The Science of Mobile Recruitment

Dave Tuttle, CPO

A P P VA U LT E N T E R P R I S E B A C K G R O U N D

Launched in 2002

Based in Atlanta with Offices in Denver, Miami, Seattle and Ireland

Recruitment Marketing: Database, Technology and Agency Services

Clients Include Fortune 1000 Companies Both in US and UK

AppVault Overview

A g e n d a

Agenda:

Overview

Trends and Statistics

Google Mobile Optimization

Best Practices

The Science Behind Engaging Mobile Candidates

Mobile Statistics…

30% of Google Searches are employment related

64% of professionals browse career opportunities on a mobile device

45% of job seeker apply via a mobile device

G o o g l e S t a t i s t i c s

Mobile Statistics…

54% of people aged 44-54 and 35% of people aged 55 and over use mobile devices to search for jobs.

15% of Americans are “mobile only” internet users

45% of 13-24 year olds are spending over 4 hours daily on their smartphones and tablets.

G o o g l e S t a t i s t i c s

What Candidates Don’t Apply

It’s all about the resume…

No Resume Stored on Mobile Device – 38%

Could Not Customize Resume – 36%

L i n k e d I n S u r v e y

What Candidates Expect to See…

Current Job Openings – 94%

Description of Company Culture – 72%

Company History – 61%

Benefits Information – 56%

Profiles of Employees – 45%

L i n k e d I n S u r v e y

A g e n d a

Agenda:

Overview

Trends and Statistics

Google Mobile Optimization

Best Practices

The Science Behind Engaging Mobile Candidates