat….

Select Your CommunicaPon and Decision Making Strategies


Mobility in ERP 2011 Report – Aberdeen group#

1.  Mobile solutions should provide front-line workers with information to make good decisions.#

2.  Mobile solutions should enable timely decision making#

3.  Mobile solutions should deliver process and KPI alerts#

4.  Not only receive alerts, but the full capability to resolve problems.#

Aberdeen Group’s Mobility in ERP 2011 Report 27

Infonomics


ArPcle by Gartner Inc.'s Douglas Laney, Ptled Infonomics: The Prac1ce of Informa1on Economics

InformaPon should be considered a new asset class in that it has measurable economic value—and that there are significant strategic, operaPonal and financial reasons for doing so.

Infonomics, the Real-‐Pme Enterprise and Mobility


The mobile workforce and real-‐Pme informaPon: •  LocaPon •  Job status •  Skills and qualificaPons •  Inventory •  Equipment needs and usage •  Costs (hourly wage) If you have this real-‐Pme informaPon, then you can opPmally schedule and uPlize your workforce – without you cannot.

Infonomics, Mobility and CompePPve Advantages


41.7% idenPfy compePPve advantages as a moPvaPon for implemenPng mobile soluPons.

Netcentric Strategies' Enterprise Mobility Survey 2011

Gartner’s 2012 and 2013 Expectations

1.  In 2012, we will look for the social networking capabilities that field services management vendors integrate.

2.  In 2012 we will look for the use of advanced analytics in field service processes.

3. Another disruptive element in mobile is HTML5 and the possibility to support disconnected field service applications without having to resort to native code development.

Gartner's Magic Quadrant for Field Services Sept 28, 2011 31

Conjecture Real-‐$me Real data

EsPmated daily schedules Real-‐Pme drip feed schedules

EsPmated drive Pmes Real-‐Pme drive Pmes based on fact

Planning based on esPmates and average job Pme

Real-‐Pme planning based on actual events on the ground

EsPmated parts and material inventory Real-‐Pme inventory adjustments based on actual jobs and inventory usage (nearest real-‐Pme locaPon of parts)

Allocate work based on average skills Dispatch work based on real-‐Pme metrics including experience, locaPon and qualificaPons

Any job given to any available service technician

Least cost, qualified resource allocated (in-‐house resources or contracted)

Average KPIs Real-‐Pme personalized KPI Monitoring

Examples of Real-‐Time


Re-‐Engineering for Mobility?

50% of survey respondents answered “NO”, their company has not re-engineered processes, workflows or tactics to take advantage of new mobile technologies.

Perspective

Mobile Technologies without Mobile Strategies is Wasted!

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It Is Not About Mobile Devices

Presentation, Data Collection, Integration, Query and Utility

Technology and TacPcs

Technologies must be aligned with strategies.

“Mobility is here for the rest of your career.”


Mobile apps have a beginning, but they don’t have an end.

Rapid Increases in Data – What to Do?

Current Situation, Ideas and Strategies

•  Less than 50% of companies have a strategic enterprise mobility plan in place.

•  51.3% have no mobility policy in place. •  78.6% of survey respondents will be integraPng with

mulPple back end systems. •  73.7% will be outsourcing some or all of their enterprise

mobile applicaPon development.

Netcentric Strategies Enterprise Mobility 2011 Survey

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What is Required in the Field?


SituaPonal Awareness


SituaPon awareness involves being aware of what is happening in the vicinity to understand how informaPon, events, and one's own acPons will impact goals and objecPves, both immediately and in the near future.

Conjecture or Real Time Enterprise Mobility?

Conjecture: An opinion or conclusion formed on the basis of incomplete information. How much of your business today is based on conjecture?

Velocity – Real-Time Mobility Tactics

•  Velocity: the speed and direction of an object •  The ability to quickly bring all required resources and

assets to the point of need

Mobilizing Objects for OpPmized Performance

•  People •  Schedules •  LocaPons •  Skill sets •  QualificaPons •  Experience •  Parts •  Equipment •  TransportaPon •  Available vendors •  Available subcontractors

•  Jobsite access •  Permissions/Permits/

InspecPons/Approvals

4-Dimensional Field Services

•  3D – length, width and height (GPS) •  4D – length, width, height and “TIME” •  GPS coordinates plus time (arrival, start time, job status,

stop time, departure, drive time etc.) •  Intersection of objects, place and time •  Optimized Intersection

+ =

Optimized Intersections

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Think thousands of “opPmized intersecPons” constantly on the move for real-‐Pme resource management and situaPonal awareness.

