mobile marketing and social media specialization national university
TRANSCRIPT
Mobile Marketing and
Social Media
School of Business and Management
Department of Marketing and Management
Dr. Mary Beth McCabe
Academic Program Director, Marketing
National University
858 488-2867
http://www.onlinembatoday.com/rankings/best-
online-mba-marketing/
Program Description
5 courses
Mobile Marketing
2 courses
Social Media
2 courses
Capstone: Create a Mobile/Social Marketing Plan for a real company
All online courses for now
No pre-requisites
Course Details
Mobile Marketing:
Strategy of developing advertising, applications, websites
Consumer interaction with devices + laws, ethics for business
Cases in Mobile Marketing
QR codes, Location-based, privacy, spam
Social Media:
Practical business applications for using
Listening to customers and customer service
Global social media
Integrating with offline marketing
Practice using Social Media, Linkedin, Facebook, Snapchat, Instagram
Jobs : All organizations seeking marketing skills
Social Media Integration Producer
Social Media Marketing Manager
Community Manager
Social Media Consultant
Mobile Marketing
Sales
Customer Service
CRM Specialist
Analysts
Entrepreneurs
Students learn Social Media
Facebook (easiest)
Linkedin(most professional)
Twitter(real time)
Blogs(more depth)
YouTube (#2 search engine)
Yelp! (reputation management)
Instagram (photos)
SnapChat (videos)
Website/Blog for our program…www.MobileMarketingSocialMedia.com
Case Study example: Pokemon Go is
Mobile Marketing and Social Media