Mobile Multimedia for businessVMA 2001

OrangeMIB – VMA 2001 2

Orange and Mobile Multimedia :already 18 months !

Mobile Internet for Business

Mobile Intranet for Business

Mobile Information for Business

OrangeMIB – VMA 2001 3

Communication streams within the enterprise

Corporate Information System

Orange BusinessSolution

Customers PartnersEmployees

B to C B to E

B t

o B

IntranetExtranetM-Commerce

OrangeMIB – VMA 2001 4

Usages vs applications

Level of integration in the processes

-

+

Perceived value- +

ProContents

InternalNews

IntranetCollect of info

Store & forward mail

TradeInfo

Mail BoxOleane,

Wanadoo

Directory

Corporate messagingLotus, Exchange, …

GroupwareLotus, Exchange, …

Vertical appsIn ASP mode

IntranetDispatch of info

OrangeMIB – VMA 2001 5

Corporate Mobile Multimedia services by Orange

Customers expectationsApplications/contents

Network devices

Packages (device + network + access + apps)

Tailored offers (network services -SMS, CSD, GPRS,UMTS - and ASP mode applications)

Applications offers in trade marketing with partners(Partners Programme)

QoSCustomer Care

End-to-end services from the mobile device to the application service :

including the interconnection to VPN adapted to mobile technologies evolution (GSM, GPRS, UMTS, WLAN)

Via « ready to use » handsets / devices To applications/contents hosted or not in

the customer’s intranet

The Orange answer

OrangeMIB – VMA 2001 6

Tailor-made services

WISPOrange MIB

ASPOrange MIB

Orangenetwork(GSM, GPRS,SMS, UMTS)

Secured link (VPN)

Orange MIB APN

Dedicated APN

PortalOrange MIB

CorporateIntranet

e-mail GW

Secured link (VPN)

Tailor-made services are based on : > Network solutions including trafic and access > To which value added services (applications, security, …) may be added on

OrangeMIB – VMA 2001 7

Tailor-made services

Handsets :> Orange guarantees a selection of handsets certified to be compatible with the Orange services

Trafic and management & billing tools :> A range of flat rates adapted to corporate fleets and to various intensities of usage

Two access offers : > The dedicated APN enables a direct and secured interconnection to the corporate intranet> The Orange MIB WISP enables a secured access to the corporate enterprise :

simplified management of multi-terminal environment (unique set of handset parameters, gateway WAP et WEB) multi-networks compatibilty (GSM, SMS, GPRS, UMTS, WLAN...) enhanced access with Web boosters enrichment of applications (location, SMS notification).

Bricks of applications :> Orange develops a large range of value added services from integration of horizontal (e-mail, PIM, …) or sectoriel applications to the supplying of tailor-made middleware platform

OrangeMIB – VMA 2001 8

Mobile Multimedia vs Internet /Intranet

Relatively weak throughputs (30 kbits GPRS, 64 - 384 kbits UMTS)

New communicating devices (PDA, smartphone) Push services (SMS, MMS) Always-on services and pricing on a packet basis

AIMED TO new usages WITH new devices , not only Laptop AND a complementarity with nomadic offers in the fixed