mobile monday austin: how the iphone will forever change the mobile space
TRANSCRIPT
![Page 1: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/1.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
How the iPhone Will Forever Change the Mobile Spaceby Brian FlingMobile Monday Austin
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.Web 1.0Proprietary
Walled Gardens
First to market
Brand-centered
Web 2.0Standards
Web Services
Web as a Platform
User-centered
![Page 3: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/3.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
![Page 4: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/4.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
![Page 5: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/5.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Jargon Alert
Mobile 2.0The convergence of mobile services and web services. The promise of Mobile 2.0 is to add portability, ubiquitous connectivity and location-based services to enhance information and services found on the web.
![Page 6: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/6.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
![Page 7: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/7.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0 2006
![Page 8: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/8.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0 2006• #1 Mobile 2.0 = The web
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Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0 2006• #1 Mobile 2.0 = The web• The mobile web browser is the next killer app
![Page 10: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/10.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0 2006• #1 Mobile 2.0 = The web• The mobile web browser is the next killer app• Mobile Web Applications are the future
![Page 11: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/11.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0 2006• #1 Mobile 2.0 = The web• The mobile web browser is the next killer app• Mobile Web Applications are the future• AJAX is the next frontier
![Page 12: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/12.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0 2006• #1 Mobile 2.0 = The web• The mobile web browser is the next killer app• Mobile Web Applications are the future• AJAX is the next frontier• Rich Interactions kill battery life
![Page 13: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/13.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0 2006• #1 Mobile 2.0 = The web• The mobile web browser is the next killer app• Mobile Web Applications are the future• AJAX is the next frontier• Rich Interactions kill battery life• The Mobile User Experience Sucks
![Page 14: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/14.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0 2006• #1 Mobile 2.0 = The web• The mobile web browser is the next killer app• Mobile Web Applications are the future• AJAX is the next frontier• Rich Interactions kill battery life• The Mobile User Experience Sucks• Mobile Widgets are the next big thing
![Page 15: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/15.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0 2006• #1 Mobile 2.0 = The web• The mobile web browser is the next killer app• Mobile Web Applications are the future• AJAX is the next frontier• Rich Interactions kill battery life• The Mobile User Experience Sucks• Mobile Widgets are the next big thing• The Carrier is the new “C” word
![Page 16: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/16.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0 2006• #1 Mobile 2.0 = The web• The mobile web browser is the next killer app• Mobile Web Applications are the future• AJAX is the next frontier• Rich Interactions kill battery life• The Mobile User Experience Sucks• Mobile Widgets are the next big thing• The Carrier is the new “C” word• We are creators not consumers
![Page 17: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/17.jpg)
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.Mobile 1.0Proprietary
Walled Gardens
First to market
Brand-centered
Mobile 2.0Standards
Web Services
Web as a Platform
User-centered
![Page 18: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/18.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
We are at the precipice of the next generation of
THE WEB.
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Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Two companies in particular are making that happen...
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Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
![Page 21: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/21.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
![Page 22: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/22.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Will it happen? Or is it hype?
![Page 23: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/23.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Change occurs because there is a gap between what is and what should be.
— Craig McCaw
“
”
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Copyright © 2008 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
the mythical“Future-Phone”
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The iPhone
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Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
A Confession
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Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
![Page 28: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/28.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
![Page 29: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/29.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
![Page 30: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/30.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
![Page 31: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/31.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
![Page 32: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/32.jpg)
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The iPhone
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Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
From many perspectives the iPhone is not revolutionary.
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Mobile Evolution
1980
Basic Phones
Feature Phones
Smart Phones
iPhone
1990 2000 2010
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Mobile Evolution
1980
Basic Phones
Feature Phones
Smart Phones
iPhone
1990 2000 2010
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Mobile Evolution
1980
Basic Phones
Feature Phones
Smart Phones
iPhone
1990 2000 2010
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Mobile Evolution
1980
Basic Phones
Feature Phones
Smart Phones
iPhone
1990 2000 2010
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Mobile Evolution
1980
Basic Phones
Feature Phones
Smart Phones
iPhone
1990 2000 2010
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Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
But it is creating a revolution none-the-less.
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Events
TV
Billboard
Radio
Live
Website
Auditory
KinestheticVisu
al
Word of Mouth
Print Ad
Mobile Device
IVR
SMS
IVR
SMS
WAP
SMS
QR Code
SMS
QR Code
SMS
SMSMMS
SMS
WAP
SMS
SMS
Bluetooth
Notify
WAP
WAP
MMS
Send to Friend
WAP Site
Notify
Buy
WAP SiteWAP Site
Send to Friend
Join
Buy
NotifyNotify
Send to Friend
Post WAP Site
MMS
Send to Friend
Notify
Send to Friend
Join
Discuss
Send to Friend
Notify
Download
DownloadNotify
Vote
Join
Vote
Notify
Buy
Send to Friend
Notify
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Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
The iPhone is the shape of things to come.
