mobile monday: key role of platforms
TRANSCRIPT
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Advertising on mobile phonesA few Key Success Factors
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power to the
consumer
Who am I ?About cleverwood
Staffing solutions and consulting in your digital projectsEIAA 2006 - CIM MDB 2007
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power to the
consumer
Who am I ?About Sanoma Magazines Belgium
Responsible for brand-licencing and other brands Mobile Content and ServicesEIAA 2006 - CIM MDB 2007
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Mobile phones purposeConnecting People
Mobile phones allow people to communicate at a distance through Mobile Operator NetworksEIAA 2006 - CIM MDB 2007
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Mobile content & servicesBringing more through the network
Mobile networks allow bringing other content and services to end-userEIAA 2006 - CIM MDB 2007
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Mobile content & servicesBringing more through the network
Mobile networks allow bringing other content and services to end-userEIAA 2006 - CIM MDB 2007
Voice
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Mobile content & servicesBringing more through the network
Mobile networks allow bringing other content and services to end-userEIAA 2006 - CIM MDB 2007
Voice SMS
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Mobile content & servicesBringing more through the network
Mobile networks allow bringing other content and services to end-userEIAA 2006 - CIM MDB 2007
Voice SMS MMS
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Mobile content & servicesBringing more through the network
Mobile networks allow bringing other content and services to end-userEIAA 2006 - CIM MDB 2007
Voice SMS MMS Data
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Mobile content & servicesBringing more through the network
Mobile networks allow bringing other content and services to end-userEIAA 2006 - CIM MDB 2007
Voice SMS MMS Data- Voice Calls- Voice Mail- IVR Portals- Videotelephony- Visual Voice Mail
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Mobile content & servicesBringing more through the network
Mobile networks allow bringing other content and services to end-userEIAA 2006 - CIM MDB 2007
Voice SMS MMS Data- Voice Calls- Voice Mail- IVR Portals- Videotelephony- Visual Voice Mail
- P2P SMS/MMS- Credit alerts- Bill alerts- Chat services- WAP-push- SMS and MMS Infotainment services
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Mobile content & servicesBringing more through the network
Mobile networks allow bringing other content and services to end-userEIAA 2006 - CIM MDB 2007
Voice SMS MMS Data- Voice Calls- Voice Mail- IVR Portals- Videotelephony- Visual Voice Mail
- P2P SMS/MMS- Credit alerts- Bill alerts- Chat services- WAP-push- SMS and MMS Infotainment services
- 3G-based services- Mobile Internet- Widget-based services
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Mobile content & servicesGolden Triangle
All bearers have this Golden Triangle in commonEIAA 2006 - CIM MDB 2007
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Mobile content & servicesGolden Triangle
All bearers have this Golden Triangle in commonEIAA 2006 - CIM MDB 2007
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Mobile content & servicesGolden Triangle: Key role of platforms
All bearers have this Golden Triangle in commonEIAA 2006 - CIM MDB 2007
Platforms allow- Easy access to content (and advertising)- CRM (opt-in, usage tracking, profiling...)- Easy billing (iTunes account, Banxafe, Tunz...)- Metrics which are mandatory for mass advertising- Leading customer through updates and upgrades- (for some) Following technological or usage evolutions (GPS, Social Networks integration...)
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Mobile content & servicesWin-win-win enables a global Win-win
Setting up balanced Business Models for all players is a prerequisite to reach mass usage EIAA 2006 - CIM MDB 2007
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Mobile content & servicesWin-win-win enables a global Win-win
Setting up balanced Business Models for all players is a prerequisite to reach mass usage EIAA 2006 - CIM MDB 2007
WIN
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Mobile content & servicesWin-win-win enables a global Win-win
Setting up balanced Business Models for all players is a prerequisite to reach mass usage EIAA 2006 - CIM MDB 2007
WIN
WIN
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Mobile content & servicesWin-win-win enables a global Win-win
Setting up balanced Business Models for all players is a prerequisite to reach mass usage EIAA 2006 - CIM MDB 2007
WIN WIN
WIN
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Mobile content & servicesWin-win-win enables a global Win-win
Setting up balanced Business Models for all players is a prerequisite to reach mass usage EIAA 2006 - CIM MDB 2007
WIN WIN
WIN
Platforms examples- SMS: Flair services (9037 FR and 9133 NL)- Voice: 1307/1207- Vodafone Live and Orange World- m.standaard.be- PlazZza- Flair Mobile Magazine- Truvo Mobiel
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ConclusionLet’s build platforms !
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Thank you
Fabian TilmantPartner cleverwood
Mobile Track Expert cleverwood Mobile Marketing Mgr Sanoma Magazines Belgium