mobile sns & opportunity
TRANSCRIPT
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Mobile SNS & Opportunity
April 22, 2010
@ josanku
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SNS + Mobile
Mobile SNS Trends
Opportunity
Web Squared
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Search to Share
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http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
More Time for SNS
YouTube
Google.com
Msn.com
Yahoo.com
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http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
Social Networking > Email Usage…
Users Time
July 2009 November 2007
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• Anywhere Participation
• Web in Pocket
• RealTime Interaction
• Sensors: Eye, Ear, Location, Motion
• SNS+Communication
Mobile Internet Computer
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Mobile OnlyMixi Mobile Page Views = 72% vs. 17% 3 Years Ago
http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
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Mobile
Social
Disruption
Mobile Web2.0Mobile Social Computing
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Mobile SNS Trends
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Casual PublishingSocial Filter (RT)
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Real TimeFrom Pages to Stream
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Thread, Pipe, ChannelNot Social Network, But Information Network
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Twitterverse: Twitter Ecosystem
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Twitter Numbers
http://bit.ly/adRLDz
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Twitter Effect• RealTime Web
• Light Relationship
• Casual Conversation as Contents
• RT: Social Filter, Distribution, Creation
• RealTime Interest Graph. Collective Mind
• Viral Spreading
• New Ecosystem: Twitterverse
• Privacy vs Publicacy
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Mobile Facebook
100K Mobile Users
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500K Apps80K Web Sites
Facebook Connect
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Facebook Connect for Mobile Apps
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http://www.slideshare.net/InSitesConsulting/social-media-around-the-world-3547521
Facebook with 51% Market Share
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Location
6,000 location-based iPhone apps, 900 Android apps and 300 BlackBerry apps
http://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php
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Popular Location-Sensitive Apps
UrbanspoonLoopt
BrightKite
Gowalla
AroundMe
Foursquare
Yelp
Moxim-ity
Whrrl Bliquo
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Social Game
We Rule
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Top 10 Social Games in Facebook Apps
Source: AppData.com
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Location + Game
Check-inInteractive Online and Offline
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Social Buying to get a daily deal on local goods and services
Benefit: Coupon
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Company
The use of social media marketing?
http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010.pdf
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Integration: Mobile SNS Devices
MS KIN
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Mobile SNS Keywords
• Light
• RealTime
• Location
• Game
• Benefit
• Company
• Integration
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SNS in Korea
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SNSFast Growth + Low Penetration
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http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
SNS: Cyworld -12% Y/YGlobal Phenomenon, Facebook Leading, Though Many Regional Strongholds
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Opportunity
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Twitter & Facebook in Korea
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http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
Make Money76% Mobile Users Pay
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Entertainment
Media Information Learning Shopping
Search
People As A Platform
Social Web
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PCService PortalInternet
Bandwidth ISP
1995 2000 2005
Value
MobilePeople?
2010~
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Before After
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Web Squared
web2
2005-2009 2010~
web2.0Opp
ortu
nity
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?
Personal Computing
Desktop Internet Computing
Mobile Internet Computing
Mini Computing
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How Soon?
2013 2014http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
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Before After
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. - /The Real Internet Starts
2010~
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EmpowerPeople
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KT 종합기술원 중앙연구소
@josanku
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Mobile Web2.0Mobile Social Computing
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The Web becomes more closely integrated with the real world via sensor-based
smart phone applications. Web Squared is another way of saying
"Web meets World”
June 2009
http://www.web2summit.com/web2009/public/schedule/detail/10194
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Exponential Growing of Data(in Real Time)
More Data OpenSensor GeneratedUser Generated
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Data Web
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Web Meets Real World
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Collective Mind
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Information Shadow
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The Internet of Things
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Reputation, Social Capital
Universal Identity