mobile sms presentation -edited
TRANSCRIPT
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Mobile SMSSMS-Generating Buzz, Leads & Conversions
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In a perfect world…
Content marketing inspires customers to find you, trust you and stay with you.
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… consumers won’t engage with your content for more than a moment.
Passive content is out, active content is in!• Facebook?
• Cut through the clutter
• Shock Customers
Powerful content distribution channel!
Texting is a way to actively engage your audience, mobilize your content, and develop relationships!
But in today’s “3 second attention span” world…
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For the sceptics among you, let’s tackle some common misconceptions about text marketing…
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So you think that text messaging is obsolete, while mobile marketing technology is leading the way…?
• QR codes?
• Fun facts:• In 2011, Americans alone sent over 2.3
trillion text messages — that’s 6.3 billion a day!
• Research shows that people are so attached to texting that they’ll often check for “phantom texts”
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So you think that text marketing is just for spammers…
… Tell that to Google, the New York Times, and Starbucks.
• Local Companies:• Roman’s Pizza
• 947
• Outsurance
• Opt Ins• Welcomed advertising
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So you think text marketing is ineffective…
• Quick stats:• 90 percent of all texts are read within 3 minutes
• Marketing texts have an open rate of 97 percent, while email is around 10 percent.
• Texting is the most frequently used channel for personal communications
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Okay, text messaging is powerful… but what can it do for my content?
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• Text messaging distributes content better, stronger, faster • More dynamic• Engaging• Immediate.
• 160 characters?• Twitter 144 characters…
• Content integration• Text direct links to videos and mobile apps.
• Keep truly interested parties updated about new articles, eBooks, and reports.
• Send weekly links to your most popular blog posts.
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Generate buzz with a text-to-win Contests
• Create a content experience
• Contests are content
• Align your brand with certain values and lifestyles
• You’ve probably seen these promotions before:• “Text Your Name and ID number to 32947 for a chance to WIN a Monkey!”
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Why are SMS contests so popular?
• Ease: • No complicated entry forms, a simple text is all it takes.
• Impulse: • On a whim, anyone can enter in seconds.
• Contacts: • If you inform entrants beforehand, you can send more
promotional texts long after the contest has concluded.
They’re incredibly successful.
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Q&A
Thank you