mobile monday 24 08_2015
TRANSCRIPT
Mobile trends in
www.gemius.lv
Latvia2015
2
Let`s meet!
Linda Egle
3
Mobile phone traffic growing rapidly in Latvia
Source: gemiusRanking, 01.2014 – 06.2015
2014.01 2014.02 2014.03 2014.04 014.05 2014.06 2014.07 2014.08 2014.09 2014.10 2014.11 2014.12 2015.01 2015.02 2015.03 2015.04 2015.05 2015.06
84%
13%2%
91%
7%2%
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Latvia: Number of internet users from mobile devices
680 900 Real Users~ 279 000 users each day
399 500 Real Users~ 150 000 users each day
Source: gemiusAudience 06.2015, age group 7-74
Population: 1, 82 mlj*Internet users: 1, 48 mlj
* SDKS, 06.2015
Reach: 37% Reach: 22%
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Baltics: Number of internet users from mobile devices
680 900 Real Users~ 279 000 users each day
399 500 Real Users~ 150 000 users each day
851 200 Real Users~ 353 600 users each day
501 800 Real Users~ 194 400 users each day
273 600 Real Users~110 200 users each day
337 000 Real Users~ 134 900 users each day
Source: gemiusAudience 06.2015, age group 7-74
Reach: 37%
Reach: 35%
Reach: 51% Reach: 28%
Reach: 14%
Reach: 22%
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Mobile phones - user profile
7Source: gemiusAudience 07.2015
26%
21%24%
29%
GENDER
48%
52%
Socio-demographic profile of mobile phone users in Latvia
8Source: gemiusAudience 07.2015
26%
21%24%
29%
GENDER
48%
52%
7-1415-2425-3435-4445-54
55+
13%22%29% (PC 22%)16%13%7% (PC 16%)
AGE
Socio-demographic profile of mobile phone users in Latvia
9Source: gemiusAudience 07.2015
26%
21%24%
29%
GENDER
48%
52%
26%
21%24%29%
Elementary/ Incomplete
secondaryHigh school, lyceum
VocationalUniversity
EDUCATION7-14
15-2425-3435-4445-54
55+
13%22%29%16%13%7%
AGE
Socio-demographic profile of mobile phone users in Latvia
10Source: gemiusAudience 07.2015
26%
21%24%
29%
GENDER
48%
52%
PERSONALNET INCOME
0 – 86 EUR 87 – 178 EUR
179 – 427 EUR428 – 711 EUR712 – 854 EUR
855 – 1139 EURMore than1140 EUR
9%4%20%20%6% (PC 2%)6% (PC 2%)
6% (PC 3%)
26%
21%24%29%
Elementary/ Incomplete
secondaryHigh school, lyceum
VocationalUniversity
EDUCATION7-14
15-2425-3435-4445-54
55+
13%22%29% 16%13%7%
AGE
Socio-demographic profile of mobile phone users in Latvia
11Source: gemiusAudience 07.2015
26%
21%24%
29%
GENDER
48%
52%
PLACE OF LIVING
26%
21%24%29%
RigaOther city
Riga regionOutside of a
cityJurmalaLiepaja
DaugavpilsVentspilsValmiera Rezekne
Elementary/ Incomplete secondary
High school, lyceumVocationalUniversity
39%23%12%9%4%4%3%2%3%1%
EDUCATION7-14
15-2425-3435-4445-54
55+
13%22%29% 16%13%7%
AGE
Socio-demographic profile of mobile phone users in Latvia
LANGUAGELV 75% (PC 69%)
RUS 24% (PC 30%)
PERSONALNET INCOME
0 – 86 EUR 87 – 178 EUR
179 – 427 EUR428 – 711 EUR712 – 854 EUR
855 – 1139 EURMore than1140 EUR
9%4%20%20%6%6%
6%
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Device facts
16% of Phone users declerate they`re not using PC
28% of Phone users use also Tablet
5% of Phone users declerate they`re not using any other devices
Source: gemiusAudience 07.2015
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Browsing internet from mobile devices
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Top 10 Latvian websites visited from mobile devices
Top 10 websites from mobile phones
Top 10 websites fromtablets
Source: gemiusAudience 06.2015
delfi.lvtvnet.lv/apollo.lv
draugiem.lvinbox.lv
kasjauns.lvskaties.lv
1188.lvlattelecom.wifi.
lvnra.lv
diena.lv
424 916361 486252 752193 894149 546142 762122 764121 698 93 653 81 834
delfi.lvtvnet.lv/apollo.lvinbox.lv
draugiem.lvkasjauns.lv
mail.ruvesti.lv
gismeteo.lvskaties.lv
diena.lv
264 315214 182160 542140 52092 36673 95761 98659 776 50 243 50 109
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Top 10 Latvian websites (mobile versions) visited from mobile devices
Top 10 websites from mobile phones
Top 10 websites fromtablets
Source: gemiusAudience 06.2015
m.delfim.tvnet.lv/m.apollo.lv
m.draugiem.lvm.kasjauns.lv
m.1188.lvm.diena.lv
m.sportacentrs.comm.db.lv
m.city24.lvm.la.lv
424 916361 486252 752193 894149 546142 762122 764121 698 93 653 81 834
m.tvnet.lv/m.apollo.lv
m.draugiem.lvm.delfi
m.sportacentrs.comm.1188.lvm.diena.lv
m.db.lvm.la.lv
m.kasjauns.lvm.city24.lv
382 108354 281208 609135 785119 922 46 933 44 972 32 694 11 105 8 829
201 89384 273 35 140 20 436 9 456 9 213 4 597 3 026 2 415 594
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Habits using mobile devices
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On average mobile phone user spends
3 hr 43 minLongest avg.time spent per visitor:
2 hr 41 minMost visits made on website:
6 268 000
Time spent from mobile phones
Source gemiusAudience 06.2015, age group 7-74
online a month
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Time spent from tablets
Average tablet user spends
1 hr 20 minLongest time spent per visit:
16 min 32 s
Longest page view duration:
2 min 49 s
Source: gemiusAudience 06.2015, age group 7-74
online a month
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Hourly traffic for mobile phones, tablets and PC (workday)
Source: gemiusTraffic, page view share, 08.06.2015
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Hourly traffic for mobile phones, tablets and PC (weekend)
Source: gemiusTraffic, page view share, 21.06.2015
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Most popular manufacturers of mobile
devices
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Top 10 most popular mobile phone manufacturers
Source: gemiusTraffic, page view share, 06.2015
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Top 10 most popular tablet manufacturers
Source: gemiusTraffic, page view share, 06.2015
About Gemius
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Operating on over 30 markets in EMEA region
Belarus Latvia RomaniaBelgium Lithuania Russia
Bosnia Luxembourg Serbia
Bulgaria Macedonia Slovakia
Croatia MENA SloveniaCzech Republic Moldova Turkey
Denmark Montenegro Ukraine
Estonia Poland
Hungary Portugal
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Gemius – consultancy & expertise on the digital world
no 1 choice in EMEA
16 years of experience
2000 happy clients
online audience measurement
in +30 markets
+450 thousand websites measured per
year
+3 000 online campaigns measured monthly
Online audience measurement
Web analytics
Campaigns’ Monitoring
Ad serving
Thank you!
Gemius LatviaGertrudes Street 66-51
LV-1009, Latvia
Linda Egle
E-mail: [email protected] Mobile.: (+371) 28855492
www.gemius.lv