David Weinberger Ph.D.

Harvard Berkman CenterSelf @ evident . com

July 16, 2008

The Elevator EffectWhy Mobile Social Networking

Matters

Social behavior routes around predictability

The new social infrastructure

Build ShareSay

What mobiles add to social networks

mail

Scrabble

find new friends

share photos

recommend

chat

cc sarchi @ flickr

From

Interruptionto

environment

Interstitial Activity Prof. Carlo Alberto Carnevale

Chat with friends

Billing platform

EconomicStimulus

“Nickel andDiming”

You Are Here

Yourfriends

arehere

and here

and here

and here...

You Are Here

DinnerParty

ConcertDiscussion

Drinks

Show

Music

Historical event

Point of interest

Local story

Tourist trap!

BewareFavorite

local cafe

Reality

mediated

the social

by

Limitationsand

Issues

User interface

Proprietary systems

Functional Fragmentation

Privacy

Friendship EntropyFriends

Acquaintances Co-Workers Romantic RelativesOld Virtual

Forgotten Would liketo forget

Old CurrentBoss

OldCurrent

PossibleAngryPeers

FriendsHappy memoryEmbarrassing

Self

The multiple selves of social networks

Convergence

of technology

not of selves

Politics Tech demoPersonal, humorous WhinePolitics Personal

, happyPersonalwhine

WhineGame reviewPersonal, humor???

Response

Social Group

Public

2. Mobile social networking becomes an important version of Web-based social networking?3. Mobile social networking transforms social networking?

1. Mobile social networking shrinks “real” social networking?

Thank you.

David Weinberger

Blog: www . JohoTheBlog . Com

Email: self@evident . comTwitter: dweinberger