mobile matters: what association leaders need to know (complete slides)
DESCRIPTION
A PDF of the slides for the UNTECH10 Mobile Matters: What Association Leaders Need to Know webinar, held on Friday, February 12, 2010 at 10 am-11 am EST and presented by Chris Bonney of Vanguard Technology and Jeff De Cagna of Principled Innovation LLC.TRANSCRIPT
Mobile Matters:Mobile Matters:What Association LeadersWhat Association Leaders
Need to KnowNeed to KnowChris Chris BonneyBonney, Vice President, Client Experience, Vice President, Client Experience
Vanguard TechnologyVanguard Technology
Jeff De Cagna, Chief Strategist and FounderJeff De Cagna, Chief Strategist and FounderPrincipled Innovation LLCPrincipled Innovation LLC
@chrisbonney@chrisbonney@pinnovation@pinnovation
#untech10#untech10
““The mobile phone is forThe mobile phone is forthe next decade what thethe next decade what the
computer has been for thecomputer has been for thelast two or three.last two or three.””
Michael Jones, Google Chief Technology AdvocateMichael Jones, Google Chief Technology Advocate(5-25-09 interview with www.theglobeandmail.com)(5-25-09 interview with www.theglobeandmail.com)
82% of Americans never leave82% of Americans never leavehome without their mobile phoneshome without their mobile phones
42% say they 42% say they ““cannot livecannot livewithoutwithout”” their mobile phones their mobile phones
Nearly 50% sleep withNearly 50% sleep withtheir mobile phones nearbytheir mobile phones nearby
Source: Synovate (Source: Synovate (http://bit.ly/synovateonmobile)http://bit.ly/synovateonmobile)
Global mobile data trafficGlobal mobile data trafficwill double every yearwill double every year
through 2014, increasingthrough 2014, increasing39 times between 200939 times between 2009
and 2014and 2014Source: Cisco Visual Networking Index (VNI) Global Mobile DataSource: Cisco Visual Networking Index (VNI) Global Mobile Data
Traffic Forecast (http://bit.Traffic Forecast (http://bit.ly/nqdfly/nqdf))
Smartphones willSmartphones willconstitute 66% constitute 66% ofof
mobile mobile handsethandsetmarket sales by 2016market sales by 2016Source: Telecom Trends InternationalSource: Telecom Trends International
the future of associating is mobile
mobile ismobile is an inherentlyan inherentlysocial platform that offerssocial platform that offers
associations a way toassociations a way todesign new relationshipsdesign new relationshipswith their stakeholderswith their stakeholders
Social actionsSocial actionsSocial behaviorsSocial behaviors
Social contributionsSocial contributions
mobile devices havemobile devices havebecome criticalbecome critical accessaccesspoints for connectingpoints for connecting
with our networks andwith our networks andcommunitiescommunities
100 million of Facebook100 million of Facebook’’ss400 million400 million active usersactive users
worldwide use Facebookworldwide use FacebookMobile every monthMobile every month
Source: Facebook Blog (Source: Facebook Blog (http://bit.http://bit.ly/cXNNzRly/cXNNzR))
mobile offers associationsmobile offers associationsa unique opportunity toa unique opportunity tocreatecreate a vibrant learninga vibrant learningand knowledge cultureand knowledge culture
rich contentrich contentnear real-timenear real-timeready for useready for use
mobile is alreadymobile is alreadyreshaping professionalreshaping professionalculture and practice inculture and practice in
important waysimportant ways
Source: Information Week (Source: Information Week (http://bit.ly/7to6Pn)http://bit.ly/7to6Pn)
The Future of Associating isThe Future of Associating isMobile: Powerful Strategies forMobile: Powerful Strategies for
Third Screen SuccessThird Screen SuccessPresented by Jeff De CagnaPresented by Jeff De Cagna
Chief Strategist and Founder, Chief Strategist and Founder, Principled Innovation LLCPrincipled Innovation LLC
An intensive three-part learning seriesAn intensive three-part learning seriesthis March 5, 12 and 19 from 2 pm-3:30 pm ETthis March 5, 12 and 19 from 2 pm-3:30 pm ET
http://bit.ly/thirdscreensuccesshttp://bit.ly/thirdscreensuccess
[email protected]@gmail.comwww.principledinnovationblog.comwww.principledinnovationblog.com
www.facebook.com/jeff329www.facebook.com/jeff329Twitter: @pinnovationTwitter: @pinnovation
Home | Join | ISES Career Center | Contact Us
Home
First step is to create a good firstimpression on mobile. (via @chrisbonney)#untech10
Context Is
Key
Context is key.
http://www.flickr.com/people/stopbits/
The secret to success with mobile iscontext: user/content/environment.(via @chrisbonney) #untech10
Your Members On Mobile
- Social networking- Texting- Pictures- Email- Search- Apps- Maps- Weather- Stocks- Blogs- News- Videos- TV shows- Gaming- Music- “I’m hungry for Chinese” tweetpost-marathon
http://www.flickr.com/people/faceme/
What’s Possible?
- Donations- Renewal notifications- Event reminders- Session details- RSVPs- Advocacy status- Micro-volunteering- Social networking- Attendee networking- Job search- Blog- Games
http://www.flickr.com/people/arincrumley/
Imperative we embrace mobile soonerrather than later. Apps, texting ormobile-ready are all options(via @chrisbonney) #tech10
Contact Information
Chris Bonney@[email protected] of Client ExperienceVanguard Technology
www.vtcus.com/ASAEMobile.aspx
letlet’’s take somes take somequestions!questions!
thank youthank you forforjoining us!joining us!