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Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
The iPhone is the first mobile DEVICE worthy of being
labeled “Mobile 2.0”
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Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
iPhone Strengths
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Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
iPhone Strengths1. Smart phone for the
masses
![Page 46: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/46.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
iPhone Strengths1. Smart phone for the
masses2. Flat-rate data plan
![Page 47: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/47.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
iPhone Strengths1. Smart phone for the
masses2. Flat-rate data plan3. Device sold and
supported outside the carrier
![Page 48: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/48.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
iPhone Strengths1. Smart phone for the
masses2. Flat-rate data plan3. Device sold and
supported outside the carrier
4. No subsidization
![Page 49: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/49.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
iPhone Strengths1. Smart phone for the
masses2. Flat-rate data plan3. Device sold and
supported outside the carrier
4. No subsidization5. Updatable software
![Page 50: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/50.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
iPhone Strengths1. Smart phone for the
masses2. Flat-rate data plan3. Device sold and
supported outside the carrier
4. No subsidization5. Updatable software
6. Location awareness
![Page 51: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/51.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
iPhone Strengths1. Smart phone for the
masses2. Flat-rate data plan3. Device sold and
supported outside the carrier
4. No subsidization5. Updatable software
6. Location awareness7. Resetting bandwidth
expectations
![Page 52: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/52.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
iPhone Strengths1. Smart phone for the
masses2. Flat-rate data plan3. Device sold and
supported outside the carrier
4. No subsidization5. Updatable software
6. Location awareness7. Resetting bandwidth
expectations8. Portable device
convergence
![Page 53: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/53.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
iPhone Strengths1. Smart phone for the
masses2. Flat-rate data plan3. Device sold and
supported outside the carrier
4. No subsidization5. Updatable software
6. Location awareness7. Resetting bandwidth
expectations8. Portable device
convergence 9. Web & mobile
standards
![Page 54: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/54.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
iPhone Strengths1. Smart phone for the
masses2. Flat-rate data plan3. Device sold and
supported outside the carrier
4. No subsidization5. Updatable software
6. Location awareness7. Resetting bandwidth
expectations8. Portable device
convergence 9. Web & mobile
standards10. Impact on developer
communities
![Page 55: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/55.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
iPhone sales reached 4M in the first 90 days, means around 2.5M in the last quarter, reaching almost 20% of the market share. Probably the Fastest ramp-up of any consumer electronics device known to mankind.
— Chetan Sharma
“
”
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Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Apple estimates 10 million iPhones sold by the end of
2008.
![Page 57: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/57.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
70%complete
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1147 Mobile Web Apps
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Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Over 300 new mobile web apps in the last month alone.
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Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
The iPhone is shifting perceptions of what mobile
technology can do.
![Page 61: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/61.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
When we talk about iPhone, we’re really talking about
WEBKIT.
![Page 62: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/62.jpg)
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Nokia N95
![Page 63: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/63.jpg)
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Android
![Page 64: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/64.jpg)
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Look Familiar?
![Page 65: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/65.jpg)
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iPod Touch
![Page 66: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/66.jpg)
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The iPod touch is an “entirely new type of iPod,” one that Apple sees moving the iPod beyond its roots as a mere media player, becoming “the first mainstream Wi-Fi mobile platform.
—Peter Oppenheimer, Apple CFO
![Page 67: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/67.jpg)
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Over 22 million iPods sold in Q1 of 2008. Over 140 million iPods
sold in less than six years.
![Page 68: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/68.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Mobile WebKit Features
![Page 69: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/69.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Mobile WebKit Features• Supports all standard flavors of
XHTML
![Page 70: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/70.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Mobile WebKit Features• Supports all standard flavors of
XHTML• Supports CSS 1, 2 and a good deal of
CSS 3
![Page 71: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/71.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Mobile WebKit Features• Supports all standard flavors of
XHTML• Supports CSS 1, 2 and a good deal of
CSS 3• Javascript (including Ajax)
![Page 72: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/72.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Mobile WebKit Features• Supports all standard flavors of
XHTML• Supports CSS 1, 2 and a good deal of
CSS 3• Javascript (including Ajax)• This means complex layouts, styling
and interaction...
![Page 73: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/73.jpg)
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iPhone apps that grow on you.
![Page 74: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/74.jpg)
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Why Create Leaflets?
(Blog Post Why we made Leaflets)
![Page 75: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/75.jpg)
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Why Create Leaflets?
We wanted to showcase
(Blog Post Why we made Leaflets)
![Page 76: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/76.jpg)
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Why Create Leaflets?
