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Clive Longbottom,

Service Director, Quocirca Ltd

Clive Longbottom,

Service Director, Quocirca Ltd

Mobile, Social, Unifiedand in the CloudA heavenly or heady cocktail

Rob Bamforth,

Principal Analyst, Quocirca Ltd

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Quocirca 2014

Some current major trends in IT

Openlyconnected

Servicedelivery

DistributedChoice &diversity

Everythingonline

Analyticalintelligence

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Security

Cloud

MobileBYOD

IoT

Big data

Personal

Organisational

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The Martini principal - are we there yet?

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Social connections

Connected Business

UC work in progress

Mobile & cloud symbiosis

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0% 20% 40% 60% 80%

Lower cost of ownership

Better working practices

Business efficiency

Easier external interaction

IT management efficiency

Access to specialised apps

Access to affordable apps

Very important Significant

Drivers of cloud adoption

Source: Quocirca The adoption of cloud-based services report July 2013

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Corporate vs personal attitude to cloudUse

wheneverwe can

22%

Evauate as

asupplement

to in-house35%

Evaluatecase by

case

17%

Avoid cloud23%

Proactivelyblock

3%

Sources: Quocirca - Digital identities &

the open business report March 2013

Fortinet survey Oct 2013

89 have at least one personal cloud account70 of them have used their account for work12 of them admits storing work passwords16 financial information,22 critical docs like contracts/business plans,33 store customer data in them

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Shift in IT user expectations

Centralised

Servercentric

Wrap

IT

Distributed

PCcentric

Push

Seniority

Mobile

Peoplecentric

Pull

Need

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Evolution or revolution in attachment

Personal Hive

Terminal Peripheral

MultipleSingle

Independent

Control

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The Hive at work

Workplace flexibility Social connections External business connections

MobileCollaborativeConsumerisedEdge

PervasiveIntelligentData absorbing

Connectivity

VirtualisedCloudBig DataCore

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More mobile & decline of the desk

It looks to us like the majority of enterprise computingis being done on mobile devices, in particular tablets.That broke the old model Eric Schmidt Oct 2013

need somewhere else to hangout?

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0%20%

40%

60%

80%

At home

In the office

In a hotel

On an airplane

At a coffee shop

On publictransport

Work remotely

Feel more productive

Places & productivity

Source: iPass mobile workforcereport May 2013

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Impact of decline of the desk

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more pressure on communications

Virtual, video, social and unified?

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Social connections

Connected Business

UC work in progress

Mobile & cloud symbiosis

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Making predictions

Source: Best left unmentioned, 1998

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Personal experience unified?

5 primary email addressese-calendar entries to 19911000s of phone numbers

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0% 20% 40% 60%

IP PBX

Unified Messaging/Visual Voicemail

Instant messaging

Unified Communications client

Shared/collaborative teamspaces

Audio conferencing

PC based software

Moile soft client extension

Web conferencing

Enterprise social media tools

Video conferencing

Whats most used currently?

Source: Frost&Sullivan Logitech UC paperJuly 2013

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Unified comms on smartphone or tablet0% 20% 40% 60%

Microsoft (eg Lync)

Cisco (eg Jabber)

IBM (eg Sametime)

Avaya (eg one-X)

Siemens (eg OpenScape)

Source: iPass mobile workforce reportSept 2013

However two thirds

had UnifiedComms on theirsmartphone or tablet

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0% 20% 40% 60% 80%

Better user productivity

More effective team working

More effective decision making

Cost savings on travel

Consolidation to IP telephony

Improve customer relationship

More home working

Personal benefits

Environmental benefits

Major factor Secondary factor

Source: Quocirca Visual Impact research 2007

What are the potential business benefits of the deployment ofcollaboration technology

Real unified benefits?

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Social connections

Connected Business

UC work in progress

Mobile & cloud symbiosis

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Going social?

CommunityMarketingSellingIdentityThings

Oh, and maybe collaboration?

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The evolution of communicationMarketplace

Customers

Businesspartners

Employees B2E

B2B

B2C

Mobile

Socia

l

B2A

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0%

20%

40%

Identify &communicate with

prospects

Improve customerretention

Better understandcustomer likes/

dislikes

Link to customerloyalty program

Profile potentialcustomers

Enable mobileapps for customer

access

Link with partnerprograms

Already doing Plan to/would like to

Use of social media to achieve goals

Source: Quocirca - Digital identities &the open business research March 2013

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0% 20% 40% 60%

Website

Email

Social

Mobile web

Mobile apps

Mobile messaging

Companies

Agencies

Social marketing channel priorities

Source: ResponsysCross-channel Marketing Report 2012

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Social media already a source of identityUse of social

media as a source

of identity for

consumers

27Source: Quocirca, Digital identitiesand the open business Feb 2013

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Social+ Mobile = the personal cloud?

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Social connections

Connected Business

UC work in progress

Mobile & cloud symbiosis

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Traditional business communications

Support Sales

Lackey Leader

ActivePassive

External

Internal

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Unified communications

Support Sales

Lackey Leader

ActivePassive

External

Internal

Social collaboration

Multi-channel contact

People and Process or Technology?

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Minding the 3 Ps and Cs of UC

Convergence

Collaboration

Control

Plumbing

Processes

People

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User experience Maslow meets ISOEffective

Simple

Seamless

Assured

Unified

Capacity

Connectivity

UserPlumbing

VisualVirtual

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WebRTC Embed not Unify?

IT/telecoms convergence/collision crumple zone

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The evolution of video proliferation?

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Brave New World of Work1900s 2000s

Hierarchy Organisation Flat

Carrot and stick Motivation Gamification

Meetings Interaction Conferencing

Department Peers Virtual team

Water cooler Office gossip Social media

Imposition Collaboration Natural

Desks Furniture Couches

Office Workplace Anywhere

Typeable Interface Wearable

Kettle Beverage Pod

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Q ocirca 2014

All Quocirca reports and papers are FREE to downloadfrom www.quocirca.com

Finally, a plea for independent lifeboats(around 50 in UK are not funded by or part of RNLI)http://www.ferryside-lifeboat.co.uk/donations

Thank you