Mobile Services for Travellers: Seamless Access to any Information You Need, Wherever You Are

Georg R. MündlMarketing DirectorT-Mobile Austria

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Contents

1. The past:Int. mobile voice communication as link between ICT and tourism

2. The future starting today: Mobile access to the internet wherever you are How new technologies impact your possibilities Case Studies relevant for the tourims industry

High-speed coverage in all Austrian tourist regions

High-speed internet on trains (ICE) High-speed internet in marinas High-speed internet in hotels

3. Conclusions

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In the past ICT mainly provided mobile voice communication to international travellers International mobile voice

communication grows faster than tourism

60.000

65.000

70.000

75.000

80.000

85.000

90.000

95.000

1999 2000 2001 2002 2003 2004 2005st

ays

and

min

. in

ths

d.0

2.000

4.000

6.000

8.000

10.000

12.000

14.000

Jan_05 May_05 Sept_05

stay

s an

d m

in.

in t

hsd.

High correlation between overnight stays and visitor

minutes

Outgoing minutes of visitors (T-Mobile)

Overnight stays of int. tourists in Austria

Sources: Statistics Austria; T-Mobile internal data

4

Fixed minutes Mobile minutesShare of mobile minutes in total minutes

13 13

11 11

98

8

6

89

10

12

13

15

67%

61%55%

46%

32%

38%44%

0

2

4

6

8

10

12

14

16

18

20

2000 2001 2002 2003 2004 2005 2006 E

Mrd

. M

inute

s

Source: TMA calculations based on RTR reports

Mobile communication has substituted fixed line communication

The same will happen to internet access, because...

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With mobile access solutions we provide travellers with any information whereever they are

With only 1 click the traveller can access the internet either

Via smartphone or Via Laptop + T-Mobile Web’n’walk + T-Mobile data

card

6

With our new technologies mobile access is faster than standard fixed line internet access

ADSL Asym. Digital Subscriber Line ISDN Integr. Services Digital Network GPRS General Packet Radio System

GSM Global System for Mobile Comm. UMTS Universal Mobile Telec. System WLAN Wireless Local Area Network

Wimax Worldw. Interop. for Microwave Acc. HSDPA High Speed Downl. Packet Acc.

Speed

ISDN128 kbit

ADSL768 kbit - 1

Mbit

XDSL2 - 18 Mbit

WLANUp to 54 Mbit

Low

High

Mobility

UMTS

384 kbit

HSDPAUp to

7.2 MbitGSM / GPRS

9,6 / 84 kbit

Low High

Fixed line access

Mobile access

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Case study 1: High speed mobile access via HSDPA (3.5 Gen) is available in all Austrian tourist areas

8

Nürnberg Hbf

Augsburg HbfMünchen Hbf

Stuttgart Hbf

Mannheim

Würzburg Hbf

Frankfurt (Main) Hbf

FrankfurtFernbahnhof

Leipzig Hbf*

Hannover Hbf

Hamburg Hbf

Dortmund HbfBochum HbfEssen HbfDuisburg HbfDüsseldorf HbfDüsseldorf FernbahnhofKöln HbfKöln-Deutz

Berlin Ost

Line Segment: Line 41 Dortmund - Munic Online Service between

Dortmund-Düsseldorf-Cologne/Deutz (122 km);Travel Time (70 Min.)

Trains: 7 ICE 3

Stations: 20

Case study 2: As worldwide first operator, T-Mobile has equipped 7 German ICE-trains with WLAN

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Travellers using WLAN on trains can access the internet via a co-branded landing page

Internet Access

On-Board Content

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Case study 3: T-Mobile WLAN Hotspots in Croatian Marinas and UMTS coverage on the coast

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Case study 4: T-Mobile HotSpot @ Hotel Wandl Full WLAN coverage in rooms and

conference centers User Management, Service and

Monitoring is done by T-Mobile Full absorption of WLAN cost by T-

Mobile. No investments necessary by the hotel

Advantages from Hotel perspective

WLAN is a world wide standard and easy to use

Broad variety of product for all types of consumer habits (one and multi time usage, conference offers)

Use of products is not only limited to the hotel, but available all over Austria

Advantages from customer perspective

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15.000 T-Mobile HotSpots provide high-speed access throughout Europe and the USA

354

99

6.219 (T-Mobile/T-Com)

702

976

6.742

15.092

HotSpot Locations on air(status January cw08 , 2006) T-Mobile Core Footprint

Further 620 locations currently in rollout in Europe and acquisition is ongoing.

First priority roaming partnersSecond stage partners

TMO footprintTMO Roaming available

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T-Mobile cooperates with many strong partners in the toursim industry Airports and Airline Lounges

Heathrow, Frankfurt, Cologne, Berlin, JAL, AA, United, Delta, …

International Hotel Chains Starwood, Accor, Ramada,

Macdonald, …

Congress Centers ICC Berlin, CC Amsterdam,

CC Prague, …

Fair Grounds Berlin, Hanover, Rotterdam, …

Further HotSpot partners Starbucks Coffee Houses Texaco, Tank&Rast, BP McDonald´s Restaurants

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Thanks to Freemove, T-Mobile customers can use our services in almost all European countries + the U.S.A

* Founding member Movistar will leave the alliance in 2006** excludes 20m Telefonica, includes 10m Amena

T-Mobile Footprint

Footprint of our Freemove partners

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Conclusions

1. Up to now we provided mobile voice communication as most important service for international travelers

2. Today, new technologies such as UMTS and HSDPA permit us to provide high speed mobile access to the internet

3. Several case studies showed that mobile access is relevant for the tourism industry

We provide the access– the tourism industry provides the content

For a better world for you.