mobile search optimization ses chicago 2007. emphasis of this presentation tactical issues how to...
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Mobile Search Optimization
SES Chicago 2007
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Emphasis of this presentation
Tactical Issues
How to get started optimizing your web site for mobile search.– Resources
Getting indexed by mobile search engines.– Resources
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Mobile Search Optimization
300 million Americans will have a mobile phone by the end of 2010, up from 208 million in 2005, representing over 95% of the country's population.
Source:eMarketer
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The 5 Big Verticals of Mobile Consumer Packaged Goods because they can use coupons and contests or
use short code text messages promoted on product package (ie pepsi)
Fast Food Restaurants - time and location targeting, access to youth market (ie McDonalds, Burger King)
Entertainment - Ads to get more TV participation, advertise shows or provide mobisodes of popular TV shows for fee, which can be subsidized by advertisers.
Travel/Hospitality - Hotels can send text messages confirming reservation, provide address, phone, links to mobi sites with directions, hours, amenities. You can get loyalty points by rating your stay.
Financial - Banks send account balance and other alerts, value add service. Avoid overdraft charges. alert services configured and managed on website and can offer upsell services like auto loans, etc.
Source: Mike Baker, Enpocket and iMediaConnection http://www.imediaconnection.com/content/12305.asp
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Mobile Search Engines – short list
Source: Andy Hagans
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How users optimize URL’s
Google: Enter a URL to optimize any site for mobile viewinghttp://www.google.com/gwt/n
Skweezer: offers a mobile optimization servicehttp://www.skweezer.net/
INHY: make web pages more viewable on mobile deviceshttp://www.iyhy.com/
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Mobile Compliance before after
Four easy steps by Mike Davidson:
http://www.mikeindustries.com/blog/archive/2005/07/make-your-site-mobile-friendly
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Mobile Compliance http://www.w3.org/TR/mobile-bp/
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Mobile Optimization
Limit content – SEO copywriting skills
– condensing the message – retaining essential information – meeting the needs of mobile users
Title tags– Create short descriptive titles relevant to the page– Normal SEO principles apply
– keyword(s) in the Title tag must also be in page text– copy must be brief and succinct– Strategic keywords should appear early in text
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Mobile Optimization
Use CSS and XHTML code:– position important content displays on top
Local search terms in the Title tag, Meta tags, headings, link text and web page content – identifying your location, city and state, etc.
Specify font sizes so text size is easy to read on the small screen
Create a Google mobile site map
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Getting Indexed
Submit your site to major mobile search engines for quick spidering
– Submitting Mobile Google Sitemap Files http://www.google.com/support/webmasters/bin/topic.py?topic=8493&hl=en
– Google Webmaster Central http://www.google.com/webmasters/
– Yahoo! Mobile Submit http://search.yahoo.com/info/submit.html
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Thank You!
Jason Prescott , President , TopTenWholesale.comJP Communications
800-928-6710