Enabling Location-Based Services

Mobile Monday # 40 27th April 2015

Sanne STIJVEMobile Broadband PracticeEricsson Switzerland

Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 2

Location-based servicesMain Focus areas

Safety

Security

Proximity Marketing

Families

Enterprises

Government

LTE

Mobile

BroadbandM2M

Verticals

What’s in it for operators?

Monetize network

assets to drive

revenues

Fulfill regulatory

requirements

Optimize customer

experience

Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 3

SMPC: Serving Mobile

Positioning Centre

GMPC: Gateway Mobile

Positioning Centre

MPC: GMPC + SMPC

MPS: MPC + network

features

LBS: MPS + applications

+ terminals

Location-based services

Solution Architecture

Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 4

› Assisted Global Positioning System (A-GPS)

› UE-B Assisted Global Navigation Satellite System (A-GLONASS)

› Cell Global Identity (CGI)

› Cell Global Identity with Timing Advance (CGI/TA)

› Enhanced Cell Global Identity (E-CGI)

› Interface to Uplink Time Difference of Arrival (U-TDOA)

› Cell Identity (Cell ID)

› Cell ID with Round Trip Time (RTT)

› Hybrid positioning (AGPS+RTT)

› Cell Identity (CID)

› Enhanced Cell Identity (ECID)

› Observed Time Difference Of Arrival (OTDOA)

Positioning methods

Device:

GSM:

WCDMA:

LTE:

Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 5

Positioning methods

› Serving cell (CGI/SAI/ECID)

› Timing information (TA/RTT)

BS1

BS2

BS3

d2

d1

e(1)

e(3)

e(3)

GPS GPS

GPS

› Using ”triangulation”

Observed Time Difference

Of Arrival (OTDOA)

Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 6

Spatial triggers

Use the mobile network

to passively retrieve

handset locations

feeding the entire

ecosystem with relevant

and timely location

information

Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 7

The Geofencing principle

Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 8

The Geofencing principle

Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 9

The Geofencing principle

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Example - ANY phone enters an area

› Makes it possible for an application to

specify geographical areas as:

– A circle

– A polygon

› Generates alerts when ANY phone

enters the defined area

Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 11

Mobile advertising adoption status

› Privacy concerns causing lag in

some markets

› Operators in emerging countries

more aggressive

› Operators inserting themselves

directly into the advertising

ecosystems by offering access to

valuable subscriber data

Source: Infonetics 2013

Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 12

Ericsson’s LBS solution -overview

End-to-end offering to capitalize on the growing demand for location-enhanced communication

Supports 2G, 3G and 4G networks as well as a range of terminal-based methods

such as e.g. Assisted GPS (A-GPS)

Includes Mobile Positioning System (MPS), Geographic Information System (GIS), content & application middleware

Regulatory requirements driving the development of new positioning methods