We wanted to showcase...the merger of Web 2.0 and Mobile 2.0
(Blog Post Why we made Leaflets)
![Page 77: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/77.jpg)
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Why Create Leaflets?
We wanted to showcase...the merger of Web 2.0 and Mobile 2.0...the use of web standards in mobile
(Blog Post Why we made Leaflets)
![Page 78: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/78.jpg)
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Why Create Leaflets?
We wanted to showcase...the merger of Web 2.0 and Mobile 2.0...the use of web standards in mobile...designing for the mobile context
(Blog Post Why we made Leaflets)
![Page 79: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/79.jpg)
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Why Create Leaflets?
We wanted to showcase...the merger of Web 2.0 and Mobile 2.0...the use of web standards in mobile...designing for the mobile context...mobile web best practices
(Blog Post Why we made Leaflets)
![Page 80: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/80.jpg)
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owne
rs.
Why Create Leaflets?
We wanted to showcase...the merger of Web 2.0 and Mobile 2.0...the use of web standards in mobile...designing for the mobile context...mobile web best practices...designing for the iPhone
(Blog Post Why we made Leaflets)
![Page 81: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/81.jpg)
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Why Create Leaflets?
We wanted to showcase...the merger of Web 2.0 and Mobile 2.0...the use of web standards in mobile...designing for the mobile context...mobile web best practices...designing for the iPhone...rapid and iterative development
(Blog Post Why we made Leaflets)
![Page 82: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/82.jpg)
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The Home Screen
![Page 83: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/83.jpg)
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Feeds
![Page 84: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/84.jpg)
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Feeds
![Page 85: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/85.jpg)
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Newsvine
![Page 86: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/86.jpg)
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New York Times
![Page 87: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/87.jpg)
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Home Icon XHTML
<div id="apps"> <ul> <li id="navSearch"><a href="search/">Search</a></li> <li id="navRSS"><a href="feeds/">Feeds</a></li> <li id="navNewsvine"><a href="newsvine">Newsvine</a></li> <li id="navLinks"><a href="applist/">App List</a></li> <li id="navEvents"><a href="upcoming/">Upcoming</a></li> <li id="navFlickr"><a href="flickr/">Flickr</a></li> <li id="navDelicious"><a href="delicious/">del.icio.us</a></li> <li id="navBaseball"><a href="scores/">Baseball</a></li> <li id="navNYT"><a href="nyt/">NY Times</a></li> <?php if ($_user): ?> <li id="navSettings"><a href="user/settings.php">Settings</a></li> <?php endif; ?> </ul> <div id="loading_status"><img id="loader" src="/media/images/loader.gif" border="0" alt="" /><span id="ltext">Loading icons...</span></div></div>
![Page 88: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/88.jpg)
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Home Icon CSS
#apps li { float: left; width: 56px; height: 56px; border: 1px hidden #666; -webkit-border-radius: 10px; text-align: center; background: #666 url(/media/images/button_glare.png) no-repeat; -webkit-box-shadow: 0px 1px 3px black; margin: 7px 10px 20px;}
#apps li a { text-decoration: none; color: #999; display: block; padding-top: 60px; font-weight: bold; font-size: 0.8em;}
li#navNewsvine { background: url(/media/images/button_glare.png) no-repeat, url(/media/images/home_newsvine_low.png) no-repeat; background-color: #005422;}
![Page 89: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/89.jpg)
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Newsvine Leaflet CSS
![Page 90: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/90.jpg)
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Controls CSS
![Page 91: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/91.jpg)
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Using CSS3
![Page 92: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/92.jpg)
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Using CSS3
![Page 93: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/93.jpg)
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Using CSS3
+ 3 Kilobytes
![Page 94: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/94.jpg)
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Using CSS3
+ 320 bytes
+ 3 Kilobytes
![Page 95: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/95.jpg)
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Using CSS3
+ 320 bytes
+ 3 Kilobytes
-webkit-border-radius: 10px;+
![Page 96: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/96.jpg)
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Using CSS3
+ 320 bytes
+ 3 Kilobytes
-webkit-border-radius: 10px;+
![Page 97: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/97.jpg)
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Using CSS3
+ 320 bytes
+ 3 Kilobytes
-webkit-border-radius: 10px;+
![Page 98: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/98.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
A Successful Experiment
![Page 99: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/99.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
A Successful Experiment• The entire application was built between WWDC
and the iPhone launch (3 weeks)
![Page 100: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/100.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
A Successful Experiment• The entire application was built between WWDC
and the iPhone launch (3 weeks)• TechCrunch—“Must-Have iPhone App”
![Page 101: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/101.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
A Successful Experiment• The entire application was built between WWDC
and the iPhone launch (3 weeks)• TechCrunch—“Must-Have iPhone App”• 105,000 hits the first week to website
![Page 102: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/102.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
A Successful Experiment• The entire application was built between WWDC
and the iPhone launch (3 weeks)• TechCrunch—“Must-Have iPhone App”• 105,000 hits the first week to website• 12,000 unique app users the first week
![Page 103: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/103.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
A Successful Experiment• The entire application was built between WWDC
and the iPhone launch (3 weeks)• TechCrunch—“Must-Have iPhone App”• 105,000 hits the first week to website• 12,000 unique app users the first week• 7,000 recurring app users per week
![Page 104: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/104.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
A Successful Experiment• The entire application was built between WWDC
and the iPhone launch (3 weeks)• TechCrunch—“Must-Have iPhone App”• 105,000 hits the first week to website• 12,000 unique app users the first week• 7,000 recurring app users per week• Average 22 pages view per visit
![Page 105: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/105.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
A Successful Experiment• The entire application was built between WWDC
and the iPhone launch (3 weeks)• TechCrunch—“Must-Have iPhone App”• 105,000 hits the first week to website• 12,000 unique app users the first week• 7,000 recurring app users per week• Average 22 pages view per visit• Virtually no drop off since first month!