Mobilizing ERPs and Business Solutions

Extending back office systems to mobile workers is a top priority.

Mobility is Transforming Healthcare


•  30% of Physicians are using mobile devices to treat patients today.#•  Physicians monitor patientsʼ health with networked devices, ranging

from wirelessly networked medicine bottle lids to worn or embedded sensors that report back on vital signs#

•  Physicians coordinate care with the help of analytic tools in the cloud and a wealth of individual and collective patient data#

•  Physicians and staff directly connect with patients over PCs or mobile devices for between-appointment follow-ups.#

Mobile Knowledge Management and the Social Enterprise

•  Convo •  Chatter •  Jive •  Yammer •  SAP StreamWork •  Google Docs

B2C – Business to Consumer

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Mobile consumer devices and apps are showing the enterprise how it is done.

Mobile Augmented Reality

Extra data to augment our reality is everywhere today and will continue to grow.

Ghost Map & SpaPal HumaniPes

John Snow and Henry Whitehouse

Mobile BI


Command and Control at the Point of Biggest Impact

M2M, Remote Sensors, and the Internet of Things

Machine to Machine (M2M) systems that collect data wirelessly from small embedded chips is changing many monitoring and tracking processes.

Remotely Controlling Equipment

DirectTV on iPads and iPhones

Context Aware Applications

•  Context Aware •  Location Aware •  Task Aware •  Situational Awareness •  Priority Aware •  Time Aware

Context-‐aware apps use informaPon about a person to understand their intenPons and needs -‐ and then to proacPvely serve up the most appropriate content, product or service.

Maturity Roadmap for Enterprise Mobility

Voice, SMS

Email, Mobile Web, Workflow Alerts, Mobile Web Portals

GPS Tracking – Fleets, Assets, Workforce, Mobile Field Services, Mobile EAM, Mobile CRM, Mobile Data CollecPon

Real-‐Time Dynamic Scheduling, BI, Mobile SFA, CollaboraPon, HCM

Context Aware, PredicPve, 360 view, Integrated SoluPons

Change Management


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Mobile Frameworks, Infrastructures, and Platforms

•  Mobile architectural frameworks •  Mobile infrastructure and integraPon frameworks •  Mobile user interface and experience frameworks •  Mobile operaPng systems and development environments •  Mobile device and M2M management •  Common OperaPonal Picture -‐ Network Centric OperaPons •  Mobile applicaPon management •  Mobile user management •  Mobile security management •  Mobility governance •  Mobile Workflows •  Change management •  Wireless network communicaPons

Mobile ApplicaPon Plaiorms

MADP/MEAP

Control Custom Applica$ons

Off the Shelf Mobile Apps

Eclipse

Mobile Apps, Users, Data Security Management

Connect Create Apps

Consume

Databases

Web Services

Control

J2EE Connector Architecture

Software Applications

Files

MDM

SAP Applications Example

Example

Example

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Donʼt Forget these 7#

1.  Understand the scope of current and future mobility demand#2.  Understand the business must have a mobile strategy before

the IT organization can#3.  Inventory mobile app demand and prioritize mobility projects#4.  Develop mobile apps that can be used on todayʼs devices

and tomorrowʼs devices#5.  Use standardized mobile platforms, MDMs, development

tools and methodologies whenever possible#6.  Bring in external resources and third party experts in the

beginning#7.  Understand that mobility projects never end and will be here

for the rest of your career, so build to manage and support long term#

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1.  Endless numbers of every changing devices 2.  Need for real-‐Pme visibility, accountability, compliance and KPI

monitoring 3.  Need for many mobile apps and mulPple integrated backend

systems 4.  Companies will re-‐engineer business processes to support real-‐

Pme interacPons with the mobile workforce 5.  Trend towards real-‐Pme visibility and management 6.  Networked Field OperaPons 7.  Rapid applicaPon development environment 8.  Rapid deployment capabiliPes 9.  Standardized mobile middleware plaiorm 10.  Standardized integraPon with backend systems

10 Key Points to Take Home

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Your Turn!

[email protected]

mobile strategies and the real time enterprise - kevin benedict june 2012

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