mobile maturity: how accountability based influence evolves consumers and commerce
DESCRIPTION
This is a talk I did for a Wall Street Journal Digital Conference in NYC based on a Mashable article I wrote on the idea of ABI or Accountability Based Influence.TRANSCRIPT
Mobile Maturity: How Accountability Based Influence
Evolves Consumers and Commerce
John C. Havens @johnchavens
Who I Am
• Founder/Principal of Transitional Media
• Former EVP, Social Media for Porter Novelli
• Author, Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
• Former VP, Business Development for BlogTalkRadio
• Guide to Podcasting for About.com (Original Guide)
• Professional Actor for 15 years in NYC
Accountability Based Influence(ABI)
How can we* evolve?
*We = Brands + Individuals
Visual Search
What does all this mean for marketers?
How can we evolve?
CatalyticPhilanthropy
Accountability Based Influence(ABI)
Will your actions speak louder than your
words?
Who?Who?Who?Who?
I really wanna’ know.
