mobile proposition 2012 slideshare
DESCRIPTION
Current Mobile Proposition Slide Deck for TwentyCI Ltd.TRANSCRIPT
+
Mobile Proposition
Mark Godfrey - September 2012
+Market Analysis – The Price Challenge
45% of all consumers
use smartphones for in-store research and browsing
39% of walkouts were
as a result of smartphone usage
53% of men use
smartphones in-store to check prices at other stores
12% checked other online
retailers
38% of women use
smartphones in-store to check prices at other stores
8% checked availability at
other stores
+Market Analysis – The Local User
94% of smartphon
e users have
searched for local
info
66% visited in person
70% called a business
after searching
90% of these users
acted within 24
hours
+Proposition – Mobile Optimised Web Sites
57% of users say they will not recommend a brand based on a poor mobile experience
40% of users have gone to the competition after a poor mobile experience
A great mobile experience leads to an average of 25% more time spent on your web platforms
50% of mobile searches lead to purchase
+Proposition - Apps
Popular
• As of May 2012 over 30 Billion App downloads• Current rate of 50 Million per day
Usable
• Smartphone users spend 47% more time on apps versus email, web and SMS combined
• Users spend 94 minutes on average per day on apps versus 72 minutes on the Web
Essential
• 91% of Interbrand’s Best Global Brands 2011 have a presence in at least one App Store
• This is a 51% increase during the previous 18 months
+Proposition – Mobile Web versus Apps
HTML 5 makes mobile web completely cross-browser compatible
Mobile web is scalable across device screen-sizes
Apps are platform specific so more than one is required achieve great coverage
Apps can better utilise the in-built features of the device
Both can utilise existing back-end commerce platforms
+Proposition – Marketing & Search
Mobile specific marketing
Delivery of a Mobile Engagement Programme
Capability for mobile-specific product and offers
Experts in User Experience design
+
Proposition – Device Distribution 36.9%
28.5%
18.1%
13.1%
3.4%
UK 2011/12
AndroidiOSSymbianRIMOther• By 2015 there will be the
same number of devices as people on the planet
• Mobile searches have grown 400% since 2010
• By 2013 more people with use mobile to get online than PCs
+Proposition – 10 Great User Experience Features
Keep it Quick
Simplify Navigation
Be Thumb Friendly
Design for Visibility
Make it Accessible
Make it Easy to Convert
Make it Local
Make it Seamless
Use Mobile Site Redirects
Listen, Learn & Iterate
+Proposition – Reasons to Migrate to HTML 5
Cross Browser Support
Video & Audio Support
Simpler Code
Client-side Storage
Accessibility Support
Better User Interaction
Mobile Optimised
+Twenty Proposition – Key Market Sectors
Mobile Commerce
Mobile Advertising
Mobile Affiliate Marketing
Tablet Publishing
Mobile Websites
Mobile NFC & Payments
Mobile Email
Location-based Services
Mobile Analytics
Mobile CRM
Mobile Search
iPhone Apps
Tablet Apps
Android Apps
Mobile Web
Augmented Reality / QR Code
+Twenty Proposition – What We Can Offer?
Extend existing web presence
Extending brand onto mobile
Localisation
SEO & CRM
Design
Data Analytics
PCI-DSS Compliance
iPhone Apps
Tablet Apps
Android Apps
Mobile Web
Mobile Commerce
Segmentation
+Twenty Proposition – Native Apps
iOS, Android and Windows Phone covering 85% of Smartphone market
Your brand in App stores
Device Specific features
Mobile Payments under an industry standard framework
API integration
+Twenty Proposition – HTML 5 Apps
Multi-platform Apps
Device independent
Rapid deployment
Your brand in App stores
Cost effective vs native apps
Single Channel working alongside your existing desktop services
+Twenty Proposition – Mobile Web
HTML 5 and CSS 3
.mobi standard
Extending the desktop to all browser enabled devices
Consistent URL
Pages served from existing web servers
Single Channel Architecture
Secure hosting and support in Tier 1 data centre
Tablet-specific UX
Mobile Payments
Industry standard payment gateway
+Next Steps?
Make Contact – We’re always happy to have open conversations about industry trends, our services, what we can offer you.
Questions?
Have you a strategy we can help you deliver?
Want to extend your brand to mobile?
+Thank You
Mark Godfrey – Head of Digital Development & eCommerce at TwentyCI Limited
http://www.twentyci.co.uk
LinkedIn: http://uk.linkedin.com/in/markbgodfrey
Email: [email protected]
Mobile: +44 (0) 7738 474447