Mobile Marketplace

Don KerrProduct Marketing Managerdonkerr@microsoft.com

Dave GloverMobile Developer Evangelistdglover@microsoft.com

LandscapeMarketplace, Windows Mobile 6.5 & ISVs

End to End in Australia

Mobile MarketplacesDeveloper• On device client• Attractive revenue share• Global reach

Distribution Barriers

Customer• Purchase discoverability• Purchase convenience• Purchase confidenceCustomer purchase activity

increases with these

Purchase Barriers

What’s new in 6.5

8

OverviewDiscover & enjoy the apps that make your life more productive and fun

Convenient purchase, download and install• Purchase from phone or web• Pay with credit card or phone bill• Seamless download and installation

Worry-free shopping experience• Self-serve return if not satisfied*• Applications certified for your device and kept

up-to-date• Re-download purchased apps onto new phone

Discover applications• Easily navigate a large library of applications• Access user ratings and reviews• Advanced search, sort and filter capabilities

Mobile Operator

Developers

app certificationMO branded

apps & services

Access from phone

or Web

billing integration

Windows® Marketplace

* Users must return the application within 24 hours of purchase; there is a limit of one return per customer per month; some mobile operators may not offer refunds for apps purchased using the mobile operator bill.

For ISVs & Developers

End-to-end platform

Win-win partnership

Global opportunity

Maximise return30 Million phonesGlobal coverage + $ in 29 countries at launchPromotion on device & web

Speed to marketLeverage existing skills

Managed, native and widgetMulti-tasking applicationsApp update mechanism

Transparent, timely and trusted business partnership

Transparent / uniform policies Self-testable certificationPredictable and convenient payoutCentral developer portal

70%

Microsoft Confidential

Visual Studio 2008

.NET Compact Framework 3.5

SQL Server Compact 3.5

Emulator, SDK Tools

Gestures & Touch

Internet Explorer Mobile Jscript v5.7 W3C Widgets

Windows Marketplace for

Mobile

System Center Mobile Device

ManagerDeveloper Portal Mobile Client

Software Factory

For Developers

Windows Mobile 6.5 for Developers

demo

Promoting Your Applications

MicrosoftHighlighted via Microsoft propertiesTargeted promotion across Windows Mobile registration baseCross-property promotion

Your SiteLink button, placement on your websitesTo purchase page Available with certified application

MarketplaceFeatured placementOver 100 feature per marketSimultaneous on-device and on web

Business Center• Applications targeting businesses and

business users– On-device and web– Sub categories for rapid customer discovery

• Opportunity• Business user audience

• Business professionals, BDMs, IT pros, SMB, Enterprise

• Generate individual purchases and organisational leads

• Provides simple low cost method to distribute to customer

END TO END IN AUSTRALIA

Microsoft Mobile Services Plan (Monthly Fee + Corp access)

• $49.95/month• WM 6.1 phones supplied by Telstra• System Center Mobile Device Manager CAR• 3 tier support – Help Desk support by Telstra

to Customer; support to Telstra by Microsoft.

Microsoft Mobile Email Plan (Monthly Fee Email + 100M WAP data)

• $39.95/month• WM 6.1 phones supplied by Telstra• 3 tier Support – Help Desk support by Telstra to

Customer; support to Telstra by Microsoft".

Customers Microsoft

Exchange Server

Platform

Customers Windows Server & Management

Platform

Exchange ActiveSync only

EmailCorp AccessVPN

Increase your revenue with Windows Mobile®

Customer Pays Upfront (appears on Telstra bill)

$0 $99 $99

Customer monthly plan $99 $129 $149Dealer outlays Nil Nil NilDealer receives $110 $150 $190

And that’s per device – a 20 staff customer could add $3800 in gross profit

Where to now ?

Signing Up for Marketplace• Create a Marketplace publisher account @

http://developer.windowsmobile.com– Establish a business profile– Remit subscription fee– Get vetted

• Open to English countries today• Required LiveID• $99 USD

Offer a complete mobility solution with ICT

Include Windows Mobile® smartphones in your sales today

• Just add Windows Mobile® smartphones and a Telstra Next G™ connection to your solution

• Add a suite of services from Telstra such as Business Broadband, Mobile Broadband, Fixed lines and so on…

Microsoft Mobile e-mail Plan from Telstra is now available! Cost effective: Single monthly fixed fee for business e-mail plus 100MB data; Supported by Telstra: Single point of contact for help desk support (backed by MS Premier Support) Leverage investments in MS: Hosted or on-premise Exchange Device choice: Plan is available on a range of Windows Mobile devices

Find out more - go to the Telstra or ICT booth; Let your customers know! (Drive incremental Exchange activations, deployments); Sign-up for the Microsoft Mobile e-mail plan;

WIN - An HTC SNAP at this session!1. Be the first one to answer the question (from your presenter)!2. Winner will be given a “certified” Mobile e-mail flyer3. Winner to redeem their HTC Snap prize at the ICT booth.

HTC Snap – fast facts Ready for Microsoft Mobile e-mail Plan activation; “Inner Circle” – one touch button to get to your most important e-mails “Windows Live” – messenger button to chat/IM with your family and friends; Telstra “Blue tick” approved – recommended for country usage. HTC SNAP is updateable to Windows Mobile 6.5!

Don KerrProduct Marketing Managerdonkerr@microsoft.com

Dave GloverMobile Developer Evangelistdglover@microsoft.com