![Page 106: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/106.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Leaflets Takeaways
![Page 107: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/107.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Leaflets Takeaways• While we designed it for the iPhone, Leaflets could
work on any “Mobile 2.0” device or browser.
![Page 108: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/108.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Leaflets Takeaways• While we designed it for the iPhone, Leaflets could
work on any “Mobile 2.0” device or browser.• Standards. Standards. Standards.
![Page 109: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/109.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Leaflets Takeaways• While we designed it for the iPhone, Leaflets could
work on any “Mobile 2.0” device or browser.• Standards. Standards. Standards.• Design for context.
![Page 110: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/110.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Leaflets Takeaways• While we designed it for the iPhone, Leaflets could
work on any “Mobile 2.0” device or browser.• Standards. Standards. Standards.• Design for context.• Optimize for the bandwidth.
![Page 111: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/111.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Leaflets Takeaways• While we designed it for the iPhone, Leaflets could
work on any “Mobile 2.0” device or browser.• Standards. Standards. Standards.• Design for context.• Optimize for the bandwidth.• Test. And then test some more.
![Page 112: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/112.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Leaflets Takeaways• While we designed it for the iPhone, Leaflets could
work on any “Mobile 2.0” device or browser.• Standards. Standards. Standards.• Design for context.• Optimize for the bandwidth.• Test. And then test some more.• Javascript is crucial to the user experience.
![Page 113: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/113.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Leaflets Takeaways• While we designed it for the iPhone, Leaflets could
work on any “Mobile 2.0” device or browser.• Standards. Standards. Standards.• Design for context.• Optimize for the bandwidth.• Test. And then test some more.• Javascript is crucial to the user experience.• CSS3 is ideal for mobile development.
![Page 114: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/114.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
Some Resources
![Page 115: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/115.jpg)
Copy
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iPhone for Web Developers
http://developer.apple.com/iphone/
![Page 116: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/116.jpg)
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Designing the Mobile User Experience
http://www.littlespringsdesign.com/
![Page 117: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/117.jpg)
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Global Authoring Practices
http://www.passani.it/gap/
![Page 118: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/118.jpg)
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XHTML Mobile Profile Tutorial
http://www.developershome.com/wap/xhtmlmp/
![Page 119: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/119.jpg)
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Mobile Web Design Book
http://mobilewebbook.com/
![Page 120: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/120.jpg)
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.mobi Mobile Ready Report
http://mr.dev.mobi
![Page 121: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/121.jpg)
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.mobi Developers Guide
http://dev.mobi
Mobile Web Developers GuidePart I: Creating Simple Mobile Sites
BRIAN FLINGwith Ronan Cremin, Jo Rabin and D. Keith Robinson
![Page 122: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/122.jpg)
Copyright © 2008 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Over the Air—LondonApril 4-5
Web 2.0 Expo—San FranciscoApril 23-24
Web Design World—ChicagoMay 5-7
Web Design World—SeattleJuly 21-23
More to come...
2008Workshops
![Page 123: Mobile Monday Austin: How the iPhone will forever change the Mobile Space](https://reader030.vdocuments.mx/reader030/viewer/2022032514/55d4fcaebb61eb9a528b4617/html5/thumbnails/123.jpg)
Copyright © 2008 Brian Fling. All trademarks and copyrights remain the property of their respective owners.
The End
Brian [email protected]
tel. +1 206 201-1875mob. +1 206 351-6060