mobile ppc: driving & converting mobile traffic - jeff allen at ses toronto

Download Mobile PPC: Driving & Converting Mobile Traffic - Jeff Allen at SES Toronto

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Jeff Allen at SES Toronto June 11-13, 2012 Toronto, CA Topic: Strategies for Mobile PPC

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  • 1. Mobile PPC Driving & Converting Mobile Traffic Jeff Allen Account Director jeff.allen@hanapinmarketing.comToronto | June 1113

2. Toronto | June 1113, 2012 | #sestoYour logo here@jeffallenUT 3. Toronto | June 1113, 2012 | #sestoYour logo here@jeffallenUT 4. Toronto | June 1113, 2012 | #sesto@jeffallenUT 5. Toronto | June 1113, 2012 | #sestoWhat to do with tablets Treat like desktop, for now.Your logo here@jeffallenUT 6. Toronto | June 1113, 2012 | #sestoShould you care about feature phones? Yes. They are anything that isnt a Smart Phone. 63% market share in 2011 for U.S. (Sarah Perez, techcrunch.com) Technical Requirements Text ads 12-18 characters Image ads 6:1 aspect ratio (max 7.5k) 4:1 aspect ratio (max 7.5k)Website XHTML, CHTML, WMLYour logo here@jeffallenUT 7. Toronto | June 1113, 2012 | #sestoCreate experiences engineered for mobile that are... oddly useful.Your logo here@jeffallenUT 8. Toronto | June 1113, 2012 | #sestoDesktopVs.MobileYour logo here@jeffallenUT 9. Toronto | June 1113, 2012 | #sestoFirst crack at a mobile optimized siteYour logo here@jeffallenUT 10. Toronto | June 1113, 2012 | #sestoFirst crack at a mobile optimized siteFirst mobile site performed 3x worse than desktop!Your logo here@jeffallenUT 11. Toronto | June 1113, 2012 | #sestoFor this client, mobile experience meant directYour logo here@jeffallenUT 12. Toronto | June 1113, 2012 | #sestoFor this client, mobile experience meant directResults of new mobile site 10% immediate jump in CR 373% long-term increase in CR Justified a 3x increase in investment in mobileYour logo here@jeffallenUT 13. Toronto | June 1113, 2012 | #sestoMobile investment has paid off After 7 months of testing and iterating mobile 18% of all leads come from mobile devices 33% higher conversion rate than desktop Near identical CPL as desktopYour logo here@jeffallenUT 14. Toronto | June 1113, 2012 | #sestoSegment by audience 15. Toronto | June 1113, 2012 | #sestoSign in with Twitter of Connect with Facebook 16. Toronto | June 1113, 2012 | #sestoUse location! 17. Toronto | June 1113, 2012 | #sestoEngage via text Instead of call us or fill out contact form, text with representative right now!Your logo here@jeffallenUT 18. Toronto | June 1113, 2012 | #sestoThank you! More mobile resources are available at www.PPCHero.comJeff Allen Account Director Hanapin Marketing jeff.allen@hanapinmarketing.comYour logo here