mobile media workshop / content convergence & integration 2008 vancouver, bc
DESCRIPTION
Mobile Media Workshop slides from CCI 2008 March / 08 Vancouver BCPresenter: Leora KornfeldUbiquity InteractiveTRANSCRIPT
Media : Movement : Moments
Mobile Content Strategy Workshop
CCI 2008 VancouverMarch 13th, 2008
Leora [email protected]
What you got yourself into:
• Thinking about mobile as a unique mode of communication
• Small amount of head-scratching theory
• Examples of mobile installations in Vancouver
• Overview of platforms & technologies
• Small group assignment: create a mobile campaign concept
• What are the unique opportunities and affordances of mobile?
• Media as conversation
• access• eavesdrop• deposit
• From top-down infrastructures to networked physical environments
• The city as browse-able
• The city as participatory
• The serendipitous city
• Interactivity can happen anywhere, at any time
• Usability and relevance in the physical world, and in the moment
• Web world: from ‘content is king’ to ‘interface is everything’
• Mobile: ‘what I want, when I want it’ …plus across platforms & networks
Utopian Visions of Technology
• The flying car• The fridge that fills itself
Dystopian visions of Technology
• Surveillance• Identity theft• Bombardment/ stalked by marketers
Unintended Consequences
• New modalities• New centres of power• New grammars
And now some theory…
Mobile Persuasion
• ‘Captology’: computers as inherently persuasive
• Intersection of technologies and attitude, behaviour, and motivation
• BJ Fogg, Persuasive Technology Lab, Stanford University
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Anthropological and sociological analysis of mobile devices
• As instruments of self-expression and cultural artifacts
• In public, private, and everyday environments
• Issues related to impact on society and ecosystems of communication
• James Katz, Rutgers University• Rich Ling, Telenor Research Institute, Oslo• Gerard Goggin, University of New South Wales, Sydney
Selected Portfolio:
• UBC 100th anniversary cell phone tour
• Vancouver Sculpture Biennale cell phone tour
• Museum of Anthropology multimedia handheld guide
• Vancouver Opera - Tosca campaign
VUEguide at the Museum of Anthropology
Gold Award for excellence in cultural interpretationAmerican Association of Museums May 2006
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Vancouver Sculpture Biennale Cell Phone Tour
Gold medal for innovationCanadian eTourism awards November 2007
Map of Sculpture Locations
“Art You Can Feel ”
The Grid
Community-generated media: Tagging sites of interest & retrieving content on mobile and the web
‘Singing Posters’
Series of 30-40 secondvignettes
Discrete codes with uniquecontent
Dial-a-poster
‘Singing Posters’
Series of 30-40 secondvignettes
Discrete codes with uniquecontent
Transit Tosca
UBC Faculty Club…looks like just another building
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UBC 100th anniversary Cell phone tour
March 2008 launch
• Contextualizing content on demand• Adding aura to the seemingly ordinary• Create your own tour• Contribute content on companion website
Toolkit:
• Text (SMS) / Shortcode• Voice• MMS (Picture &Video Messages)• Barcode Scanning• Bluetooth (Proximity-based)• Web/Mobile cross-platform• GPS • Interoperability between some of the above
Mobile as direct promotional & marketing channel
SMS
• Inbound and outbound text messaging• Voting, alerts, opt-in
Barcodes
• Coupons, ticketing
Realities & Constraints:(aka Welcome to Canada)
• Carriers rates among highest in world• True LBS (GPS-enabled) limited available• No ‘all you can eat’ data plans• No iPhone for you!
Your assignment:
• Form into groups of 3-5
• Choose from one of the following:
• Consumer Product• Tourism / Destination• Corporate Brand
• Create a framework for a mobile campaign
• Single or cross-platform• Call to action • Specify target market
• Get busy with the flip chart / Prepare to present
Media : Movement : Moments
Mobile Content Strategy Workshop
CCI 2008 VancouverMarch 13th, 2008
Leora [email protected]