mobile payment adoption in brazil: investigation on a pilot implementation
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Mobile Payment adoption in Brazil: investigation on a pilot implementation. Adrian Kemmer Cernev Eduardo Henrique Diniz Gvcemf – Research Center for Microfinance at FGV – Getulio Vargas Foundation. Brazil facts & figures. 260 MM 82 % prepaid. 100% coverage. 70% of all - PowerPoint PPT PresentationTRANSCRIPT
Mobile Payment adoption in Brazil: investigation on a pilot implementation
Adrian Kemmer CernevEduardo Henrique Diniz
Gvcemf – Research Center for Microfinanceat FGV – Getulio Vargas Foundation
Brazil facts & figures
195 MM people
260 MM82% prepaid
45% adultsno bank accounts
(67% among the poor)
North/South inequalities
100%coverage
70% of a
ll
transacti
ons
in cash
Banco Palmas - Fortaleza
Social Currency
Mobile Payment atConjunto Palmeira
Pioneer project oriented to financial inclusion
Research Strategy (1st step)
Interviews with actors involved: Banco Palmas(3), Executives(10), Operational
People(3), Clients(14), Merchants(3), Gov officers(5)
?
Main actors (2011)
Ministry of Social Development
Main actors (2012)
1,400 registered 500 active
No mobile payment No network externality Security motivation Free chip
Pilot Project Today (Users)
4 merchants no significant use
informal merchants B2C or C2C?!
Pilot Project Today (Merchants)
Governance Expectations on the project Time line perspective Model conflifts
Pilot Project Today (Partners)Social
inclusion
Mobile banking
To be mature in 15 years
Channel conflict
Battle for marketshare
Other issues Operational failures Low income market Banco Palmas role Cash culture
Interoperability Closed networks
Pilot Project Ecosystem Model Replicability
Acquiring process
Feedback to interviewed actors Governance!!!
Data analysis Project ELAS data base Bolsa Familia Women Group comparisons Government data bases
Research Next Steps
Payment Service Providers New regulation Seminar on MM ecosystems
Ministry of Social Development (MDS) Biggest mobile client
Banco Palmas: 15th anniversary
Next Events