Mobile PPC

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Post on 01-Nov-2014

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Make the business case for optimising your business to be

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<ul><li> 1. MOBILE SEARCH<br />Bradley Fehler<br /></li> <li> 2. Theres aMOBILE REVOLUTIONgoing on<br /></li> <li> 3. MOBILES VERSUS PC <br />First things, first<br />By 2013, mobile wins as THE most common device used to access the web<br />*Gartner<br /></li> <li> 4. It is predicted that over 1.8 BILLION mobile devices will be in use worldwide<br />by 2013<br /></li> <li> 5. Keeping up with trends<br />Mobile growth is 8x faster than PCs were at their peak growth period in the 90s!<br />There are over 80 million mobile subscriptions in the UK alone.<br /></li> <li> 6. Mobile searches have grown fivefold over the last 24 months<br /></li> <li> 7. 1 in 3 mobile searches start with local intent.<br /></li> <li> 8. So how are marketers reacting?<br />Client-side marketers claim mobile search has doubled within their organisations over 12 months to 16%<br />ONLY 45% of marketers are planning to invest in mobile search<br />While<br />ONLY 34% of agencies claim their clients are involved with mobile search<br /></li> <li> 9. We just cant put them down<br /></li> <li> 10. Search behaviour and motivations can differ on mobiles or tablets you need to make sure youre OPTIMISEDfor these<br /></li> <li> 11. REMEMBER!Search doesn't just take place on search enginesAnd purchasing doesnt just take place on PCs.<br /></li> <li> 12. </li> <li> 13. How can you benefit now?<br />MOBILE PPC<br /></li> <li> 14. Gain MAXIMUM exposure. <br />SQUASH<br />The competition!<br /></li> <li> 15. WHY NOW?<br />Do it while its HOT<br />Get ahead of your competitors<br />Your customers will start to EXPECT you to be there after all, theyre looking<br /></li> <li> 16. DO IT BECAUSE IT WILL MAKE YOU MONEY<br /></li> <li> 17. Just to remind you<br />39% use smart phones while on the toilet!<br />{higher for men}<br /></li> <li> 18. Be aggressive<br /></li> <li> 19. Be relevant<br /></li> <li> 20. Use language that resonates<br /></li> <li> 21. Google Adwords Ad ExtensionsHelping to enhance your activity.<br /></li> <li> 22. Click to call<br /></li> <li> 23. Hyper Local<br /></li> <li> 24. Sitelinks<br /></li> <li> 25. Mobile PPC campaigns vs. Desktop GEO targeting campaigns <br />30% increase in CTR <br />56% reduction in CPC<br />47% reduction in CPA<br /></li> <li> 26. On average, we see an average performance increase of <br />21%<br /></li> <li> 27. Link offline campaigns with mobilethey are ALWAYS online<br /></li> <li> 28. Get creative for less!<br /></li> <li> 29. DONT FORGET!<br />MOBILE IS HUGE<br />PPC CAN GET YOU UP THERE NOW<br />ITS LOCAL<br />ITS EFFECTIVE<br />BE AGGRESSIVE<br /></li> <li> 30. ButYou need a site that converts for mobile and tablet users<br /></li> <li> 31. Any questions?<br />Contact me...<br />Bradley.Fehler@dotSearch.co.uk<br />Twitter: @dotSearch<br /></li> </ul>